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Rescooped by miracletrain 夢想驛站 from An Event Apart: Content Strategy Resources
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PART TWO: A deeper dive into content strategy

PART TWO: A deeper dive into content strategy | Learning Happens Everywhere! | Scoop.it

If you’re new to content strategy, or if you’re thinking of hiring a CS person or an agency to help you deal with your own content, you’ll probably be tempted to spend a lot of time looking at the documents we call “deliverables.”

 

Deliverables are concrete, which is reassuring. They’re also repeatable (in theory), so looking at documents for one project should tell you something about the kinds of documents required for another project.

 

It’s easy to focus on the concrete and the repeatable—sometimes to the exclusion of other aspects of content strategy work. But the concrete things we make don’t always reflect the whole of the work that we do


Via Kristina Halvorson
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Rescooped by miracletrain 夢想驛站 from Innovative Instructional Design
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LxD - Learner Experience Design

Learning Solutions 2011 #LS2011 presentation on Learner Experience Design.


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Top 10 ways to improve digital experiences - report

Top 10 ways to improve digital experiences - report | Learning Happens Everywhere! | Scoop.it
Kerry Bodine explains how to improve the digital customer experience across multiple touchpoints including websites, mobile phones and tablets (RT @GSDH_news: 10 ways to improve digital experience #digitalmarketing
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Education Futures | The Education Futures timeline of education

Education Futures | The Education Futures timeline of education | Learning Happens Everywhere! | Scoop.it
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Rescooped by miracletrain 夢想驛站 from Eclectic Technology
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iPad uPad wePad; Going 1-1 at St Oliver Plunkett

iPad uPad wePad; Going 1-1 at St Oliver Plunkett | Learning Happens Everywhere! | Scoop.it
A few weeks ago I was fortunate enough to be invited to St Oliver Plunkett to be a part of their 1-1 iPad rollout to the very excited Year 6 class. Led by their fabulous teacher librarian, Ann-Mari...

Via Beth Dichter
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Amy Stahura's curator insight, July 24, 2013 10:38 AM

Love the Bootcamp idea!

Neil O'Sullivan's curator insight, July 25, 2013 5:21 AM

Excelletn blog for teachers.

Kimberly House's curator insight, July 28, 2013 6:17 AM

Great list of Apps for both teachers and students from a school implementing a 1:1. This is one of the hardest steps: determining which apps will be part of plan. There are some good suggestions here.

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Fostr

Fostr | Learning Happens Everywhere! | Scoop.it
Fostr is a place to share the creative projects you've always wanted to finish.
miracletrain 夢想驛站's insight:

#Web_Design#

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Littlelines | Ruby on Rails Consulting, Development, and Web Design in Ohio

Littlelines | Ruby on Rails Consulting, Development, and Web Design in Ohio | Learning Happens Everywhere! | Scoop.it
Ruby on Rails Web Development Consulting & Web Design
miracletrain 夢想驛站's insight:

#LOGO#

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A day in Big Data - For Smarter Customer Experiences - OgilvyOne

A day in Big Data - For Smarter Customer Experiences - OgilvyOne | Learning Happens Everywhere! | Scoop.it
OgilvyOne demonstrating how Big Data can create smarter customer experiences, make the world easier to navigate and treat people like individuals.
miracletrain 夢想驛站's insight:

#web_design#

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Memrise - Learn something new everyday

Memrise - Learn something new everyday | Learning Happens Everywhere! | Scoop.it
The Memrise community uses images and science to make learning easy and fun. Learn a language. Learn anything.
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Rescooped by miracletrain 夢想驛站 from The MarTech Digest
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Branding Strategy Insider | Superior Marketers And Their Brain

Branding Strategy Insider | Superior Marketers And Their Brain | Learning Happens Everywhere! | Scoop.it
The best marketers use both sides of their brain in building brands and possess these skills.

 

Excerpt...

 

So, what skills are important for a top marketer? A highly skilled marketer should possess each of these skill sets:

Psychology – understanding human motivations in a deep way, knowing what makes people “tick”Selling – intuitively knowing what words, phrases and approaches connect with customers and cause them to want to buy what you are sellingCommunication – outstanding and persuasive written and oral communication skillsInterpersonal skills – good listening skills, personal charisma, being likable, connecting with others easilyAnalytical skills – understanding budgets, financial statements, marketing research design, data analysis and statisticsBroad cultural knowledge – knowing what your customers are exposed to and what is informing their fears and desiresBroad exposure and experience across multiple disciplines – to stimulate creative connections between seemingly unrelated things
Via CYDigital
miracletrain 夢想驛站's insight:

#Branding#

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CYDigital's curator insight, March 25, 2013 3:52 PM

This couldn't be more true.


  • See the article at www.brandingstrategyinsider.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Mark Jones's curator insight, November 18, 2014 5:33 AM

How many of these can you 'truly' tick?

Rescooped by miracletrain 夢想驛站 from Beautiful and creative logos
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40 Colorful Examples of Logo Designs

40 Colorful Examples of Logo Designs | Learning Happens Everywhere! | Scoop.it
Logo is vital for a website/blog Design, in this showcase, we’ll have look logos that using multiple and rainbow colors in their designs.

Via Rebeca Zuniga
miracletrain 夢想驛站's insight:

#LOGO#

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Gooru | A Free Search Engine for Learning

Study millions of free educational resources for every 5th-12th grade math, science, and social sciences subject—from Algebra II to Physics to Economics.
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維珍顛覆學,人生不能只做大家都說對的事

Amazon.com「商業名人傳記」百大暢銷書:維珍顛覆學:人生不能只做大家都說對的事 夢想、挑戰、無所忌憚! 只有一架租來的飛機,一樣開航線、大開航空版圖;即使是飲料新兵,卻放膽挑戰超過百年歷史的可口可樂與百事可樂!以4英鎊起家,開創出規模破百億、橫跨34國的維珍集團 英國傳奇CEO理查.布蘭森親自傳授商學院學...
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Rescooped by miracletrain 夢想驛站 from An Event Apart: Content Strategy Resources
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PART ONE: What Do Content Strategists Do?

PART ONE: What Do Content Strategists Do? | Learning Happens Everywhere! | Scoop.it
A rather rare beast is the content strategist: at the time of writing, only 763 people on LinkedIn use the phrase in their current job title.

Via Kristina Halvorson
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Rescooped by miracletrain 夢想驛站 from Customer Experience | The How not the Why
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Customer Experience in B2B is Evolving to a Human to Human Interaction

Customer Experience in B2B is Evolving to a Human to Human Interaction | Learning Happens Everywhere! | Scoop.it

"I found a definition in Wikipedia as follows: “Customerization is the customization of products or  services through personal interaction between a company and the customer."

 

"A  company is customerized when it’s able to dialogue with individual customers and  respond by customizing its products, services, and messages on a one-to-one  basis."

 

"Customerization requires a company to shift its business model from  seller-centric to buyer-centric." - Christopher Brown

 

Read more: http://www.business2community.com/customer-experience/being-customer-centric-means-being-people-centric-0399084


Via streetsmartprof
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streetsmartprof's curator insight, March 8, 2013 12:59 PM

As discussed by Christopher in the article, while customer centric moves to being buyer centric. The buy-sell cycle becomes a conversation, not a one way "pitch" by sales and marketing.

 

The power of story telling and story seeking combined with a sales methodology is the focus begins to shift in the right direction. It is not about "how" we sell. It is about how the customer buys.

 

By actively seeking the buyers story, we align ourselves with their needs and can taylor our messaging and product offerings to match what the customer requires. Not what we "believe" they require based on past experience.

 

How many times have you heard a sales person say, "I know exactly what you need." And all we are thinking is "really", where is somebody else to talk with...

 

 

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Defining Customer Experience Management (CXM) - Smart Insights Digital Marketing Advice

Defining Customer Experience Management (CXM) - Smart Insights Digital Marketing Advice | Learning Happens Everywhere! | Scoop.it
CXM vs UX - an introduction The children’s TV programme Barney may not be the first place you would think to go to for business advice. But watching an epi. Marketing topic(s):User experience UX. Advice by Guest Expert.
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Education Futures | Redesigning the future of education in Knowmad Society: Our next steps

Education Futures | Redesigning the future of education in Knowmad Society: Our next steps | Learning Happens Everywhere! | Scoop.it
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Rescooped by miracletrain 夢想驛站 from MOOCs, SPOCs and next generation Open Access Learning
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moocs@melbourne 2013

Our new MOOC promotion video. A taste of how we put things together!


Via Peter Mellow
miracletrain 夢想驛站's insight:

MOOCs@ Melbourne U

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For Publishers - Mobile Ads | Specless

For Publishers - Mobile Ads | Specless | Learning Happens Everywhere! | Scoop.it
Publish responsive desktop, tablet and mobile ads with Specless. Optimize and monetize your ad content to get the best solution regardless of device or platform.
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Awwwards - Website Awards - Best Web Design Trends

Awwwards - Website Awards - Best Web Design Trends | Learning Happens Everywhere! | Scoop.it
Awwwards are the Website Awards that recognize and promote the talent and effort of the best developers, designers and web agencies in the world.
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Big Data for Smarter Customer Experiences

Big Data is a phenomenon that is being talked about more and more. At OgilvyOne, we believe we can collect and frame the data that exists around us to create...
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Learndot | Platform for customer, partner, and team training

Learndot | Platform for customer, partner, and team training | Learning Happens Everywhere! | Scoop.it
Make learning a competitive advantage for your business.
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Rescooped by miracletrain 夢想驛站 from Beautiful and creative logos
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Top 12 Logos of 2011 As Voted By You

Top 12 Logos of 2011 As Voted By You | Learning Happens Everywhere! | Scoop.it
These are the top 12 logo designs of 2011 as voted by you (the awards that won Logo Of The Month) on my other site Logo Of The Day.

Via Rebeca Zuniga
miracletrain 夢想驛站's insight:

#LOGO#

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Pearson Developer

Pearson Developer | Learning Happens Everywhere! | Scoop.it
The company behind Penguin Books, the Financial Times and multiple education businesses now has a developer platform. Explore and test our APIs, and build your own applications using our exciting content.
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