Licensing
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Licensing: Help To Grow Existing Product Lines | Pearl Izumi Jacket

The attraction of licensing trademarks for business intentions appears to be at an all-time high, mostly in the fashion arena where consumers are buying more licensed products and brand names than ever before.
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Branding Bin Laden - Adweek

Branding Bin Laden - Adweek | Licensing | Scoop.it
Had al-Qaeda paid better attention, it might have learned a lesson or two from Florida orange juice. In 1977 the Florida Citrus Commission's long-term spokeswoman—a young Anita Bryant at the peak of her popularity—spearheaded a highly ...
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