Leading Choices
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Rescooped by ThinDifference from 21st Century Leadership

Once upon a time: The importance of storytelling in leadership

Once upon a time: The importance of storytelling in leadership | Leading Choices | Scoop.it

Stories work for leaders as a successful communication technique for several reasons. Storytelling translates dry and abstract numbers into compelling pictures of a leader’s goals. Stories convey emotion effectively, and emotion united with a strong idea is persuasive. We remember what we feel and our emotions inspire us to take action.


Charts can leave listeners bemused; documents remain unread and dialogue is just too laborious and slow. Although good business cases are developed through the use of numbers, when faced with the task of persuading others to get enthusiastic about a major change, storytelling is the only thing that works.


Stories are memorable: research claims that we are up to 22 times more likely to remember a story than a set of disconnected facts.

Via David Hain, Roy Sheneman, PhD
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Rescooped by ThinDifference from Coaching Leaders

Five types of leadership storytelling & when to use each

Five types of leadership storytelling & when to use each | Leading Choices | Scoop.it

Just how many types of stories are there, you ask? The answer is, as usual, it depends who you ask. Various storytelling aficionados categorize stories in different ways, and there are no hard and fast rules.


These are overviews of each (read the full article for more details and prompts to help you come up with each type of story):

1. Introducing me

2. Conveying values

3. Teaching

4. Jumpstarting action

5. Inspiring


Here's the link to the full article: http://www.internal-monologue.com/2012/07/careful-around-campfire-five-types-of.html ;


These 5 broad categories and the examples shared in each are really good and will build a good foundation for leadership storytelling. According to Paul Smith in his forthcoming book on leadership storytelling "Lead With A Story" (August 20112), there are actually 21 different categories/applications for leaders to know about and use.


But this article brings clarity to the topic and will definitely get you started!


Thank you to fellow curator Gimli Goose for this article!

Via Kim Zinke (aka Gimli Goose), Dr. Karen Dietz, David Hain
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