Le Tech de Gilles
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Rescooped by Gilles Fontaine from iPads in Education Daily
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Excellent Printing Apps for your iPad

Excellent Printing Apps for your iPad | Le Tech de Gilles | Scoop.it
iPad 's ecosystem is built in such a secure and strong way that it makes it hard for developers to enrich it with apps particularly productivity ones.

Via Jon Samuelson
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Rescooped by Gilles Fontaine from SEO and Social Media Marketing
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How To Optimize Your Twitter For SEO

How To Optimize Your Twitter For SEO | Le Tech de Gilles | Scoop.it

From The Article: "There is no doubt that Twitter can be a very useful tool in effective social media marketing and expanding the reach of your company, but Twitter is often under utilized for search engine optimization (SEO) efforts and natural link building strategies.

 

Twitter can be a very powerful social tool and SEO tool because search engines crawl Twitter for links, which is factored into search engine rankings, while reaching a vast audience of followers to increase your presence on the web".

 

Full Article Here: http://www.internetmarketinginc.com/blog/how-to-optimize-your-twitter-for-seo/

 


Via Antonino Militello
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Rescooped by Gilles Fontaine from SEO and Social Media Marketing
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Social Signals – The Modern Model of Off-Page Optimization

Social Signals – The Modern Model of Off-Page Optimization | Le Tech de Gilles | Scoop.it

"Social signals are one of the most notable addition to Google’s search ranking factors this year, as it is a strong indication of user activity or behavior on pages all across the web.

 

These signals are basically retrieved from popular social networks such as Facebook, Twitter and perhaps soon via Google +1, determining pages that receive a lot of attention and social popularity in order to be returned as results to relevant search queries.

 

The main principle of Google and Bing in using these signals is to locate fresh, relevant and significant materials over the web (news, resource, etc) through viral sharing and natural prominence".

 

However, these search engines do have factors to consider in measuring the durability of the content, for them to truly return quality sites on their end such as:

 

1) Quantity of social mentions on Twitter and/or Facebook.

 

2) Quality of social mentions measured through the social authority of the Twitter account.

 

3) Domain authority and Trustrank of the site hosting the content

 

 Full Article Here: http://kaiserthesage.com/social-signals/


Via Antonino Militello
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