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Rescooped by Michele Girotto from brands2me
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How to Build a Successful Rich Media Campaign

How to Build a Successful Rich Media Campaign | Advertising Communication | Scoop.it

We have reached a tipping point where many brands know why mobile should be integrated into the communications mix; the question is what is the most effective mobile advertising strategy to deliver campaign objectives?


Via Keith Johnson
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Rescooped by Michele Girotto from Digital Marketing Ramblings
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Facebook Advertising Case Study: How Creative Use of Sponsored Story News Feed Ads Spiked Engagement

Facebook Advertising Case Study: How Creative Use of Sponsored Story News Feed Ads Spiked Engagement | Advertising Communication | Scoop.it
So much can be done to build a page and achieve your digital marketing objectives through the creative use of Facebook advertising.

Via Craig Smith
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Rescooped by Michele Girotto from Digital-News on Scoop.it today
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How Twitter’s Conversion Tracking Will Help Prove Your Social ROI

How Twitter’s Conversion Tracking Will Help Prove Your Social ROI | Advertising Communication | Scoop.it
Twitter has released its long-awaited conversion tracking tool this week, giving marketers with well-run Twitter profiles a better understanding of how advertising on the platform can impact your sales objectives.

Via Thomas Faltin
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Scooped by Michele Girotto
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Social Branding: Tu marca necesita contar una historia

Social Branding: Tu marca necesita contar una historia | Advertising Communication | Scoop.it
Social Branding: las marcas deben contar historias en las redes sociales a través del social media marketing
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Rescooped by Michele Girotto from All Things Social, All Things Content
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New Research Study from Kenshoo Social Finds Organic Posting is Most Popular Social Media Tactic but Paid Advertising is Most Successful

Study evaluates how marketers are using social media advertising and provides key insights regarding most effective objectives and tactics

Via Jil H. Lesko
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Jil H. Lesko's curator insight, May 21, 2013 7:30 AM

Organic posting versus paid advertising: Which delivers results? Social advertisers get what they pay for. 

Rescooped by Michele Girotto from Better know and better use Social Media today (facebook, twitter...)
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Three Ways Twitter’s Promoted Trends Drive Business Outcomes [INFOGRAPHIC] - AllTwitter

Three Ways Twitter’s Promoted Trends Drive Business Outcomes [INFOGRAPHIC] - AllTwitter | Advertising Communication | Scoop.it

Is it worth your money to purchase aPromoted Trend on Twitter?

In other words, does a day of trending on Twitter directly affect your brand objectives?

Twitter’s Advertising Team put together the following infographic that breaks down thebenefits of Promoted Trends into three buckets.


Via Mau
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Rescooped by Michele Girotto from Digital Marketing News
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Twitter Advertising Guide

Twitter Advertising Guide | Advertising Communication | Scoop.it
Twitter offers a great opportunity for brands to join the conversion by serving ads and tweeting content that is interest to users. This guide will introduce you to all the Twitter advertising options to help you reach your marketing objectives.

Via AIA Worldwide
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Rescooped by Michele Girotto from Advertising
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The Psychology And Philosophy Of Branding, Marketing, Needs, And Actions

The Psychology And Philosophy Of Branding, Marketing, Needs, And Actions | Advertising Communication | Scoop.it
What brand marketers can learn from Maslow's Hierarchy of Needs and Aristotle's seven causes of human action.

Via Tony "The Tiger" Spina
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