Lead Nurturing
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How to Repurpose Your Content to Maximize Leads

How to Repurpose Your Content to Maximize Leads | Lead Nurturing | Scoop.it
So you spent a lot of resources creating a landing page and writing a killer piece of content for lead generation purposes, but are you getting the most mileage out of it? Whether it’s a whitepaper, an eBook, or a webinar, there are dozens of ways to take that content piece and repurpose it for maximum effectiveness.

You already invested the time to create the cornerstone piece, so the repurposing process is the easy part. Here are some ways to …
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Generate Leads Through Email Marketing: 4 Things to Consider

Generate Leads Through Email Marketing: 4 Things to Consider | Lead Nurturing | Scoop.it
Email marketing is a great way to keep in contact with potential and existing customers, keeping them updated with the latest content, products, and industry news. However, without a strong list of leads, it can be difficult to build loyalty and credibility among your customer base online. In order to build your list and generate leads, it’s important to keep the following tips in mind when using email marketing as a technique.
 

Respect your subscribers – It’s important to …
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How to Use Lead Scoring to Rank Sales Prospects

Learn the basics of lead scoring and how it can help you at LeadGeneration.com. Want more information on lead generation? Contact WebiMax today at 888-761-0234.
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How to Start Using Facebook for Generating Leads

How to Start Using Facebook for Generating Leads | Lead Nurturing | Scoop.it
If you aren’t using Facebook as a tool for growing your client base then you’re missing an opportunity to turn prospects into customers. There are several ways businesses can use social media to generate leads, but today let’s focus specifically on Facebook. Here are the top three ways to use Facebook’s advertising platform as a leads generator.

Add a tab. Creating a “contact us” form on your Facebook Business Page, for example, is one way to turn visits …
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The Basis of Lead Nurturing and Drip Marketing

Learn the basics of drip marketing and lead nurturing and how it relates to lead generation. Get to know more about LeadGeneration.com's services today.
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Leveraging Microsites to Your Advantage

Leveraging Microsites to Your Advantage | Lead Nurturing | Scoop.it
As the depth and size of the Internet has grown, so too has the savvy by which potential customers search for the specific services they require. Years ago, people would go to Google and type in a very generic term such as “mortgages” and Google would return their search results. As time has passed, consumers demand more of their search results and type in more specific keyword phrases such as “Lowest Mortgage Rates in NJ”. This more specific search enables …
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The New Era of Business Leads: Social Media Marketing

The New Era of Business Leads: Social Media Marketing | Lead Nurturing | Scoop.it
Think for a moment how you come by most of your information on a daily basis; whether it is a news story, an article, a discovery or information regarding family and friends, it is safe to say that one often hears about it through some sort of online medium.  Social media has really changed the way our world operates, and will continue to do so for some time.  Various online sources such as a company’s Facebook page, LinkedIn page and …
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How to Use Interlinking in Body Copy to Generate Leads and Better Rankings

How to Use Interlinking in Body Copy to Generate Leads and Better Rankings | Lead Nurturing | Scoop.it
Before we begin, I’d like to give a definition of interlinking.
In general, interlinking is the act of connecting pages of the same website together using hyperlinks.
Hyperlinks can be found in many areas of a website – the breadcrumb area, footer, navigation bar, etc. – but, for the purpose of this article, we’ll be talking about hyperlinks in areas of the page where unique content is located. In other words, we’ll be talking about hyperlinks in the body text …
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