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Computers can 'see' people's dreams

Computers can 'see' people's dreams | LHS Psychology | Scoop.it
By Tia Ghose, Live Science A computer can predict what you're dreaming about based on brain wave activity, new research suggests. By measuring people's brain activity during waking moments, researchers were able to pick out the signatures of specific...
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Clicky noises may help you memorize during sleep

Clicky noises may help you memorize during sleep | LHS Psychology | Scoop.it
If you’re a college student thinking of cramming for finals, you might want to adopt a more restful strategy. Scientists have shown that sleep plays a crucial role in memory.
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Make Them Love You by Taking (Not Giving)

Make Them Love You by Taking (Not Giving) | LHS Psychology | Scoop.it
In dating, is it more persuasive to give or receive?
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A good article on reciprocity

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12 talks on understanding the brain

12 talks on understanding the brain | LHS Psychology | Scoop.it

[Videos] Read Montague is interested in the human dopamine system -- or, as he puts it in this illuminating talk from TEDGlobal 2012, that which makes us "chase sex, food and salt" and therefore survive. (...) - by Kate Torgovnick, TED blog, September 24, 2012


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Why a 4-day workweek feels longer

Why a 4-day workweek feels longer | LHS Psychology | Scoop.it
Some of us were lucky enough to start the week with a paid day off (thanks, Presidents!). We started the workweek on Tuesday, excited for a short week and expecting the days to fly by. And instead ...
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Major step toward an Alzheimer's vaccine

A team of researchers from Université Laval, CHU de Québec, and pharmaceutical firm GlaxoSmithKline (GSK) has discovered a way to stimulate the brain's natural defense mechanisms in people with Alzheimer's disease. This major breakthrough, details of which are presented today in an early online edition of the Proceedings of the National Academy of Sciences (PNAS), opens the door to the development of a treatment for Alzheimer's disease and a vaccine to prevent the illness. (...) - eurekalert, 15/02/2013


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Julien Hering, PhD's curator insight, February 28, 2013 5:24 AM

Ce communiqué de presse disponible aussi en français

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Men are from Earth, women are from Earth

Men are from Earth, women are from Earth | LHS Psychology | Scoop.it
By Stephanie Pappas, LiveScience Men are from Mars and women are from Venus? Think again. New research suggests that black-and-white thinking about what makes a man and what makes a woman is off-base.
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Magic Meets Neuroscience in 'Cup and Balls' Experiment

Reported by Nick Wasson, M.D.: How does the mind work? We may be closer to answering this centuries-old question, with the help of a little magic.
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Divided Brain, Divided World : RSA blogs

Divided Brain, Divided World : RSA blogs | LHS Psychology | Scoop.it
RT @theRSAorg: Check out our latest report The Divided Brain RT @jonathan_rowson:
http://t.co/M05GzOk6 #thersa #blogging #neuroscience
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Alzheimer\'s Prevalence May Triple By 2050, USA

Alzheimer\'s Prevalence May Triple By 2050, USA | LHS Psychology | Scoop.it
The number of people with Alzheimer\'s disease could triple by 2050 as the baby boom generation gets older, researchers reported in the journal Neurology.
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People who multitask the most are the worst at it

People who multitask the most are the worst at it | LHS Psychology | Scoop.it
By Tia Ghose, LiveScience 
 
People who multitask all the time may be the worst at doing two things at once, new research suggests.
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This puppy is so cute you could eat it, and here's why

This puppy is so cute you could eat it, and here's why | LHS Psychology | Scoop.it
By Stephanie Pappas, LiveScience
 
NEW ORLEANS — Ever reacted to the sight of a cute puppy or darling infant by squealing, "I want to eat you up!"? Or maybe you can't help but want to pinch your grandbaby's adorable cheeks.
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Could this be a conflict of our archetypes?

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Psychology: Being a football fan-atic has health benefits - CapitalGazette.com

Psychology: Being a football fan-atic has health benefits - CapitalGazette.com | LHS Psychology | Scoop.it
Psychology: Being a football fan-atic has health benefits CapitalGazette.com It has not been too often that we have been able to bask in the success and playoff participation for both of our two local NFL teams, the Baltimore Ravens and the...
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Why did old-timey baseball announcers talk the way they did?

Why did old-timey baseball announcers talk the way they did? | LHS Psychology | Scoop.it
By Glenn McDonald, Discovery News In the realm of baseball broadcasting, maybe the single most famous call in the history of the game happened on Oct.
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Online Video Marketing Strategy – 7 Social Psychology Tips

Online Video Marketing Strategy – 7 Social Psychology Tips | LHS Psychology | Scoop.it

The brain is literally the most amazing thing. Two hemispheres, three pounds, wired together uniquely for each individual and extremely complex. So complex that we are still far from a full understanding of it.


We do have some valuable knowledge about the brain. The ‘new brain’, the outside bit, is the most recent part of the brain to evolve; it is the rational, logical processing machine that we are very aware of and use a lot. The ‘mid-brain’ is the part that can be associated with our emotions and emotional impulses. Finally, there is the ‘old brain’. The old brain is the bit that worries about us staying alive. It is ultimately concerned with our survival and we can’t make a decision without the old brain agreeing to it.


You will have experienced times when your old brain comes into conflict with your new brain. For me, I think back to a parachute jump in Australia. My new brain was trying to be all reasonable, explaining to my old brain that it was all going to be fine; I was strapped to an expert, he does this every day, and we have a nice parachute ready to take us to earth safely. All the while, my old brain was calling my new brain an idiot for trying to make me jump from 14,000 feet.


Successful marketers know how to speak to the old brain as well as the mid brain and the new brain. The evolution of marketing over the past 20 years has been extraordinary; in the eighties, TV, radio and direct mail were the only real marketing options. The nineties saw the rise of online display, paid search and affiliate marketing. The fragmentation since 2000 has been dramatic and marketers are now facing a scarcity of attention, rather than a scarcity of marketing methods. With this evolution, people have become very mistrusting of marketers. The industry is therefore having to change and think about ways to talk to the old brain which is suspicious of a lot of marketing.


Here are seven tips for speaking to different bits of the consumer brain for you to apply to your online video marketing strategy.

 

 

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Jennifer Delorme's curator insight, March 25, 2013 1:13 PM

This is an interesting article about online marketing videos. It details how theyhave 7 tactics to scientifically reach your customers brain in the best way.
1-They see how many others have seen the video tricks them to watch it.
2-Use a comparison and contrast in your video, to show yours is better.
3-Scarcity, when its less available, the brain seems to want it more.
4-Use small surpises, they increase ones mood.
5-Dont ask for big commitment, its puts customers off, and send them running.
6-Give to the customer first. As if you own them and they will be more willing.
7-Have visual stimuli to attract interest. Its more attractive to the brain.

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Trends in Pharmacological Sciences - From antipsychotic to anti-schizophrenia drugs: role of animal models

Trends in Pharmacological Sciences - From antipsychotic to anti-schizophrenia drugs: role of animal models | LHS Psychology | Scoop.it

[Abstract] Current drugs for treating schizophrenia are mostly variations on a theme that was started over 50 years ago. Sadly, clinical efficacy has not improved substantially over the years. We argue that both clinical and preclinical researchers have focused too much on psychosis, which is only one of the hallmarks of schizophrenia. This narrow focus has hampered the development of relevant animal models and human experimental medicine paradigms. Other fields in psychiatry, most notably in the realms of addiction and anxiety, have prospered from results obtained in parallel studies using animal models and experimental human studies. Lessons to be learned from those models and recent genetic and cognitive insights in schizophrenia can be utilized to develop better animal and human models and, potentially, novel treatment strategies. - by Geyer MA et al., Trends in Pharmacological Sciences, Volume 33, Issue 10, 515-521, 17 July 2012


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Good for IB Bio LOA principles and ethics.

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Scientists construct first map of how the brain organizes everything we see

Scientists construct first map of how the brain organizes everything we see | LHS Psychology | Scoop.it

Our eyes may be our window to the world, but how do we make sense of the thousands of images that flood our retinas each day? Scientists at the University of California, Berkeley, have found that the brain is wired to put in order all the categories of objects and actions that we see. They have created the first interactive map of how the brain organizes these groupings. (...) - By Yasmin Anwar, Media Relations UC Berkeley News Center, December 19, 2012 


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Study: Brain scans reveal your political affiliation

Study: Brain scans reveal your political affiliation | LHS Psychology | Scoop.it
By Mandy Oaklander, Prevention
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Can spicy food really give you nightmares?

Can spicy food really give you nightmares? | LHS Psychology | Scoop.it
After a restless night of sleep, filled with nightmares where velociraptors and chainsaw-wielding maniacs chase you down, you wake up and wonder what caused such vivid, frightful dreams. Could it have been that spicy Thai food you had before bed?
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Mosh pit movements are more orderly than you think

Mosh pit movements are more orderly than you think | LHS Psychology | Scoop.it
As the drums beat at machine gun speed and the guitars shred lightning fast, dozens of moshers flock to the center of the room and slam into one another.
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Getting lost in a novel means you're more empathetic

Getting lost in a novel means you're more empathetic | LHS Psychology | Scoop.it
While reading “Life of Pi,” a reader might feel as if she is Pi, staring down the Bengal tiger, Richard Parker, on a small life raft, wondering when Richard might make a snack of her.
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Remember vuvuzelas? What your opinion of them reveals about you

Remember vuvuzelas? What your opinion of them reveals about you | LHS Psychology | Scoop.it
By Andrew Winner, NBCNews.com contributor
We all remember vuvuzelas, right?
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The Happiness App | DiscoverMagazine.com

The Happiness App | DiscoverMagazine.com | LHS Psychology | Scoop.it
Cutting-edge smartphone app created by a psychology professor can treat depression and other psychological problems: http://t.co/AEF8lAzO
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You can't read my poker face, science confirms

You can't read my poker face, science confirms | LHS Psychology | Scoop.it
When Serena Williams or Rafael Nadal make a great save or win a tennis match their faces fill with joy and they excitedly pump their fists.
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Mirror Neurons: The Most Hyped Concept in Neuroscience?

Mirror Neurons: The Most Hyped Concept in Neuroscience? | LHS Psychology | Scoop.it
Mirror neurons are fascinating but they aren’t the answer to what makes us human By Christian Jarrett, Ph.D...
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For IB Psych Mirror Neurons group.

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