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How to Create the Perfect Startup Elevator Pitch?

How to Create the Perfect Startup Elevator Pitch? | Lean Startups | Scoop.it
We noticed that one of the main problems that entrepreneurs had when coming to us to present their ideas was to concisely and clearly present their product. (How to Create the Perfect #Startup Elevator #Pitch?
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How to Create the Perfect Startup Elevator Pitch?

How to Create the Perfect Startup Elevator Pitch? | Lean Startups | Scoop.it
We noticed that one of the main problems that entrepreneurs had when coming to us to present their ideas was to concisely and clearly present their product. (How to Create the Perfect #Startup Elevator #Pitch?
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Why Bootstrapping Startups Is a Better Choice

Why Bootstrapping Startups Is a Better Choice | Lean Startups | Scoop.it

In the age of startups and micro-enterprises, the first thing you hear about, when it comes to creating a new company, service or digital product is a whole new glossary of words starting ranging from venture capital to angel investors.


Via Robin Good, Wonil Lee Ph.D., Martin (Marty) Smith, Justin Jones
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Martin (Marty) Smith's curator insight, April 20, 2014 8:54 PM

I changed the title here because the longer you can bootstrap your startup the less you give up and the more you get for your hard work.

Brenda Collins's curator insight, May 8, 2014 3:37 PM

If you can boot strap your venture then do so before talking to investors. Gather around you people who have no vested interest in your company except your success and will speak honestly to you. 

OneView Tunis's curator insight, June 15, 2014 4:12 AM

Profitabilité vs. service rendu. Tout se décide dès le début

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Business Model Canvas Optimized for Lean Startup | Lean Canvas

Business Model Canvas Optimized for Lean Startup | Lean Canvas | Lean Startups | Scoop.it
The faster, more effective way to communicate your business model with internal and external stakeholders. Create your FREE Lean Canvas today.

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How to Create an Elevator Pitch That Will Get You Funded

How to Create an Elevator Pitch That Will Get You Funded | Lean Startups | Scoop.it

I was catching up over coffee and a muffin with a student I hadn’t seen for years who’s now CEO of his own struggling startup. As I listened to him present the problems of matching lithium-ion battery packs to EV powertrains and direct drive motors, I realized that he had built a product for a segment of the electric vehicle market that possibly could put his company on the right side of a major industry discontinuity.

But he was explaining it like it was his PhD dissertation defense.

Our product is really complicated
After hearing more details about the features of the product (I think he was heading to the level of Quantum electrodynamics) I asked if he could explain to me why I should care. His response was to describe even more features. When I called for a time-out the reaction was one I hear a lot. “Our product is really complicated I need to tell you all about it so you get it.”

I told him I disagreed and pointed out that anyone can make a complicated idea sound complicated. The art is making it sound simple, compelling and inevitable.

Turning on your Reality Distortion Field
The ability to deliver a persuasive elevator pitch and follow it up with a substantive presentation is the difference between a funded entrepreneur and those having coffee complaining that they’re out of cash. It’s a litmus test of how you will behave in front of customers, employees and investors.

30 seconds
The common wisdom is that you need to be able to describe your product/company in 30-seconds. The 30 second elevator pitch is such a common euphemism that people forget it's not about the time, it’s about the impact and the objective. The goal is not to pack in every technical detail about the product. You don’t even need to mention the product. The objective is to get the listener to stop whatever they had planned to do next and instead say, “Tell me more.”

How do you put together a 30-second pitch?

Envision how the world will be different five years after people started using your product. Tell me. Explain to me why it’s a logical conclusion. Quickly show me that it’s possible. And do this in less than 100 words.

The CEO's reaction over his half-finished muffin was, “An elevator pitch is hype. I’m not a sales guy I’m an engineer.”

The reality is that if you are going to be a founding CEO, investors want to understand that you have a vision big enough to address a major opportunity and an investment. Potential employees need to understand your vision of the future to decide whether, against all other choices, they will join you. Customers need to stop being satisfied with the status quo and queue up for whatever you are going to deliver. Your elevator pitch is a proxy for all of these things.

While my ex-student had been describing the detailed architecture of middleware of electric vehicles I realized what I wanted to understand was how this company was going to change the world.

All he had to say was, “The electric vehicle business is like the automobile business in 1898. We’re on the cusp of a major transformation. If you believe electric vehicles are going to have a significant share of the truck business in 10 years, we are going to be on the right side of the fault zone. The heart of these vehicles will be a powertrain controller and propulsion system. We’ve designed, built and installed them. Every electric truck will have to have a product like ours.”

75 words.

That would have been enough to have me say, “Tell me more.”

Lessons Learned

Complex products need a simple summaryTell me why I should quit my job to join youTell me why I should invest in you rather than the line outside my doorTell me why I should buy from you rather than the existing suppliersDo it in 100 words or less

 

 Get your Free Business Plan Template here: http://bit.ly/1aKy7km



Via Marc Kneepkens
Leanometry's insight:

Steve Blank talks about the importance of being able to present what you are working on clearly and concise. Even if a product is complex what its purpose is should be straightforward. To help with creating the perfect pitch we created Pitchgrub - http://pitchgrub.com

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Marc Kneepkens's curator insight, September 25, 2014 7:56 AM

Delvering a good pitch is essential in funding and sales. Read this article, it'll give you the basics.

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Lecture 2 - How to Start a Startup - YouTube

Sam Altman finishes up "Ideas, Products, Teams and Execution" by covering Team and Execution, in Lecture 2 of How to Start a Startup. See the slides, reading...

Via Arnaud Bonzom
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ShareWalla - Download Resilience.docx

Download Resilience.docx (RT @Mati_Honorato: Checkout the Resilience.docx. Just downloaded it on @ShareWalla : http://t.co/aLudyRNCdl)
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Responsible Leadership In An Unforgiving World

Responsible Leadership In An Unforgiving World | Lean Startups | Scoop.it
Capitalism is returning to a more volatile phase, and managers are going to have to learn to respond to the changing conditions, Harvard Business Professor Joseph L. Badaracco argues in a new book, as first posted in HBS Working Knowledge.
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PitchGrub - GrowthHackers

[Tools] Create the perfect startup elevator pitch. Your audience will eat it up. (PitchGrub http://t.co/fvtUwNDlRr via @GrowthHackers)
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PitchGrub | How To Write The Best Startup Elevator Pitch

PitchGrub provides a startup elevator pitch template to help entrepreneurs write the perfect pitch. (RT @TeachaKidd: Create a #pitch by answering a few questions.
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The philosophy of great customer service | Derek Sivers

The philosophy of great customer service | Derek Sivers | Lean Startups | Scoop.it
Derek Sivers home, blog, projects (The 6 Key Mindsets That Guide Great Customer Service (And Why It's Key to Growing a Business): http://t.co/U1BGchKB5f #customerservice)...
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5 Ways Content Creators Get More Shares Using Sharewalla - The Leanometry Blog

5 Ways Content Creators Get More Shares Using Sharewalla - The Leanometry Blog | Lean Startups | Scoop.it
5 Ways Content Creators Get More Shares Using Sharewalla #contentmarketing http://t.co/tuqMEXhOEp
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How Philosophy Makes You a Better Leader

How Philosophy Makes You a Better Leader | Lean Startups | Scoop.it

The goal of most executive coaching and leadership development is behavior change—help the individual identify and change the behaviors that are getting in the way of, and reinforce the behaviors associated with, effective leadership.  But what about the beliefs and values that drive behavior? 



Via Kenneth Mikkelsen
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Ivon Prefontaine, PhD's curator insight, September 19, 2014 8:17 PM

Several contemporary educational i.e. Gert Biesta writers express concern about a Platonic approach to education and Socratic circles. Aristotle's work is much more compatible focusing on phronesis. Gadamer felt we needed to rethink the role of praxis which was downplayed in Plato's work. It is the blending of them that makes them function well.

 

@ivon_ehd1

Don Cloud's curator insight, September 22, 2014 2:02 PM

So, what is your leadership philosophy? 

 

(if you don't have one, it's time to think about it and make one)

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10. Customer Development and Lean Startups

Chuck Eesley discusses the customer development methodology and the lean startup. In the video, he talks about how the scientific method can be applied to th...
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13 Things You Can Do To Become A Better 1st AD

13 Things You Can Do To Become A Better 1st AD | Lean Startups | Scoop.it

Want to be a kick-ass assistant director? Read these invaluable tips from @StudioBinder.

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Inside the $7 Billion Business of Halloween Costume Shopping- yup you read right $7bill

Inside the $7 Billion Business of Halloween Costume Shopping- yup you read right  $7bill | Lean Startups | Scoop.it
Photo: Getty Love it or hate it, it's full-blown Halloween season in cities across America. Business is booming for companies like Halloween Adventure, Halloween Express, Halloween City, Ricky's and...

Via Bonnie Sandy
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Bonnie Sandy's curator insight, October 30, 2014 9:12 PM

Inside the $7 Billion Business of Halloween Costume Shopping- yup you read right  $7bill

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How 7 Successful Entrepreneurs Find Focus

How 7 Successful Entrepreneurs Find Focus | Lean Startups | Scoop.it
Whether you're managing a company or just your daily life, these successful entrepreneurs have great advice for cutting through the chaos.

Via Blog MNS
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Lecture 1 - How to Start a Startup - YouTube

Sam Altman and Dustin Moskovitz start off the How to Start a Startup Course. Sam's topic is "Ideas, Products, Teams and Execution, Part I" and Dustin's is "W...

Via Arnaud Bonzom
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I prefer Effectuation to Lean Startup (sorta) | by @robfitz | Figuring out early stage startups

I prefer Effectuation to Lean Startup (sorta) | by @robfitz | Figuring out early stage startups | Lean Startups | Scoop.it
I prefer Effectuation to Lean Startup (sorta) | by @robfitz | Figuring out early stage #startups http://t.co/OGQD2uLaNU
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PitchGrub | How To Write The Best Startup Elevator Pitch

PitchGrub | How To Write The Best Startup Elevator Pitch | Lean Startups | Scoop.it
PitchGrub provides a startup elevator pitch template to help entrepreneurs write the perfect pitch.

Via John Dalziel
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John Dalziel's curator insight, September 23, 2014 4:58 AM

Anyone starting a new business should be able to rattle out a quick concise summary of what the business is all about.
This could be for the benefit of investors or anyone simply curious.
PitchGrub helps users compile a pitch by asking them the questions which are the most important to a new business, and the pitch will be compiled from their answers.

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PitchGrub | How To Write The Best Startup Eleva...

PitchGrub | How To Write The Best Startup Eleva... | Lean Startups | Scoop.it
PitchGrub provides a startup elevator pitch template to help entrepreneurs write the perfect pitch.
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ShareWalla - Download Intro to the ME2B Social Agency.pdf

Download Intro to the ME2B Social Agency.pdf

Via Vincenzo Landino
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5 Tools That Will Bootstrap Your Startup To The Next Level | Investment

5 Tools That Will Bootstrap Your Startup To The Next Level | Investment | Lean Startups | Scoop.it
5 Tools That Will Bootstrap Your #Startup To The Next Level | Investment http://t.co/YoHasJw19A #entrepreneurship
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Cool Websites & Tools – Manage Expenses, Elevator Pitch, & Cure Your Phone Addiction

Cool Websites & Tools – Manage Expenses, Elevator Pitch, & Cure Your Phone Addiction | Lean Startups | Scoop.it
Fair Bill Split - stop stressing when you want to split a restaurant bill fairly among several people. The 'Fair Bill Split' application will save the day and save you a lot of time and heavy mental thinking.
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30 Common Local SEO Problems & How To Fix Them

30 Common Local SEO Problems & How To Fix Them | Lean Startups | Scoop.it
In this article, we’ll cover some of the questions local businesses ask us all the time.
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John Maxwell The 5 Levels of Leadership

New York Times Best-Selling Author, Dr. John C. Maxwell teaches the high points of The 5 Levels of Leadership at The Chick-Fil-A Leadercast. For info on atte...
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