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Rescooped by Ksenia from Auckland City - Geography
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A brief history of Auckland's urban form

Published by the Auckland Regional Council, gives historical information of Auckland's urban growth.


Via FDMC Library
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Rescooped by Ksenia from Milestone 2
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The Communication Mix

The Communication Mix | Leisure reads | Scoop.it
Offer a range of strategic marketing, public relations design and new media, and event management. Includes an overview of services and listing of clients.

Via Mike Kirkwood, Ksenia
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Elizabeth Anne Dale's comment, September 23, 2013 5:29 AM
This is an interesting article Ksenia, I really like that it mentions "new media" when it comes to marketing communications, and how you point out that a "creative flow" is needed, as I think this is really important for really captivating your consumer's, it's important to mix things up and communicate in different and creative ways, other wise the consumer is not going to take notice of your marketing attempts. The article was however really long, and while it did contain a lot of good points, it was just tough to get through!
Logan Harris's comment, September 24, 2013 11:15 PM
Nice article Ksenia. It gives a really good run down on many different aspects of marketing communications and a good framework for considering above/below the line promotions.
When considering the communications mix it can be really easy to just think of one traditional media, e.g. TV, and one new media, e.g. Facebook, and leave it there. This article certainly made me think about the possibilities of telephone or direct marketing too, as well as the pros and cons of these strategies.
As an IMC student it is comforting to again read that those learned in marketing believe IMC to be the heart of any marketing plan.
Jaklin Issaeva's curator insight, September 25, 2013 7:41 PM

This article outlines the different functions involved in the communication mix which all combine to make up for a great prduct offering campaign. Some of the elements which are included in the mix are, promotion, advertising, personal selling, direct marketing and so on.  the article states that "In a sense all marketing communication activity is a form of promotion, that is in one way or another is attempting to promote the interest of the brand, product range and/or company". It outlines the roles of these functions and why they are beneficial facet for a good or service. I found this article to be relevant to the IMC concept because it discussed in depth the roles of all functions which are used to integrate a successful message accoss the different channels of communication. Without understanding how these functions work it would be difficult to target the right channels to have a direct impact on the consumers enagegment with a product or service.


Rescooped by Ksenia from Freakinthecage Webdesign Lesetips
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An Investigation Into the ROI of Direct Mail vs. Email Marketing [DATA]

An Investigation Into the ROI of Direct Mail vs. Email Marketing [DATA] | Leisure reads | Scoop.it
A breakdown of the ROI of email marketing vs. direct mail using an example from a case study published by the Harvard Business Review.

Via Frank Mohnhaupt
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Sarah Nicholls's curator insight, May 6, 2013 11:29 PM

I really liked the way this article didn't just stick with what the article said but did their own calculations. Being able to quantify this information through data and numbers definitely helps to illustrate the comparison of direct mail and email marketing and helps marketers to make an intelligent decision for their own marketing campaigns.

ashley stanley's comment, May 8, 2013 2:59 AM
A good example of how marketing objectives can be measured financially. This is always important in order to justify costs for future planning and IMC campaigns
Eden Weaver's comment, May 8, 2013 11:47 PM
This was an interesting article. I also like how they did their own calculations. It does sound like email marketing is a cost effective way to directly target consumers.
Rescooped by Ksenia from Public Relations & Social Marketing Insight
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Ultimate Ebook - 100 Content Marketing Examples | Content Marketing Institute

Ultimate Ebook - 100 Content Marketing Examples | Content Marketing Institute | Leisure reads | Scoop.it

...In the 100 Content Marketing Examples (yes, we said 100!) guide you’ll see how companies big and small from various locations and industries are producing creative, and successful content marketing campaigns across multiple online, in person and print channels....


Via Jeff Domansky
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Rescooped by Ksenia from Weeks 6 - 8 The communications mix, IMC program planning and strategy, Direct Marketing
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The Communication Mix - Week 6

The Communication Mix - Week 6 | Leisure reads | Scoop.it
Offer a range of strategic marketing, public relations design and new media, and event management. Includes an overview of services and listing of clients.

Via Mike Kirkwood
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Elizabeth Anne Dale's comment, September 23, 2013 5:29 AM
This is an interesting article Ksenia, I really like that it mentions "new media" when it comes to marketing communications, and how you point out that a "creative flow" is needed, as I think this is really important for really captivating your consumer's, it's important to mix things up and communicate in different and creative ways, other wise the consumer is not going to take notice of your marketing attempts. The article was however really long, and while it did contain a lot of good points, it was just tough to get through!
Logan Harris's comment, September 24, 2013 11:15 PM
Nice article Ksenia. It gives a really good run down on many different aspects of marketing communications and a good framework for considering above/below the line promotions.
When considering the communications mix it can be really easy to just think of one traditional media, e.g. TV, and one new media, e.g. Facebook, and leave it there. This article certainly made me think about the possibilities of telephone or direct marketing too, as well as the pros and cons of these strategies.
As an IMC student it is comforting to again read that those learned in marketing believe IMC to be the heart of any marketing plan.
Jaklin Issaeva's curator insight, September 25, 2013 7:41 PM

This article outlines the different functions involved in the communication mix which all combine to make up for a great prduct offering campaign. Some of the elements which are included in the mix are, promotion, advertising, personal selling, direct marketing and so on.  the article states that "In a sense all marketing communication activity is a form of promotion, that is in one way or another is attempting to promote the interest of the brand, product range and/or company". It outlines the roles of these functions and why they are beneficial facet for a good or service. I found this article to be relevant to the IMC concept because it discussed in depth the roles of all functions which are used to integrate a successful message accoss the different channels of communication. Without understanding how these functions work it would be difficult to target the right channels to have a direct impact on the consumers enagegment with a product or service.


Rescooped by Ksenia from Consumer Engagement
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Branding Communities: A Consumer’s Perspective - Business 2 Community

Branding Communities: A Consumer’s Perspective - Business 2 Community | Leisure reads | Scoop.it

When analyzing branding communities we hear a lot of analysis focusing on the brand. This post examines the consumer’s motivations to follow brands on different social media platforms and their expectations when they join these branding communities.

 

How Consumers Use Branding Communities on Social Media Platforms

 

Consumers use branding communities to engage with brands. Consumers use branding communities first to share their opinions about a certain brand. Since most brands now actively respond to individual comments, there is mutual engagement between the brand and the consumer. Second, consumers “like” social media platforms such as the Facebook pages of these brands because wait for it, they actually buy and use their products. This is one of the most important factors because this is part of what motivates a consumer to join a branding community....


Via Jeff Domansky, Shino Takano
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Gibson Zhou's comment, August 22, 2013 8:15 PM
good think article.
Florencelii's curator insight, September 26, 2013 2:19 PM

 

Social media becoming like a trend of marketing. Marketers used social network such as Facebook to engage with their customer. The customer gets to inform the news of the brand through the page and also leave comments on it. The Brands sometimes also provides discounts or voucher online to the people who liked their page. These are the great ways for gaining attentions of the customer and building loyalty.


I like this article of how it shows real facts with statistic support; it makes the content more convincing. It shows that most of the consumer trusts the words of mouth of their friends and family more than the message of the brands like advertising and email.

Irene Laulu's curator insight, July 31, 2014 8:47 PM

Brand Parity.

The brand parity is not differentiated from its competition, so that consumers develop no brand preference and buy on price which means they choose the cheapest price but not the quality. Some customers prefer the price no matter what condition the brand is but some people they prefer to the brand.  For example Facebook is the most popular social media or brand nowadays how people use this website to communicate with their families and friends. Business use Facebook as their way to advertise their product or services. This is also the cheapest way to communicate with other customers or business.

 

This relate to one of the communication barriers "Noise" Social media ‘noise’ is at an all time high,  your customers will be actively having to filter out this noise, deciding what they choose to pay attention to. As Facebook become more popular brand in the world this can motivate other customers that haven't been on Facebook yet.

 

Brand should be positioned so that the target audience will perceive it as different from other brands for example twitter, skype etc. However the brand can tells the customers how the quality of the product and kind of services that each company try to advertise especially online.

 

My perspective is that Brand is very important because if I am willing to pay more for what I perceive is a valuable benefit.

 

@Ashleigh Ali

 

 

 

Rescooped by Ksenia from Auckland City - Geography
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Early motorways of Auckland

Early motorways of Auckland | Leisure reads | Scoop.it

Via FDMC Library
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FDMC Library's curator insight, July 30, 2013 7:23 AM

There is also a link to a map showing staged developments to Auckland's state highway network at bottom of webpage

Rescooped by Ksenia from Social Media, SEO, Mobile, Digital Marketing
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Direct Mail Marketing, Direct Profit? [Infographic]

Direct Mail Marketing, Direct Profit? [Infographic] | Leisure reads | Scoop.it

Marketing Strategy - Despite the persistent rumors that print is dead, mailboxes everywhere continue to get stuffed with direct mail marketing pieces. But how successful is direct mail marketing really?


Via Kamal Bennani
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Matthias Röse's comment, September 26, 2013 8:35 PM
A lot of very interesting data is displayed in this graphic and it was fun studying it. Beforehand, when reading the article, I was very surprised by the fact that direct mail is on the rise again. I thought that with Emails being cheaper, faster and the easiness of tracking its effects but I learned otherwise. Yesterday I read an article giving best practice examples of direct mailing which is very interesting and I recommend to everyone thinking about a direct mailing campaign because the examples are quite inspiring (http://designshack.net/articles/business-articles/12-brilliant-direct-marketing-pieces-you-have-to-see/). I look forward to 2014 and I’ll definitely check whether the predictions about rising spending on direct mailing come true. I think that it is very important to know whether your business is in a branch where consumer prefer direct mail due to its seriousness.
Priscilla Hema's comment, September 27, 2013 12:07 AM
Jasmine, Though Physical mail such as ones received through a mailbox may urge consumers to open and have a look. most are discarded without a thought. this is a huge waste if not discarded correctly.
dane norton's curator insight, September 30, 2014 6:47 PM

One important tool that companies use when participating in direct marketing is direct mail. Direct mail is an old school approach that has been around for centuries to engage with customers, despite rumours of it dying its actually on the rise. The reason why direct mail has not died and has remained in favour within companies is the power it wields. In this article it states that on average 6.5 out 10 people either purchase or engage with the business that have received their mail. This article reinforces the fact that direct old school mail should not be completely over looked at over technological advances like smartphone apps and direct mail marketing equals direct profit.

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Vitaminwater Marketing Campaign Goes Horribly Wrong - Huffington Post

Vitaminwater Marketing Campaign Goes Horribly Wrong - Huffington Post | Leisure reads | Scoop.it
Metro
Vitaminwater Marketing Campaign Goes Horribly Wrong
Huffington Post
Coca-Cola apologized on Thursday for a marketing promotion for its Vitaminwater brand in Canada that went terribly wrong.
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Rescooped by Ksenia from MarketingHits
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The Evolved 3 C’s of Marketing #Infographic

The Evolved 3 C’s of Marketing #Infographic | Leisure reads | Scoop.it

The 3 C’s model has been a mainstay of business strategy for decades now. It centers around the three most crucial factors that are needed for success, encouraging you to focus business strategy on three main areas: the customer, the competitors and the corporation. This remains an excellent go-to mantra for anyone hoping to succeed in the business world, but when it comes to marketing specifically, there are a different 3 C’s that companies would be well-advised to follow. Take a look at the infographic to learn more about how the evolved 3 C’s of marketing can help you to direct your campaigns: creative, controversial and clever.


Via Brian Yanish - MarketingHits.com
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Rescooped by Ksenia from Auckland City - Geography
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Rural urban boundary issues and constraints


Via FDMC Library
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