Life at work.
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Life at work.
Spunti di riflessione per Assistenti più serene e produttive in ufficio.
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Storytelling for Business : Your Most Powerful Marketing Asset

Storytelling for Business : Your Most Powerful Marketing Asset | Life at work. | Scoop.it

The story of your business – how it came to be and why you are in business today – is a mountain of personal connections and powerful marketing that you can build on. Until you build your brand on your own stories, you’re not building the social capital that you need to market yourself in the internet age. And until you realize the power of storytelling in all styles and formats then you may be missing out on an opportunity to create powerful community.

We (as leaders of companies and organizations) spend so much time, effort and money trying to find the best tool to market our product or services. We do this because we see the successes of other companies and brands that invest in robust ad campaigns, glossy print inserts, radio spots and big budget TV ad buys.

What many of us are missing however is that it is not just the medium that is the secret to success, it’s the content that the medium is presenting that creates and engages community, which in turn can birth successful outcomes. The most effective content that brands can use to attract audiences that convert to customers is the content based on authentic, personal storytelling.

Your Story Cuts Through Noise to Your Niche


Via Brian Yanish - MarketingHits.com, Patrizia Splendiani
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Brian Yanish - MarketingHits.com's comment, November 1, 2012 1:32 AM
Thanks Michelle for sharing my post.
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25 Useful Brainstoming Techniques

25 Useful Brainstoming Techniques | Life at work. | Scoop.it

Via Manutenzioni Domiciliari Padova, Patrizia Splendiani
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10 servizi gratuiti online per creare un magazine

10 servizi gratuiti online per creare un magazine | Life at work. | Scoop.it
La vostra associazione è cresciuta e avrebbe bisogno di una marcia in più rispetto al blog o al sito? Avete una piccola rivista e vorreste anche la versione digitale? Un … Continua a leggere...

 

Non solo audiovisivi: per chi è legato a forme (un po' più) tradizionali.


Via Vittorio Canavese, Patrizia Splendiani
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Lavoro: perchè gli italiani sono poco produttivi - Panorama

Lavoro: perchè gli italiani sono poco produttivi - Panorama | Life at work. | Scoop.it

Panorama: Fino al 1995, secondo le rilevazioni dell'istituto di ricerca Isae, la produttività del lavoro nel nostro paese cresceva infatti a un ritmo tra il 2,5 e il 3% all'anno, in linea con quello...

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Early Risers are Happier, Healthier and More Productive Than Night Owls.

Early Risers are Happier, Healthier and More Productive Than Night Owls. | Life at work. | Scoop.it

Some people work best in the mornings, others in afternoons, and still others are night-owls and are more productive then. So goes conventional wisdom, which may be challenged from the perspective of happiness and productivity.


Via Barb Jemmott
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How to Make your Current Job More Satisfying

How to Make your Current Job More Satisfying | Life at work. | Scoop.it

Make your Current Job More Satisfying As the famous Stephen Stills song goes: “If you can’t be with the one you love, love the one you’re with.” 

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Survey Finds Career Pathing Tied to Job Satisfaction

Survey Finds Career Pathing Tied to Job Satisfaction | Life at work. | Scoop.it
For workers, “show me the way” can be just as important as “show me the money”.  In the survey, more than half (54 percent) of workers interviewed said knowing their career path is very important to their overall job satisfaction.
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How to Turn an Unproductive Day Around

How to Turn an Unproductive Day Around | Life at work. | Scoop.it

You know how it goes… that one day of the week you get everything done on your to do list and it feels great. Then the next day you start to do some things and then suddenly just don’t feel like doing anything.

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How to conquer 10 common workplace distractions

How to conquer 10 common workplace distractions | Life at work. | Scoop.it
Do you pounce every time the phone rings? Do you work without a to-do list?
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Lavori da casa? Sei più produttivo. Lo dice uno studio della Stanford University.

Lavori da casa? Sei più produttivo. Lo dice uno studio della Stanford University. | Life at work. | Scoop.it

International Business Times Italia". Lavori da casa? Sei più produttivo. Lo dice uno studio della Stanford University.

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Philip Kotler, guru del marketing, parla dei Social Media | Social Media Easy blog

Philip Kotler, guru del marketing, parla dei Social Media | Social Media Easy blog | Life at work. | Scoop.it

Via Carlo Mazzocco, Patrizia Splendiani
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Reputation e personal brand: trovare lavoro con il web 2.0

Reputation e personal brand: trovare lavoro con il web 2.0 | Life at work. | Scoop.it
Per le aziende è facile riuscire a scoprire informazioni sui candidati. I giovani devono essere capaci di gestire la loro immagine e reputazione online.

Via Stefano Principato, Patrizia Splendiani
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Lavoratori vecchi o age management? : circolidipensiero

Lavoratori vecchi o age management? : circolidipensiero | Life at work. | Scoop.it

Il prolungamento della vita è un dato di fatto. La mancanza di nascite è un dato di fatto. La mancanza di lavoro è un dato di fatto. Si andrà in pensione sempre più tardi, la revisione dei sistemi pensionistici è un altro dato di fatto. Ergo? Cambiano le regole. Si deve reinventare il lavoro dei “nuovi vecchi”, cioè i cinquantenni di oggi.

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Si lavora (tanto), ma si lavora male

Si lavora (tanto), ma si lavora male | Life at work. | Scoop.it

In Italia siamo a 38 ore a settimana, più che in Germania, ma è mancata l’innovazione.
Si è perso il treno della rivoluzione informatica e la crisi
penalizza le aziende piccole.

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Cut the Box in Half – The Works

Cut the Box in Half – The Works | Life at work. | Scoop.it

The concept is simple: everything seems to big if we look at it as a whole. Instead, we have to break things into small boxes and work from that size.

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Life Lessons Learned from Playing Golf

Life Lessons Learned from Playing Golf | Life at work. | Scoop.it

"Golf is the closest game to the game we call life. You get bad breaks from good shots; you get good breaks from bad shots – but you have to play the ball where it lies". (Bobby Jones)

 

Here’s 3 life lessons learned from playing golf that I’ve thought about from my own experiences:

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Top 100 Twitter Accounts Job Seekers MUST Follow: 2012

Top 100 Twitter Accounts Job Seekers MUST Follow: 2012 | Life at work. | Scoop.it
If you’re new to using Social Media in your job search – specifically Twitter – how do you know who to follow for really good advice?
At YouTern, we answer that question by providing our Top 100 Twitter accounts jobseekers “MUST Follow” for 2012!
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Consigli per rientrare al lavoro dopo le vacanze

Consigli per rientrare al lavoro dopo le vacanze | Life at work. | Scoop.it

Rientrare al lavoro dopo le vacanze si sa è sempre un trauma, ecco alcuni pratici consigli rientrare nel miglior modo possibile e con il giusto livello di attenzione.

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Job Seekers: Beware These Social Media Traps

Job Seekers: Beware These Social Media Traps | Life at work. | Scoop.it
First time impressions are everything, but sometimes they creep up on you. What are recruiters looking for on social profiles?
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"Imprese troppo piccole non sappiamo innovare" - La Stampa

La Stampa: "Imprese troppo piccole non sappiamo innovare". Il problema si concentra in particolare in alcuni settori come il terziario (con costruzioni, attività immobiliari e attività professionali che hanno perso produttività) e poi nel manifatturiero,...

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