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What is Applied Game Design?

What is Applied Game Design? | Let's play! | Scoop.it
Have you ever wondered why game designers hate the word Gamification? This well-intentioned term has become synonymous with the practice of using game mechanics to manipulate behavior - and then cl...
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Weetabix & BBH launch "Weetakid" Game - Bartle Bogle Hegarty - Adforum.com

Weetabix & BBH launch "Weetakid" Game - Bartle Bogle Hegarty - Adforum.com | Let's play! | Scoop.it
New app encourages children to reach for the Weetabix Yellow Box  BBH and Weetabix are launching Weetakid, an augmented reality adventure game aimed at encouraging children to take Weetabix out of the cupboard more regularly. The app is a playful execution of Weetabix’s brand strategy, Fuel for Big Days, and a direct solution to a clear business challenge: getting Weetabix boxes onto the breakfast table more often by presenting children with a whole new way to interact with their cereal pack. At
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Gamification Tunes Organizational Change.

Gamification Tunes Organizational Change. | Let's play! | Scoop.it
A discussion of gamification and customer experience, and about how to use gamification as a tuner for speedy organizational change.
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Is gamification a winner for employee engagement?

Is gamification a winner for employee engagement? | Let's play! | Scoop.it
My daughter turns two years old this week and is the proud owner of a brand new reward chart. It's been up on the wall for about a fortnight and every day we have conversations about what she has d...
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Gamificação na Educação

O professor e papa da gamificação no Brasil, Luciano Meira, fala como esse conceito de gamificação pode deixar a educação mais atrativa e eficiente para o pr...
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Beyond Player Types: Kim's Social Action Matrix

Beyond Player Types: Kim's Social Action Matrix | Let's play! | Scoop.it
Human nature is complex - and personality types are convenient simplifications. that help us understand people's different temperaments, motivations and social styles. Like many game designers, I’v...
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The U.S. Video Game Industry's Economic Impact - The Entertainment Software Association

The U.S. Video Game Industry's Economic Impact - The Entertainment Software Association | Let's play! | Scoop.it
The U.S. entertainment software industry creates tens of thousands of jobs and generates valuable revenue for communities across the nation.
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A Ball Pit For Adults Has Opened Its Doors | The LAD Bible

Finally!
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"Green Gamification" can help companies make sustainability fun | L'Atelier: Disruptive innovation

"Green Gamification" can help companies make sustainability fun | L'Atelier: Disruptive innovation | Let's play! | Scoop.it
Game mechanics could be the key to widespread adoption of sustainable consumption. These fun strategies can influence employees, consumers and the public to change behavior and take action.

Via damienricci
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