WHAT’S MINE IS YOURS is about Collaborative Consumption, a new, emerging economy made possible by online social networks and fueled by increasing cost consciousness and environmental necessity. Collaborative Consumption occurs when people participate in organized sharing, bartering, trading, renting, swapping, and collectives to get the same pleasures of ownership with reduced personal cost and burden, and lower environmental impact.
Via Wildcat2030, Annette Schmeling, Dennis T OConnor
This is another great TED Talk. I first heard the phrase 'reputation trail' while watching this video. I've since become intrigued by the concept of collaborative consumption and online trust.