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Sir Ken Robinson

Sir Ken Robinson | Life experience | Scoop.it
Website and blog of New York Times best selling author of 'The Element', TED speaker, and education and creativity expert, Sir Ken Robinson

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5 Ways to Use Marketing Automation Software to Nurture Existing B2B Customers | CustomerThink

5 Ways to Use Marketing Automation Software to Nurture Existing B2B Customers | CustomerThink | Life experience | Scoop.it
Key excerpt... 1. Track Key Loyalty Actions: Just as you can create a lead scoring model with marketing automation, you can also create a customer scoring model by tracking these key loyalty actions. 2. Gather Timely Feedback: Fortunately, with marketing automation software, you can set up net promoter score emails, buyer surveys, or requests for ratings and reviews, and then automate these messages to send within days (or even minutes) of a prospect becoming a new customer. 3. Offer Upsell Opportunities: Marketing automation software can ensure that every account receives personalized and timely upsell offers from their customer service or account representative - even if it’s really coming from your marketing department. 4. Ask for Referrals: Marketing automation programs can help you build landing pages and email reminders so that your current customers can easily refer people to your business. 5. Renew and Repeat: Much like marketing automation can help you with upselling and cross-selling, it can also help you retain current customers. For example, when it’s a couple months before that contract term is set to expire, what if you could automate an email that offered the customer a discount for next year if they renew their contract immediately?
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Coaching Tools 101: Life Vision Exercise Ideas for Visioning and Life Planning! - The Launchpad - The Coaching Tools Company Blog

Coaching Tools 101: Life Vision Exercise Ideas for Visioning and Life Planning! - The Launchpad - The Coaching Tools Company Blog | Life experience | Scoop.it
Find out what coaching tools we recommend - and 7 other Life Vision Exercise ideas to help you help your clients create a life vision for themselves!

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Bill Gates, Ken Robinson, and TED Are Coming To PBS - Edudemic

Bill Gates, Ken Robinson, and TED Are Coming To PBS - Edudemic | Life experience | Scoop.it
To bring the discussion into the mainstream, TED Talks Education will be airing on PBS this April with talks from Bill Gates, Sir Ken Robinson, and more.

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Checklist: What 9 things can help you make better decisions?

Checklist: What 9 things can help you make better decisions? | Life experience | Scoop.it

Francesca Gino is a professor at Harvard Business School and has done a number of fascinating studies in social psychology exploring the sometimes crazy things that influence your behavior and the biases the human mind seems inherently prone to.

In her book Sidetracked: Why Our Decisions Get Derailed, and How We Can Stick to the Plan she compiles many of her findings and lays out a strategy for overcoming your brain’s common errors so you can make better decisions.

What are her recommendations?


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Kimberly Togman's comment, March 18, 2013 5:11 PM
Also check out the newest from Dan and Chip Heath, "Decisive" it hits the shelves on March 31st but you can find excerpts on Amazon http://www.amazon.com/Decisive-Make-Better-Choices-Life/dp/0307956393. In the book they outline an effective model for decision making: WRAP: Widen your options, Reality check your assumptions, Attain distance, and Prepare to be wrong. As with all their books, the Heath brothers lay out stories to illustrate how to employ their strategies as well as compelling examples from business and evidence from science. Great book.
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How Public Relations Can Help Your Small Business Grow

How Public Relations Can Help Your Small Business Grow | Life experience | Scoop.it

When small business owners create a business plan they often include advertising but neglect to include public relations, one of the most cost-effective methods for small businesses to raise awareness. Here are some reasons why you should consider making public relations a cornerstone of your company’s growth strategy:
- When we see an advertisement, we know the company is trying to sell us something. When a third party, such as the media, endorses a product or service, the company gains credibility. Consumers are much more likely to make a purchase based on third party endorsement than an advertisement.
- This visibility also tends to make your business appear larger and more established than it may be, which may help you secure partnerships, customers and funding.
- One good media placement can lead to a substantial increase in sales and tremendous growth, and because many small businesses have a unique story to tell, they are interesting to the media.


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Ashok Ramachandran's curator insight, March 16, 2013 7:06 PM

Look for public relations opportunities to get the message out about your small business.

Tiffany's curator insight, September 28, 2014 3:48 AM

This is an very straight article to explain how the public relations is important to business. advertising is the first thing we promote, and public relations are becoming another important key area.

amalgeorge's curator insight, September 30, 2014 9:09 PM

another article that reflects on public relations and and how it can help a business grow by different means.