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10 causes d'échec du Content Marketing et comment les dépasser

10 causes d'échec du Content Marketing et comment les dépasser | Lean Startup, Brand Content, ... | Scoop.it
Aujourd'hui, le Content Marketing est devenu courant. D'après le Content Marketing Institute, 94% des petites entreprises, 93% des entreprises du secteur BtoB et 77% des entreprises BtoC font du Content Marketing. Le Content Marketing est courant, ce qui ne signifie pas pour autant qu'il soit toujours efficace. Toujours d'après le Content Marketing Institute, environs 60%…
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What To Do When Content Marketing Fails To Improve SEO Performance

What To Do When Content Marketing Fails To Improve SEO Performance | Lean Startup, Brand Content, ... | Scoop.it
You had big dreams for your content marketing initiatives — but unfortunately they've fallen flat. Columnist Derek Edmond shows how to assess why your content marketing isn't positively impacting your SEO.
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Let’s face it: Content marketing is a bit overhyped. According to the Content Marketing Institute (CMI) and MarketingProfs, at least 86% of B2B marketers and 77% of B2C marketers are now engaged in content marketing.

While I completely agree that content marketing is an essential component of a successful search engine optimization (SEO) initiative, it is not the only component required for success.

I believe the vast majority of in-house and agency-related search engine marketers are involved, in some capacity, with their organization’s content marketing initiatives. According to the above-referenced reports, SEO is directly or indirectly related to nearly all facets of content marketing performance metrics for both B2B and B2C marketers.

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7 SEO Tools to Improve Content Marketing

7 SEO Tools to Improve Content Marketing | Lean Startup, Brand Content, ... | Scoop.it

Do you need to power a content marketing campaign? Here are seven key SEO tools to help you do it.


Via Kamal Bennani
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17 Content Marketing Templates, Checklists – Content Calendar Template

17 Content Marketing Templates, Checklists – Content Calendar Template | Lean Startup, Brand Content, ... | Scoop.it

By far, the most popular post we have ever published at the Content Marketing Institute is 10 Must-Have Templates for Content Marketers. Though this post is almost two years old, our readers still seem to clamor for this type of information and advice. 

 

To that end, we wanted to provide a refresher on the most popular templates and checklists shared by the CMI team and our guest contributors. Some of these are “oldies but goodies” that we included in the first list, and others are new. All are intended to simplify some part of the content marketing process — and all can be customized to your particular needs....


Via Jeff Domansky
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The most popular post CMI ever published is "10 Must-Have Templates for Content Marketers." Discover what's new and old favorites on an updated marketing list.

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Jeff Domansky's curator insight, August 2, 2015 1:18 AM

The most popular post CMI ever published is "10 Must-Have Templates for Content Marketers." Discover what's new and old favorites on an updated marketing list.

Mark E. Deschaine, PhD's curator insight, August 2, 2015 6:39 AM

The most popular post CMI ever published is "10 Must-Have Templates for Content Marketers." Discover what's new and old favorites on an updated marketing list.

Digital Media & Science's curator insight, August 2, 2015 2:56 PM

The most popular post CMI ever published is "10 Must-Have Templates for Content Marketers." Discover what's new and old favorites on an updated marketing list.

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Automate Your Google Analytics Reporting

Automate Your Google Analytics Reporting | Lean Startup, Brand Content, ... | Scoop.it
Visit the post for more.
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#programmingformarketer

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Want a Better Pitch? Watch This. — Firm Narrative

Want a Better Pitch? Watch This. - Firm Narrative - Medium
When leaders ask me to help them tell better stories, I always start by sending them this video.
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4 outils pour Hacker votre Croissance

4 outils pour Hacker votre Croissance | Lean Startup, Brand Content, ... | Scoop.it
Au départ le Growth Hacking désignait un ensemble de méthodes non-traditionnelles destinées à provoquer une croissance rapide des startups. Aujourd’hui, le terme a évolué pour se rapprocher d’une s...
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Optimisez votre communication & rentrez dans le monde du Growth Hacking 

Au départ le Growth Hacking désignait un ensemble de méthodes non-traditionnelles destinées à provoquer la croissance rapide des startups. Aujourd’hui, le terme a évolué pour se rapprocher d’une science pratique de la croissance utilisateur, qui n’est plus réservée au domaine de la startup. 

Pour devenir un véritable Growth Hacker, vous ne devez pas répéter systématiquement les actions de vos prédécesseurs, mais faire face à la réalité en analysant l’impact de vos actions et le comportement de vos utilisateurs. 

4 outils pour entrer dans le monde du Growth Hacking et Hacker votre Croissance : 
1. OPTIMIZELY 
2. BITLY 
3. KISSMETRICS 
4. BOUNCEEXCHANGE


#slideshare #growthhacking

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The 6 Step Guide to Getting Free Press for Your Startup

The 6 Step Guide to Getting Free Press for Your Startup | Lean Startup, Brand Content, ... | Scoop.it
To be honest, I wanted to not like the guest post you'll read today. "PR" can be terribly boring. Before I started reading it, I decided that I wasn't going
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Vous n'avez pas de relation presse et vous avez besoin de faire parler de votre #startup ? Noah Kagan, ancien de Facebook et fondateur de AppSumo, vous apprend comment avoir un article en 6 étapes!

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More Than Personas: How to Know What Your Audience Really Wants

More Than Personas: How to Know What Your Audience Really Wants | Lean Startup, Brand Content, ... | Scoop.it
Beyond personas, how can you really understand what your audience wants? Answers from CMW presenters fall into 3 categories – Content Marketing Institute.
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"Don’t make this error Messaging segmented by responsibility and role (personas) reminds me of a behavioral science term, fundamental attribution error. This is a calculation in which humans overestimate the effect of a person’s disposition on their behaviors, good or bad, while underestimating the influence of situational factors. Think about when someone cuts you off on the freeway. You might immediately assume the person did so because he or she is a jerk. But a host of situational factors could be behind the hazardous driving, right? In all likelihood, the situation is dictating the behavior, not the disposition. With persona-based messaging, you’re maintaining that role and responsibility matter more than the pain stemming from the status-quo situation. To truly get decision-makers to rally around the prospect of change, your messaging should take aim at the situational factors that, if left unresolved, threaten a company’s most important business goals." Tim Riesterer
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Top Free Tools To Jumpstart Your Content Creation | B2B Marketing Insider

Top Free Tools To Jumpstart Your Content Creation | B2B Marketing Insider | Lean Startup, Brand Content, ... | Scoop.it
Businesses need to create new content at an unprecedented rate. Seventy percent of B2Bs are creating more content than they did just one year ago, accordin
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A Data-Driven Guide to Creating Viral Content [New Infographic]

A Data-Driven Guide to Creating Viral Content [New Infographic] | Lean Startup, Brand Content, ... | Scoop.it
When a piece of content goes viral, there’s no magic or luck involved. In fact: According to new research, viral posts tend to contain specific elements that push people to share. I cover 21 of these elements in today’s data-driven guide. Check it out: Here’s my take on the data-driven tips from the infographic: 1.... Read more »
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A Data-Driven Guide to Creating Viral Blog Posts [Infographic] #seo #inforgraphic

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Content Marketing Toolbox: 35 of the best tools for creating stellar content

Content Marketing Toolbox: 35 of the best tools for creating stellar content | Lean Startup, Brand Content, ... | Scoop.it

Discover some of the “best of breed” online tools you can use to improve your content marketing.


Via Kamal Bennani
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Seth's Blog: You have no credibility (yet)

Seth's Blog: You have no credibility (yet) | Lean Startup, Brand Content, ... | Scoop.it
You believe you have a great idea, a hit record, a press release worth running, a company worth funding. You know that the customer should use your limited-offer discount code, that the sponsor should run an ad, that the admissions...
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"You can earn trust, just as you can earn attention. Not with everyone, but with the people that you need, the people who need you." Seth Godin

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ROI or RIP: The Lean Content Marketing Handbook for SMBs

ROI or RIP: The Lean Content Marketing Handbook for SMBs | Lean Startup, Brand Content, ... | Scoop.it
Now more than ever, SMBs are in need of lean content marketing strategies. It's for this reason that we've put together this 85+ page ebook.
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What Insane Honesty in marketing looks like | Velocity Partners

What Insane Honesty in marketing looks like | Velocity Partners | Lean Startup, Brand Content, ... | Scoop.it

Six great examples of the power of Insane Honesty in marketing: the art of putting your worst foot forward.

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Six great examples of the power of Insane Honesty in marketing: the art of putting your worst foot forward.

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Lean Finance - Pourquoi utiliser un MVP pour répondre aux paradoxes d…

Au cours d'une levée de fonds se pose le paradoxe suivant : pour réaliser ma phase bêta j'ai besoin de fonds et pour recevoir des fonds j'ai besoin de ma phase…
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La maîtrise de l'innovation : innovez ou périssez!

La maîtrise de l'innovation : innovez ou périssez! | Lean Startup, Brand Content, ... | Scoop.it
Si vous n'innovez pas vous périssez. Si vous innovez mal vous périssez. Vous n'êtes pas convaincu de cette idée? Alors lisez la première partie de cet article. Sinon passez directement à la premièr...
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