LGBT Business & Gay Marketing
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Technology's Rainbow Connection - New York Times

Technology's Rainbow Connection - New York Times | LGBT Business & Gay Marketing | Scoop.it

Every big company in the city and Silicon Valley — Netflix, Facebook, Google, Apple — each offering its own take on gay, lesbian, transgender and bisexual pride, lined up along Spear...


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The 7 Mistakes Preventing You from Selling to the $830 Billion LGBT Market

The 7 Mistakes Preventing You from Selling to the $830 Billion LGBT Market | LGBT Business & Gay Marketing | Scoop.it

Hey friends, have you heard about No, Wait… You Do Look Gay? My friend, Jenn T. Grace (CEO of Gay Business & Marketing) created a new book that is aimed to help any business owner or professional looking to sell their products and services to the LGBT (lesbian, gay, bisexual, transgender) community. No, Wait… You Do Look Gay! The 7 Mistakes Preventing You from Selling to the $830 Billion LGBT Market will help position you to be a leader with LGBT clients and customers!


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Matt Skallerud's curator insight, August 19, 2014 8:37 AM

In this book, Jenn covers important aspects of the LGBT community that you may currently know nothing about. She shares the most common mistakes and teaches you what to say or do instead. The book shares personal stories and insights all with the intention to help you be more effective when working with the LGBT community and of course getting more sales and business because of it. Any professional will benefit from the advice in this book.

BeefPieBear's curator insight, August 24, 2014 2:35 AM

Palm Springs recognizes and values the local LGBT community as a social and economic engine driving it's success as an international travel destination - and as a great place for Gays and Lesbians to retire. But I'm betting far more cities large and small fail on this front

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Reaching gay consumers: beyond the 'pink pound' | Marketing Magazine

Reaching gay consumers: beyond the 'pink pound' | Marketing Magazine | LGBT Business & Gay Marketing | Scoop.it
Reaching gay consumers: beyond the 'pink pound', Trevor Hardy, founder of marketing agency The Assembly, on what brands must consider when reaching out to the LGBT community. | Marketing Magazine
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LGBT Consumers Keep Up with Online Media

LGBT Consumers Keep Up with Online Media | LGBT Business & Gay Marketing | Scoop.it
US lesbian and gay consumers show a high degree of digital engagement. Research finds that visiting LGBT-oriented sites and blogs is the most common media activity among this demographic, followed by network and cable TV.

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Kelly Riker's curator insight, September 16, 2013 5:05 PM

There was also a fair amount of receptivity to advertising among LGBT consumers. About four out of 10 gays, lesbians and bisexual men and women had “liked” a business on Facebook. And 34% of these men and 27% of the women surveyed had clicked on a Facebook ad.

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Facebook Ads Glossary: Reference of All Important Terms [Infographic]

Facebook Ads Glossary: Reference of All Important Terms [Infographic] | LGBT Business & Gay Marketing | Scoop.it
Need a quick and handy reference to all of the important Facebook advertising terms and features? Bookmark this infographic!
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Is the Gay Population a Lot Bigger Than Even Kinsey Predicted?

Is the Gay Population a Lot Bigger Than Even Kinsey Predicted? | LGBT Business & Gay Marketing | Scoop.it
A new study finds that 19 percent of Americans don't consider themselves heterosexual.
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Annual LGBT community survey provides useful data for both editors and publishers

Annual LGBT community survey provides useful data for both editors and publishers | LGBT Business & Gay Marketing | Scoop.it

A new survey of LGBT consumers, including many readers of LGBT publications, holds good news for publishers and editors alike.

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How To Socialize An Event

How To Socialize An Event | LGBT Business & Gay Marketing | Scoop.it
In the past month I’ve spoken at Moto X launch events in Canada, Mexico, Argentina, Brazil, Peru, Colombia, Chile, and the United States. I began the tour with a laissez-faire and idealistic attitude
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Here's How Some Brands Have Subtly Won Over The LGBT Community

Here's How Some Brands Have Subtly Won Over The LGBT Community | LGBT Business & Gay Marketing | Scoop.it
Billions of spending is at stake.
gmaps360's insight:

Brad Fuller Brad Fuller is U. S. Managing Director for RIVET Global, a full-service marketing agency. A 20+ year marketing industry veteran, he has worked at numerous agencies, including Momentum, Glennon, and Zipatoni. His client experience covers a broad spectrum of accounts in categories from CPG to QSR, and including financial services, soft drinks, hardware, beer and baby products. He can be reached at brad.fuller@rivetglobal.com.



Read more: http://www.businessinsider.com/lgbt-community-untapped-market-consumer-brands-2013-6#ixzz2jLiVIHjA

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Pink Banana Media's 3rd Party Data Updates - Targeting LGBT Ads

Pink Banana Media's 3rd Party Data Updates - Targeting LGBT Ads | LGBT Business & Gay Marketing | Scoop.it

Our access to LGBT consumers and business professionals just improved by leaps and bounds! Our programmatic ad buying provider has integrated with the largest data exchange in the world: BlueKai. You can think of BlueKai as the AppNexus of data. They are like a galaxy of data providers. When we want 3rd party audience data to target against, we can get pretty much access anything through BlueKai. To put things in perspective, BlueKai has over 25,000 data segments! To keep things manageable though, our provider has decided to hand pick some initial data providers from BlueKai before opening up more. The first two data providers are Bizo, the leader in B2B audience data, and Polk, the leader in automotive data.


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GNETWORK360 - 7ma Conferencia Internacional de Negocios y Turismo LGBT

GNETWORK360, 7th International Conference on Business and LGBT Tourism - August 6-8, 2014 :: Alvear Art Hotel, Suipacha 1036, Buenos Aires, Argentina - 3 days, 3 different venues, +1400 delegates from 16 countries,48 speakers, 25 presentations, Workshops, Gay Travel Expo

#gnetwork360


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Romantic Pictures Of Gay Couples Around The Globe Challenge Public Representation Of LGBT Community

Romantic Pictures Of Gay Couples Around The Globe Challenge Public Representation Of LGBT Community | LGBT Business & Gay Marketing | Scoop.it
New York-based photographer and visual artist Braden Summers travelled around the globe to create a beautiful photo series representing romantic scenes exclusively with gay couples. The photographs in the Kickstarter-funded “All Love Is Equal” project show a non-stereotypical representation ...
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All Love is Equal, by Braden Summers :: You ll love it!

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Your 5-Minute Guide to Writing an Amazing LinkedIn Recommendation | The Daily Muse

Your 5-Minute Guide to Writing an Amazing LinkedIn Recommendation | The Daily Muse | LGBT Business & Gay Marketing | Scoop.it
Next time you’re asked to recommend someone awesome, follow this template (complete with sample lines to cut and paste—we won’t tell!).
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The Startup Story of a Professional Network for the Gay and Lesbian Community

The Startup Story of a Professional Network for the Gay and Lesbian Community | LGBT Business & Gay Marketing | Scoop.it
How Richard Klein grew dot429, the LGBT professional network he founded, to 70,000 U.S. members in three years.
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Observatory 2013: AIGO presents “LGBT Travel Trends”

Observatory 2013: AIGO presents “LGBT Travel Trends” | LGBT Business & Gay Marketing | Scoop.it

A panel of  373 tourism professionals has taken the survey within Italy, France, UK, Germany and Spain.

 
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SalonLGBTQ: The First Ever LGBT Social Media Conference | Gay Ambition Blog

SalonLGBTQ: The First Ever LGBT Social Media Conference | Gay Ambition Blog | LGBT Business & Gay Marketing | Scoop.it
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Android Is the Top Brand Among LGBT Consumers [STUDY]

Android Is the Top Brand Among LGBT Consumers [STUDY] | LGBT Business & Gay Marketing | Scoop.it
Android is the best-perceived brand among the gay community, but iPhone is not far behind, according to a new survey.
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