Leadership Research
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Rescooped by Teresa Summerbell from All About Coaching
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What type of goals move people’s hearts *and* minds?

What type of goals move people’s hearts *and* minds? | Leadership Research | Scoop.it

"The mind does well with goals that are “SMART”: Specific, Measurable, Actionable, Relevant and Timely.

The specificity of SMART goals is a great cure for the worst sins of goal setting — ambiguity and irrelevance…”


Via Rui Vasco Silva, Ariana Amorim
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Rescooped by Teresa Summerbell from The MarTech Digest
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Stop Overthinking, Start Executing

Stop Overthinking, Start Executing | Leadership Research | Scoop.it

An article that is brief and to-the-point, and should resonate with all of us...

 

Marketing has evolved and in reality none of us know how our ideas are going to play out in the wild. And this is a good thing, because instead of just doing one or two big things, you can organize your team in a way they can try out a lot of ideas of varying sizes, see what resonates and use data to refine. Fail fast and learn, tomorrow is a new day and you can always deliver value and achieve results if you have your finger on the pulse of your community and industry.

 

Have objectives. Have goals. Measure to conversion. But get people smart enough they innately know the paths to get there and are excited to move fast vs. simply talk about ideas.

 


Via CYDigital
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CYDigital's curator insight, January 6, 2013 3:23 PM

See the article at thefuturebuzz.com.


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Bad at Their Jobs, and Loving It

Bad at Their Jobs, and Loving It | Leadership Research | Scoop.it
The happiest workers at the office just may be the lowest-performing ones, according to a new study.
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Rescooped by Teresa Summerbell from Public Relations & Social Marketing Insight
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Social Media ROI: How To Define a Strategic Plan

Social Media ROI: How To Define a Strategic Plan | Leadership Research | Scoop.it

As marketers are tasked with the challenge of doing less with more, there's an increasing demand to quantify the value of social media. Here's a guide to mapping a social media strategy with meaningful KPI's that align to business objectives for tangible measurement!

 

Quantifying the value of social media can be a daunting task. Unclear objectives and numerous metrics add confusion. It's time to ground your social media initiatives with a strategic plan that makes measurement clear and easy.

 

Start by following the social media strategy funnel. Before diving into tactics, you need to define social media goals that align with business objectives....

 

[Smart tips for social media strategies from Angie Schottmuller - JD]


Via Jeff Domansky
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Your Least Engaged Employees Might Be Your Top Performers

Your Least Engaged Employees Might Be Your Top Performers | Leadership Research | Scoop.it
New research points to a horrifying possibility: your low performers may be the ones who love their jobs the most.
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Reality-Based Leadership: Ditch the Drama, Restore Sanity to the Workplace, and Turn Excuses into Results

Reality-Based Leadership: Ditch the Drama, Restore Sanity to the Workplace, and Turn Excuses into Results | Leadership Research | Scoop.it
Reality-Based Leadership: Ditch the Drama, Restore Sanity to the Workplace, and Turn Excuses into Results (Reality-Based Leadership: Ditch the Drama, Restore Sanity to the Workplace, and Turn Excuses into Results http://t.co/0gigSpac7S)...
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