The new “it” couple: Marketing and A/B testing As digital marketers, we can no longer rely on JUST our intuition when deciding what will resonate with our audience. Instead, we need hard facts and in-depth analytics to point us in the right direction for the best conversion optimization — and that’s where A/B testing comes into play.
So what is an A/B test? A/B testing is a simple way to test your current design (A) against changes to your page/email/ad (B) and determine which one produces the most positive results. This technique can be used to make sense of metrics such as sign-ups, downloads, purchases, and so on, to identify which version will increase or maximize an outcome of interest. Of course, one can test more than two versions at a time.
A simple tweak in your email campaign or website could significantly increase your bottom line; that’s why testing MUST be your #1 priority. Grab this list of 6 simple A/B tests you can implement in your next marketing endeavor to ensure you are getting the most bang for your buck:
Subject LinesCall to ActionFree TrialsCredit Card vs. No Credit CardVarying OffersWeb Forms