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The Psychology of Language: Persuasive words for biz stories

The Psychology of Language: Persuasive words for biz stories | Leading Choices | Scoop.it
What's actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others?

Via Dr. Karen Dietz
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Denyse Drummond-Dunn's curator insight, April 8, 2013 7:09 AM

I agree with most of them, but a few don't resonate. Which do you find most useful? 

Dr. Karen Dietz's comment, April 8, 2013 4:59 PM
For me it's the art of asking questions, removing 'is', and then 'free'!
Dr. Karen Dietz's comment, April 16, 2013 12:38 PM
Thanks Vicki! I'm so glad you found it both powerful and helpful. Hope you are doing well :)
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Five types of leadership storytelling & when to use each

Five types of leadership storytelling & when to use each | Leading Choices | Scoop.it

Just how many types of stories are there, you ask? The answer is, as usual, it depends who you ask. Various storytelling aficionados categorize stories in different ways, and there are no hard and fast rules.

 

These are overviews of each (read the full article for more details and prompts to help you come up with each type of story):

1. Introducing me

2. Conveying values

3. Teaching

4. Jumpstarting action

5. Inspiring

 

Here's the link to the full article: http://www.internal-monologue.com/2012/07/careful-around-campfire-five-types-of.html ;

 

These 5 broad categories and the examples shared in each are really good and will build a good foundation for leadership storytelling. According to Paul Smith in his forthcoming book on leadership storytelling "Lead With A Story" (August 20112), there are actually 21 different categories/applications for leaders to know about and use.

 

But this article brings clarity to the topic and will definitely get you started!

 

Thank you to fellow curator Gimli Goose for this article!


Via Kim Zinke (aka Gimli Goose), Dr. Karen Dietz, David Hain
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