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Plan on a #SocialMediaFail | Social Media Explorer

Plan on a #SocialMediaFail | Social Media Explorer | Learning Piano | Scoop.it

It’s not the mistakes made using social media that cause brands the biggest problems, it’s how poorly or slowly they deal with them. How your organization addresses criticism or mistakes speaks volumes about your brand and can impact the level of audience vitriol and the time it takes for an issue to subside.

Have a plan in place that outlines:

the communication process social media team roles & responsibilities deliverables the issue resolution schedule
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