Leadership: Behavioral Theory, Contingency Theory, Situational Theory
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https://bubbl.us/

https://bubbl.us/ | Leadership: Behavioral Theory, Contingency Theory, Situational Theory | Scoop.it
Brainstorm online with bubbl.us. Easily create colorful mindmaps to print or share with others. Almost no learning curve.
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Diego Saico | Scoop.it

Diego Saico | Scoop.it | Leadership: Behavioral Theory, Contingency Theory, Situational Theory | Scoop.it

Mapa Conceptual Grupo 3: Liderazgo

 

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6 Dos & Don'ts of Content Marketing

6 Dos & Don'ts of Content Marketing | Leadership: Behavioral Theory, Contingency Theory, Situational Theory | Scoop.it

Think having a bold, eye-catching homepage is enough? Think again. Outbrain's CEO shares his best strategies for attracting quality visitors to your site--and keeping them engaged.

 

Hey, your blog looks great! And those videos certainly add the finishing touch. Congratulations!

 

Now what?

 

Is it really enough to create your own content, push it out to your list, and wait for sales to boom?

 

This strategy may bring some measure of success to business owners with lists consisting of hundreds of thousands of contacts, but not for the average entrepreneur. According to Yaron Galai, the CEO of Outbrain, a content-discovery platform that places their clients' articles, mobile, and video content on high-profile publisher sites, you need to get creative about how you market your content.

 

So, ask yourself: What's your most outstanding digital content? Does your content marketing plan to ensure that it's actually found and appreciated by the right people?

 

"Whether it's through the social Web, sponsored placement on a publisher site, or via others channels, readers are not searching for your content," Galai says. "It's vital to provide them with the opportunity to essentially 'happen upon it.'"

 

Of course, to qualify as recommended reading you'll want to produce the most brilliant content possible and, regardless of earned media, many brands and businesses are doing just that.

 

Here are Galai's tips to ensure that your efforts produce quality pieces of content--not just thinly veiled marketing pushes that your readers can see right through--and always fail to produce results.

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Fall Social Media/Marketing Interns with Price Benowitz on internships.com

Fall Social Media/Marketing Interns with Price Benowitz on internships.com | Leadership: Behavioral Theory, Contingency Theory, Situational Theory | Scoop.it
#SocialMedia #Job in #Washington , DC: Fall Social Media/Marketing Interns at Price Benowitz http://t.co/06d9Y1ZH #Jobs...
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East Coast Grinds To A Halt As Superstorm Nears

East Coast Grinds To A Halt As Superstorm Nears | Leadership: Behavioral Theory, Contingency Theory, Situational Theory | Scoop.it
ATLANTIC CITY, N.J. — A furious Hurricane Sandy made the westward lurch that forecasters feared and took dead aim at New Jersey and Delaware on Monday, washing away part of the Atlantic City boardwalk, putting the presidential campaign on hold and...
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Leadership Grows in the Everyday | Strategic Monk.com

Leadership Grows in the Everyday | Strategic Monk.com | Leadership: Behavioral Theory, Contingency Theory, Situational Theory | Scoop.it
Leadership Grows in the Everyday by @LeadershipMonk | http://t.co/3kYghJ0P...
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21 Social Media Marketing Tips (Infographic)

21 Social Media Marketing Tips (Infographic) | Leadership: Behavioral Theory, Contingency Theory, Situational Theory | Scoop.it

Today, businesses define social media marketing in many different ways. Some businesses see it as an extension of offline and online advertising. Others use social media as a way to interact with current customers. But no matter how your business uses social media, there is one thing you should remember: social media is a place to be social.

 

If your business has a presence on social media, but is not actively communicating with consumers, you could be missing out on reaching potential customers and boosting customer loyalty with those who already follow you on social media. This infographic illustrates 21 social media marketing tips your business should remember in order to get the most out of your social media efforts, and give the most to your fans and followers.

 

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Ravneel Chandra's comment, April 5, 2013 11:02 PM
It is no surprise that social media has become a big way for marketers to engage and communicate with consumers. It has made interaction easier but very difficult at the same time which is explained in the article 21 social media marketing tips. The most important thing for businesses is that social media is there to be social so companies will be more likely to create engagement/responses and loyalty is treating customers like friends and having fun rather than business business business.
Cazna's curator insight, August 20, 2013 1:39 AM

I really like this, I think they are great steps for businesses to keep in mind when joining social media. People enjoy when companies actually listen to them, and reply to their queries asap. I dont think there is any point of a business being on a social media site if they are not going to interact with their consumers, or potential consumers.

Rachel Wood's comment, August 21, 2013 11:52 PM
I agree that businesses must embrace social media and being a part of it, this means they should interact with the consumers
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10 Lessons About Enterprise SEO

10 Lessons About Enterprise SEO | Leadership: Behavioral Theory, Contingency Theory, Situational Theory | Scoop.it
From giving SEO recommendations proper prioritization, to integrating social with SEO, and to developing a strong training and communication structure, these lessons will give you tangible ideas on how to improve your own enterprise SEO campaign.

 

SUMMARY: Sharing and prioritizing search engine optimization results with IT and solving content management system problems are two of the 10 tips for improving enterprise SEO presented in this article. Integrating social media with properly researched keywords will improve rankings, and patiently developing and marketing-relevant content will help you move beyond the low-hanging fruit to the more difficult and rewarding link acquisitions, Ray Comstock writes.

 

READ ARTICLE 

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Photo by annonshay915 • Instagram

Photo by annonshay915 • Instagram | Leadership: Behavioral Theory, Contingency Theory, Situational Theory | Scoop.it
annonshay915's photo on Instagram (I accept the Leadership Challenge!
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La jungla de definiciones del liderazgo. Qué difícil es ser líder.

La jungla de definiciones del liderazgo. Qué difícil es ser líder. | Leadership: Behavioral Theory, Contingency Theory, Situational Theory | Scoop.it
Pero qué dificil es esto de liderar... El sagrado grial del liderazgo. Por Roberto Luna-Arocas. Talento y Coaching.

Via Rene Mendoza Hernandez, Magdalena Ramirez
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