Leaving an Impression
24 views | +0 today
Follow
Leaving an Impression
marketing that cuts through the clutter
Curated by Suki Kainth
Your new post is loading...
Your new post is loading...
Scooped by Suki Kainth
Scoop.it!

Coca-Cola, Nexus Interactive Arts Unveil Digital Waterfall In ...

Coca-Cola, Nexus Interactive Arts Unveil Digital Waterfall In ... | Leaving an Impression | Scoop.it
The initial colors are more muted and ambient, but as it responds more, the colors become more vivid. By making different gestures, users can effectively control the life of the waterfall. ...
more...
No comment yet.
Scooped by Suki Kainth
Scoop.it!

Online Virtual Stores: Makin' It Real

Online Virtual Stores: Makin' It Real | Leaving an Impression | Scoop.it

A plain old website isn't going to be enough anymore. Amazon knows this and they recently launched Zoomi,i an online store with more of a bookstore feel then your normal online shopping experience. Zoomii's 'virtual bookshelf' allows you to peruse over 21,000 books from Amazon's catalog. Difference is, the books are visualized as stacks in shelves, with covers ordered alphabetically by author & organized by genre. following the typical Google Map interaction metaphor, users can click & drag across Zoomii's landscape of shelves, zoom in & out, or select a book's cover to receive basic statistical information. Watch for more retailers to follow as consumers look for better online shopping experiences

more...
No comment yet.
Scooped by Suki Kainth
Scoop.it!

Caution: Falling Billboard

Caution: Falling Billboard | Leaving an Impression | Scoop.it

Cingular Wireless’ jumbo non-traditional marketing ad also used shock as a weapon, though without any gory connotations. The ad shown above works on a number of levels, attracting those looking down, those looking up or from a distance, and appealing to the funny bone by having the word “dropped” appear to have dropped right off the billboard.

more...
No comment yet.
Scooped by Suki Kainth
Scoop.it!

Be Odour Ready

Be Odour Ready | Leaving an Impression | Scoop.it

Using ordinary fixtures in extraordinary ways is another key to effective non-traditional marketing, as can be seen in this very creative for Right Guard deodorant. Once again, non-traditional marketers take advantage of society’s ingrained responses to red emergency boxes and triangular warning signs.

It’s hard to say whether non-traditional marketing is clever, we as a society are jaded enough to fall for its charms, or both. Any way you look at it, these ads show that in the cutthroat game of sales success, you’ve got to think more non-traditional to cut through the clutter!

more...
No comment yet.
Scooped by Suki Kainth
Scoop.it!

Scentvertising: Do You Smell Burnt Toast?

Scentvertising: Do You Smell Burnt Toast? | Leaving an Impression | Scoop.it

Familiar with the “Got Milk?” ads? They just took the ad campaign to a new level. Using a new technology called “Magniscent” they made scented bus shelters. “what goes better with chocolate chip cookies than a big glass of cold milk?” The idea was to attract people’s attention using the scent which is emitted from a special adhesive strips that has the aroma of chocolate chip cookies. Great smelling bus shelters are the new trend! A relief from that bad body odour from the person next to you while waiting for your bus

more...
No comment yet.