Franchi, Urbino: Project Hunter | Le Marche another Italy |

In 2011 Franchi has launched its radically renewed image. A new, modern and simple logo that can be easily remembered and that is more attractive for young hunters.
A new tagline: "Franchi feels right", which firmly reminds the Company’s audience that at the core of each Franchi project there’s always the hunter. It is the hunter, in fact, who will sense excitement and unique emotions in carrying out his favourite activity and will become an integral part of a natural environment to be experienced with always growing passion.