Le transmédia
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Millenium : plus qu'un film un univers transmedia !

Millenium : plus qu'un film un univers transmedia ! | Le transmédia | Scoop.it

L'essor du transmédia et du rôle d'internet dans la construction de la réputation d'un film: l'exemple de Millenium


Via Amaury Gorgeu
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STAR WARS™: The Old Republic™ - Times Square Freeze Mob

Comment Lucasfilm réalise un vaste happening pour promouvoir sa saga?


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Trans-Media 2012 | HASTAC

Trans-Media 2012 | HASTAC | Le transmédia | Scoop.it
TRANS-MEDIA 2012 conference aims to promote and present the development and application of digital visualisation and technologies in media, games, apps, assets and marketing research. Digital and social media are ...
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Marketing is the next big money sector in technology — Tech News ...

Marketing is the next big money sector in technology — Tech News ... | Le transmédia | Scoop.it
Businesses can now leverage big data for the benefit of driving marketing insights.
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Things They Don't Teach You In Business School: Why Transmedia Is The Next Social Media

Things They Don't Teach You In Business School: Why Transmedia Is The Next Social Media | Le transmédia | Scoop.it
RT @OlivierMissir: "Why #Transmedia Is The Next Social Media" http://t.co/7GBN499c transmedia #socialmedia...
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Street Marketing : La Rue est un média comme les autres

Street Marketing : La Rue est un média comme les autres | Le transmédia | Scoop.it

La rue, au-delà de la simple campagne d'affichage, est un moyen de promouvoir un film ou une émission de manière ludique et marquante: les happenings Star Wars ou Les Guignols de l'info le montrent et ont pris la suite de l'industrie musicale.


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STAR WARS™: The Old Republic™ - Times Square Freeze Mob

Comment Lucasfilm réalise un vaste happening pour promouvoir sa saga?


Via Amaury Gorgeu
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4 Tips for Creating a Consistent Transmedia Content Strategy ...

4 Tips for Creating a Consistent Transmedia Content Strategy ... | Le transmédia | Scoop.it
At the office, at home, and on the go, consumers are digesting and interacting with content on multiple platforms in increasing numbers. As marketers and.
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How ‘Hunger Games’ Built Up Must-See Fever

How ‘Hunger Games’ Built Up Must-See Fever | Le transmédia | Scoop.it
A small crew with a tiny marketing budget made gradual use of social media to build interest in a movie with tricky subject matter.
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