LegalQRCodes Are Enhancing All Legal Print Advertising
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LegalQRCodes Are Engaging New Clients with Mobile Platforms
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About LegalQRCodes(TM)

About LegalQRCodes(TM) | LegalQRCodes Are Enhancing All Legal Print Advertising | Scoop.it

Because of the clutter in the digital marketplace today, Law Firms today need tools which help them stand out and differentiate their firm's services.  LegalQRCodes(TM) stands in this widening GAP... LegalQRCodes(TM) stands in this widening GAP by providing an outsourced, effective subscription service which helps your firm stay competitive in the digital landscape. Purchasing our subscription service makes certain your firm’s brand and reach engages your community where they are without having to deviate from your core business model.  Available on affordable subscription terms.

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14 Million Americans Scanned QR Codes on their Mobile Phones in June 2011

Newspapers/Magazines and Product Packaging Most Likely Source of QR Code QR Code Users Most Likely to Scan Code while at Home or Store RESTON, VA- (14 Million Americans Scanned QR Codes on their Mobile Phones in June 2011 - IEWY News
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Mobile Strategies for Legal Campaigns – Getting the SECOND CLICK …

Mobile Strategies for Legal Campaigns – Getting the SECOND CLICK … | LegalQRCodes Are Enhancing All Legal Print Advertising | Scoop.it

Mobile Strategies for Legal Campaigns – Getting the SECOND CLICK … (O8.2011)
There are over 300 million mobile devices in the United States alone. And the number of businesses providing mobile sites is constantly rising. Half of the United States will have SmartPhones by the end of 2011 and over 60% of them will be moms. A fast, engaging mobile site is what is mandated in 2011 to establish a relationship with potential clients. Mobile sites are not simply a regular website “shrunk down” requiring a magnifying glass to read it.This is the number 1 mistake law firms make when considering mobile platforms. To save money or technological resources they mistakenly believe all that is required is to take their existing website and “make it mobile.” Nothing could be further from the truth for several reasons.

When searchers arrive at an online website their search intent is oftentimes different than when they search for something on a mobile and SmartPhone device. Online searches trend more to “grazing” at a moderately slow pace for information, whereas mobile searches are about getting that information “on the fly”; information that is relevant to their search or click intent. Surprisingly this if often overlooked and bounce rates prove it.

 

Bounce rates for searches on mobile devices are the result of not giving the viewer engaging content relevant to the reason they came to your mobile site in the first place. Let’s use an example. When a potential client uses their mobile phone and scans a QRCode to visit your site, you must consider this question. What will be a scanner’s intent when they scan the QRCode on this poster, this newspaper or magazine ad, this business card, this billboard, this banner or from this TV ad? To help answer the question advisers have to ask where will the person be when they see this poster, this newspaper or magazine ad, this business card, this billboard, this banner or this TV ad? What is it likely the person will be doing when they see it? Do we want them to take immediate action by doing something (i.e. a SECOND CLICK) on their SmartPhone? Would it be good if the person did something with a SECOND CLICK and what would that be in order of priority? FaceBookLike, Tweet this, or share on Google+, StumbleUpon, Digg, Delicious, Reddit?

 

Until recently, online marketers have driven sales growth primarily by building traffic (attracting customers) to websites. With the new disruptive technologies that are available like LegalQRCodes™, mobile platforms, Google+ and GoogleTV on connected TV’s, that is no longer the case.

 

In the old world, the idea was simple enough – increase the raw volume of visitors, and that will increase the raw volume of conversions (turning visitors into customers). However this old world strategy is now rapidly changing. Since the vast majority of websites online and mobile) treat new and repeat visitors exactly the same every time they view the website, increasing the raw volume of visitors does not improve the rate of conversion and profitability. I could say let me repeat that but I won’t. I will say this is a real and endemic problem that inhibits conversion rates. …

 

READ REST OF PDF REPORT AT LINK ....

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Odin, Feldman & Pittleman, P.C. is First Law Firm of Its Size to Incorporate QR Codes into Business Cards

Odin, Feldman & Pittleman, P.C. is First Law Firm of Its Size to Incorporate QR Codes into Business Cards | LegalQRCodes Are Enhancing All Legal Print Advertising | Scoop.it
FAIRFAX, Va., April 12, 2011 /PRNewswire/ -- How does a cutting edge technology lawyer make his printed business card...For years, business cards have been the traditional means of exchanging contact information. They are still effective at giving potential clients an instant impression of a business or individual, but it is impossible to provide all of the important information about a business or person on seven square inches of card stock. Moreover, most people now store the contact information of their personal and business associates digitally, in their PDA or Smartphone. Transferring contact information from a business card to a mobile device can be a tedious process, involving either re-keying the information or using a computer attached to a business card scanner.

 

A new solution to this problem is the use of QR Codes. A QR, or Quick Response, Code is a two dimensional code readable by QR barcode readers and camera phones. It can be printed on ordinary paper and used to store (and transfer to the scanning device) contact information, a website URL, and other information. Originally developed to track parts through the manufacturing process, QR Codes are common in parts of Asia and Europe but have only recently found their way into the United States. Here, they have most often been used in interactive marketing campaigns in magazines and other printed materials and have been virtually ignored by the professional services industries.

 

Starting this month, Odin, Feldman & Pittleman, P.C. offered its 55 attorneys the option of having a QR Code printed on each of their business cards. Anyone receiving such a business card can scan the QR Code to access biographical information on the attorney or transfer the attorney's contact information into a PDA or Smartphone.

Jonathan D. Frieden, a principal of OFP and an e-commerce and technology attorney, is the first member of the firm to adopt this new technology. Mr. Frieden's QR Code, link below, directs people to his biographical information on the firm's website, which offers visitors the option to download his contact information in vCard format.

(Photo: http://photos.prnewswire.com/prnh/20110412/PH81270-b )
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QR Codes Catch on as Useful Links in Marketing and Recruiting Campaigns - Magazine - ABA Journal

QR Codes Catch on as Useful Links in Marketing and Recruiting Campaigns - Magazine - ABA Journal | LegalQRCodes Are Enhancing All Legal Print Advertising | Scoop.it

They’re showing up everywhere: at bus stops, on posters, in the pages of magazines. And now those little black-and-white matrix bar codes, better known as QR codes, are creeping into law firms.

 

The Montreal-based firm Lavery, de Billy recently started using QR, or “quick response,” codes in several of its advertising campaigns after using them successfully for recruiting. “Because of the appeal technology has with younger lawyers, our first opportunity to use the QR codes was in a recruitment campaign,” says Lavery partner Guy Lavoie, who is a member of the firm’s business development team. “Response from students was good.”

 

Developed in Japan in the ’90s, QR codes let smartphone users connect instantly to digital resources, including webpages, vCards and more. Smartphones have exploded in popularity in North America—nearly a third of mobile phone users in the U.S. had a smartphone at the end of 2010, according to Nielsen—and that segment is expected to continue to rise.

 

Lavery has now used QR codes in a variety of print advertising and marketing campaigns, and it reports a 50 percent uptick in the number of visitors to its website as a result of them.

 

Lise Allard, Lavery’s director of business development and communications, says clients have found the QR codes “neat and interesting” and adds that “we are using [them] as part of an integrated marketing approach.”

 

Seizing on the popularity of smartphones, Cynthia Jezek, a solo practitioner in South Padre Island, Texas, began using QR codes this year in part to do away with hand-lettered signs when she was out of the office. She has four QR codes on the signage outside her office, one of which links to a status page to inform visitors when she is out of the office and when she expects to return. “There were times when I’d go out to lunch and I’d have to put up a tacky sign,” she says. But with the QR code linked to a webpage, she can update the information from her cellphone if she’s running late.

Jezek hasn’t seen much of a response yet, though. “I don’t think they’re a bad thing,” she says. “I think when people get used to seeing them and using them, they’ll be handy.”

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Dr. Shahina Jafry Accepting New Clients at Aspen Counseling & Consulting - WIFR

Dr. Shahina Jafry Accepting New Clients at Aspen Counseling & Consulting - WIFR | LegalQRCodes Are Enhancing All Legal Print Advertising | Scoop.it
Dr. Shahina Jafry Accepting New Clients at Aspen Counseling & ConsultingWIFRROCKFORD (WIFR) -- Board-certified psychiatrist Dr.
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What's Next for Mobile? PoliticalQRCodes' Mobile Strategies Supported and Integrated in Campaigns

What's Next for Mobile? PoliticalQRCodes' Mobile Strategies Supported and Integrated in Campaigns | LegalQRCodes Are Enhancing All Legal Print Advertising | Scoop.it
For campaigns looking to make their mark with mobile in 2012, it’s no longer just about text. Many online strategists expect SMS to actually take a backseat next year as the presidential cycle ushers in a new world of mobile apps and an expanded use of video.

 

The reason is simple: Smartphone use has grown exponentially over the past two years, making this coming election cycle the one in which mobile use by campaigns should explode.

 

In December of 2008, just 14 percent of wireless customers in the U.S. were using smartphones. Now, according to the latest numbers from the Pew Internet and American Life Project, more than a third of all Americans are using smartphones.

“Research has shown that by the end of 2011, smartphone usage will reach 50 percent,” says Cami Longstreet Zimmer, president of Campaign Touch Mobile Solutions. “Mobile doubles every six months, so having a mobile strategy for your campaign is a must.”

 

Mobile pushed its way into the marketplace in 2008, but aside from the Obama campaign, its use wasn’t all that widespread or innovative. During last year’s midterm elections, candidates ventured further into the mobile waters with mobile sites and even some apps, but cost proved the largest hurdle.

 

Unlike other social media platforms—Facebook and Twitter, for example—the costs associated with mobile were enough for most campaigns to leave it on the back burner. In less than four years, the average cost has fallen by half, say mobile practitioners. But building an integrated app will still cost you. According to one firm, what a developer may have charged $10,000 for in 2008 will be $5,000 or less this cycle.

As for what to expect in 2012, mobile applications will likely range from real-time poll results to debate updates and just about everything in between. Quick response (QR) codes will be practically everywhere, allowing voters to snap a picture or scan it with an app and be easily redirected to a campaign’s mobile site. Not making use of tools like QR codes, mobile apps or mobile sites will cost campaigns votes next year, argue mobile advocates.

 

Mobile video will also be on the rise in 2012 and, says Republican media consultant Brad Todd, adding it into the online budget will be a good bet for most campaigns.
Apps and video will move mobile forward for campaigns in 2012.
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14 million Americans used QR codes in June 2011

14 million Americans used QR codes in June 2011 | LegalQRCodes Are Enhancing All Legal Print Advertising | Scoop.it
The naysayers of QR codes may start wanting to pay a little more attention as the latest figures from the US reveal a surge in popularity for mobile scanning.
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Law firm takes advantage of eye catching QR Codes on business cards | QR Code Press

Law firm takes advantage of eye catching QR Codes on business cards | QR Code Press | LegalQRCodes Are Enhancing All Legal Print Advertising | Scoop.it
QR codes have infiltrated almost every industry of business. From public Libraries to real estate and everything in between, the codes are showing no signs of abating any time soon.QR codes have infiltrated almost every industry of business. From public Libraries to real estate and everything in between, the codes are showing no signs of abating any time soon. As they popularity continues to soar, more professionals are taking note and looking into ways they can incorporate the barcodes into their lives. Such is the case with Odin, Feldman & Pittleman, the world’s first law firm to use the code.

 

The firm has long relied on traditional forms of contact with its clients. While the business card may still be an effective method of exchanging relevant information, more people are becoming inseparable from their mobile devices. Technology has solidified its position in society and cannot be ignored, demanding that companies adapt or get left behind.

 

 

QR codes present companies with a unique opportunity to take advantage of the booming mobile technology industry while still implementing traditional methods of marketing. The codes synergize well with print campaigns and can revitalize them to become more engaging to today’s tech-savvy crowd. By using the codes, companies are ceasing to be the faceless organizations of days passed and are adopting a more personable image that consumers can relate to.

Odin, Feldman & Pittleman will begin using QR codes this month. The 55 attorneys representing the firm will all have their business card attributed with a personalized code that, when scanned, will display a wealth of information regarding that particular attorney.
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Case Studies

Case Studies | LegalQRCodes Are Enhancing All Legal Print Advertising | Scoop.it
July 18, 2001 UPDATE:  MOBILE COMMERCE DAILY.  With predictions placing a smartphone in one out of every two American’s hands by the end of 2011, retailers are seeing a dramatic increase in traffic coming to their sites from mobile devices,” he said.

 

Strategy. Retailers are realizing the demand for a mobile-optimized version of their Web site. Nowadays it is a necessity, especially if they do not want to lose consumers to other brands that have a strategic mobile offering. Brands that have implemented a mobile-optimized site and app are seeing an even further increase in traffic coming to their site from smartphones resulting in increased incremental revenue, sales, brand awareness and customer satisfaction and loyalty.

 

Here are some links to recent Cases Studies of Law Practices Using QRCodes to Market their practice to the public:

 

QR Codes Catch on as Useful Links in Marketing and Recruiting Campaigns (ABA Journal) “…The Montreal-based firm Lavery, de Billy recently started using QR, or “quick response,” codes in several of its advertising campaigns after using them successfully for recruiting. … Lavery has now used QR codes in a variety of print advertising and marketing campaigns, and it reports a 50 percent uptick in the number of visitors to its website as a result of them. Lise Allard, Lavery’s director of business development and communications, says clients have found the QR codes “neat and interesting” and adds that “we are using [them] as part of an integrated marketing approach.”

 

See more LegalQRCode(TM) case studies at the link.

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Mobile Advertising Explosion: Nexage Hits 8 Billion Impressions ...

Mobile Advertising Explosion: Nexage Hits 8 Billion Impressions ... | LegalQRCodes Are Enhancing All Legal Print Advertising | Scoop.it
The growth comes as more consumers interact with the Web through their mobile devices but also as more publishers and app developers start pushing ads through their mobile platforms. Nexage is a real-time bidding (RTB) ...
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Mobile Strategies for Legal Campaigns – Getting the SECOND CLICK …

Mobile Strategies for Legal Campaigns – Getting the SECOND CLICK … | LegalQRCodes Are Enhancing All Legal Print Advertising | Scoop.it

Mobile Strategies for Legal Campaigns – Getting the SECOND CLICK … (O8.2011)
There are over 300 million mobile devices in the United States alone. And the number of businesses providing mobile sites is constantly rising. Half of the United States will have SmartPhones by the end of 2011 and over 60% of them will be moms. A fast, engaging mobile site is what is mandated in 2011 to establish a relationship with potential clients. Mobile sites are not simply a regular website “shrunk down” requiring a magnifying glass to read it.This is the number 1 mistake law firms make when considering mobile platforms. To save money or technological resources they mistakenly believe all that is required is to take their existing website and “make it mobile.” Nothing could be further from the truth for several reasons.

 

When searchers arrive at an online website their search intent is oftentimes different than when they search for something on a mobile and SmartPhone device. Online searches trend more to “grazing” at a moderately slow pace for information, whereas mobile searches are about getting that information “on the fly”; information that is relevant to their search or click intent. Surprisingly this if often overlooked and bounce rates prove it.

 

Bounce rates for searches on mobile devices are the result of not giving the viewer engaging content relevant to the reason they came to your mobile site in the first place. Let’s use an example. When a potential client uses their mobile phone and scans a QRCode to visit your site, you must consider this question. What will be a scanner’s intent when they scan the QRCode on this poster, this newspaper or magazine ad, this business card, this billboard, this banner or from this TV ad? To help answer the question advisers have to ask where will the person be when they see this poster, this newspaper or magazine ad, this business card, this billboard, this banner or this TV ad? What is it likely the person will be doing when they see it? Do we want them to take immediate action by doing something (i.e. a SECOND CLICK) on their SmartPhone? Would it be good if the person did something with a SECOND CLICK and what would that be in order of priority? FaceBookLike, Tweet this, or share on Google+, StumbleUpon, Digg, Delicious, Reddit?

 

Until recently, online marketers have driven sales growth primarily by building traffic (attracting customers) to websites. With the new disruptive technologies that are available like LegalQRCodes™, mobile platforms, Google+ and GoogleTV on connected TV’s, that is no longer the case.

 

In the old world, the idea was simple enough – increase the raw volume of visitors, and that will increase the raw volume of conversions (turning visitors into customers). However this old world strategy is now rapidly changing. Since the vast majority of websites online and mobile) treat new and repeat visitors exactly the same every time they view the website, increasing the raw volume of visitors does not improve the rate of conversion and profitability. I could say let me repeat that but I won’t. I will say this is a real and endemic problem that inhibits conversion rates. …

 

READ REST OF PDF REPORT AT LINK ...

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