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The search for reinvention of libraries from the deepest belief in the social relevance of a save harbour in the public domain
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Tale of 2 polls: What do librarians have that journalists don’t?

Tale of 2 polls: What do librarians have that journalists don’t? | Librarysoul | Scoop.it

Tale of 2 polls: What do librarians have that journalists don’t?
BY DAVID BEARD · JANUARY 19, 2018

America’s journalists, relentlessly attacked by President Trump, are also taking a beating in public opinion. However, their information-gathering cousins, librarians, are riding a cloud of popularity.

Is there something journalists can learn from librarians?
The Knight Foundation and Gallup gave the latest bad news to journalists on Wednesday, weighing in a mammoth poll showing only 33 percent of Americans have a positive view of the news media. Of 18- to 29-year-olds polled, only 22 percent trust the media.

By huge majorities, Americans see major problems with:
Owners of news outlets attempting to influence the ways stories are reported.
News organizations being too dramatic or too sensational in order to attract more readers or viewers.
Too much bias in the reporting of news stories that are supposed to be objective (only 44 percent can think of a news source that they believe reports the news objectively).

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Developing a social search strategy – content reigns supreme

Developing a social search strategy – content reigns supreme | Librarysoul | Scoop.it

Lauren Fisher wrote this great post for Simple Zesty. She emphasizes that content is still king but it goes hand and hand with social search strategy Here's what caught my attention:

 

Making the most of social search

 

Content is the number one currency online. Whether it’s text, photo, or video, it’s what people trade in. Good content provides you with entertainment, it gets you noticed by your followers and will probably get you new followers. Brands can benefit from this by providing people with the ‘stock’ that they want to trade in.

 

What you need to recognise however, is that you need to make this content available in increasingly changing and developing formats. Now that Twitter has embedded images and videos in its search results for example, it’s important to include more of this type of content in your Twitter feed, to increase the likelihood of you getting found. A good social search strategy needs to look at how Google works, as well as the social networks themselves. Both are indicators of – and pointers to – good content.

 

http://www.simplyzesty.com/google/search/developing-a-social-search-strategy-content-reigns-supreme/

 

 


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