Le futur du E-Commerce
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Le futur du E-Commerce
Mobile, Local, Social, Personnalisé...
Curated by Benjamin Taini
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37% des emails consultés depuis un mobile ou une tablette

37% des emails consultés depuis un mobile ou une tablette | Le futur du E-Commerce | Scoop.it
D'après une nouvelle étude de Return Path, près de 4 emails sur 10 sont désormais consultés depuis un mobile. Nomade, l'internaute moderne consulte ses ema
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#GooglePlus #Communities Another Opportunity for #Ecommerce

#GooglePlus #Communities Another Opportunity for #Ecommerce | Le futur du E-Commerce | Scoop.it

Google's challenger in the social media space, Google Plus, isn't the powerhouse that Facebook or rapidly rising Pinterest are yet. Google very much wants to change that situation, as they understand the more of their services people use, the better chance to retain those customers and profit from them.

Google recently announced some changes to Google Plus. They added two new features, Communities and Photos. For Photos, Google debuted the Snapseed app to Google Play and Apple's App Store. The free app provides tools for photo editing on mobile phones, which have gained increasingly better built-in cameras...


Via Nebojsa Stojanovic
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#mCommerce: IAB study reveals 80% of #smartphone owners #shop on their device

#mCommerce: IAB study reveals 80% of #smartphone owners #shop on their device | Le futur du E-Commerce | Scoop.it
As we round off the long weekend of deals with Cyber Monday, we have officially started the holiday season which can account for 20-40% of retailer's annual sales.

 

This year, the NRF has estimated an increase of 4.1% of holiday sales to the tune of $586.1 billion with projections of $2 billion in online sales today in the US and Europe alone.

But retailers can't forget the importance of mobile. 16% of consumers are estimated to shop on their mobiles over the holiday season, up from 13% in 2011. As mobile becomes even more of a keystone in holiday campaigns and shopping, it's import to understand how consumers are using their devices.

The IAB in partnership with Prosper Mobile Insights released its second annual Mobile Shoppers study to show where mobile shopping hotspots are around the US as well as how consumers are influenced by apps and digital coupons.

 

In the handy infographic below, it shows the top three cities for mobile shopping are Houston, Seattle and San Francisco. other interesting facts include...


Via Nebojsa Stojanovic
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Holiday #Shopping Goes Digital: the importance of #brickandmortar and #digitalmarketing for #retailers

Holiday #Shopping Goes Digital: the importance of #brickandmortar and #digitalmarketing  for #retailers | Le futur du E-Commerce | Scoop.it
Online shopping will break more records in 2012. E-commerce is quickly catching up to brick-and-mortar shopping and the importance of digital marketing has never been more important for retailers.

The infographic below shows online shopping predictions for Black Friday and Cyber Monday...


Via Nebojsa Stojanovic
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Créer et gérer les contenus personnalisés dans WordPress avec ...

Créer et gérer les contenus personnalisés dans WordPress avec ... | Le futur du E-Commerce | Scoop.it
Dans ce tutoriel, nous verrons comment utiliser le plug-in Custom Post Type UI pour créer de nouveau contenus personnalisés dans votre site WordPress.

Via Patrick Van Hoof
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#eCommerce #GoogleShopping: 5 Optimization Tips

#eCommerce #GoogleShopping: 5 Optimization Tips | Le futur du E-Commerce | Scoop.it

With the Google Shopping transition completed on October 17, all of Google’s organic, free product listings — those that showed a product thumbnail and price in search results — disappeared. If you want your product listings to appear in Google, you now have to buy Product Listing Ads through AdWords.

 

As discussed in “Google’s Product Listing Ads: Cheaper, More Profitable," my August article, I consider PLAs — i.e., Product Listing Ads — essential for any merchant who advertises through AdWords. The good news for you, however, is that far too few merchants are taking my advice.

 

Recently my firm inherited the AdWords campaign of a merchant that was able to generate 1 cent PLA clicks. A dollar bought the merchant 100 clicks and $664 in revenue. By increasing the PLA bid to 5 cents, its budget increased to just $28, and its revenue skyrocketed 1100 percent, to $7,503...


Via Nebojsa Stojanovic
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#scommerce #ecommerce: Like, Tweet Or Link, Social Commerce Is On The Rise

#scommerce #ecommerce: Like, Tweet Or Link, Social Commerce Is On The Rise | Le futur du E-Commerce | Scoop.it

Social media continues to grow in popularity, and its commercial potential is obvious. But with the actual value of a click or share in doubt, how does one quantify just how big of a payments impact social commerce can make?

 

That’s what Eventbrite aims to answer in its latest report, titled: “Social Commerce: A Look At The Global Numbers.

Eventbrite’s second major study (the first came in 2010) invents some interesting metrics to measure sharing value, and looks into how Facebook, Twitter and LinkedIn differ in the social commerce sphere. We take a look at those metrics, plus some international tendencies and an infographic, in this PYMNTS Data Point...

 

 


Via Nebojsa Stojanovic
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Laetitia Chatelain's curator insight, April 30, 2013 11:40 PM

Quantifying the commercial impact of social commerce

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5 Common #Ecommerce Website Mistakes

5 Common #Ecommerce Website Mistakes | Le futur du E-Commerce | Scoop.it
The eCommerce website owners look to cut down mistakes to sail ahead smoothly in the competitive race. There are some things that can drive away the people visiting your website.

 

If your website crashes on frequent basis then you can not get many customers. If the website takes much time to load then the visitors would switch over to some other fast website having better efficiency. If the web hosting company you choose is inefficient then it would hinder your online business in a great way...


Via Nebojsa Stojanovic
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Les couleurs du e-commerce

Les couleurs du e-commerce | Le futur du E-Commerce | Scoop.it
The color scheme you use for your online store can speak volumes about your products and you as a company.
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Wordpress : 8 Thèmes pour créer votre site de petites annonces ...

Wordpress : 8 Thèmes pour créer votre site de petites annonces ... | Le futur du E-Commerce | Scoop.it
Découvrez une sélection de 8 templates wordpress qui vous permettront de créer un site de petites annonces immobilières facilement.

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Top 10 Social Media Campaigns of 2012

Top 10 Social Media Campaigns of 2012 | Le futur du E-Commerce | Scoop.it
There have been so many great Social Media campaigns in 2012 that it has been near impossible to choose just ten for this list. However, I have chosen the
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A Berlin, le m-commerce d’eBay s’expose en boutique

A Berlin, le m-commerce d’eBay s’expose en boutique | Le futur du E-Commerce | Scoop.it
A Berlin, le m-commerce d’eBay s’expose en boutique
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3 erreurs en rédaction web à éviter

3 erreurs en rédaction web à éviter | Le futur du E-Commerce | Scoop.it

Prendre un rédacteur et ajouter « web » derrière sans le former. Cela peut paraître logique, et pourtant il existe encore des rédacteurs qui se disent rédacteurs web pour la simple raison qu’ils savent bien écrire et qu’ils ont une jolie plume. Certes, ce sont des compétences d’une grande valeur, néanmoins cela n’est pas suffisant pour le web.


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Ecrire pour le web: « C’est la structure, imbécile! »

Ecrire pour le web: « C’est la structure, imbécile! » | Le futur du E-Commerce | Scoop.it

Comment faut-il écrire pour le web ? Souvent l’enseignement se résume à des techniques d’écriture et d’édition, et à l’usage que l’on peut faire des différents médias: texte, son, vidéo, infographie, etc.


Via Patrick Van Hoof
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coup d'oeil's comment, December 10, 2012 3:55 AM
Merci pour le partage.
Patrick Van Hoof's comment, December 10, 2012 7:25 AM
Avec plaisir :)
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Looking for #mobile – Why #SoLoMo is hard for #marketeers!?

Looking for #mobile – Why #SoLoMo is hard for #marketeers!? | Le futur du E-Commerce | Scoop.it

STIMA (Stimulating Marketing) organized an evening seminar on mobile…where we are? And what’s next! Again this type of events shows us how mobile still isn’t working in Belgium and why marketeers keep juicing their traditional marketing approach with social, local and mobile ingredients. 2013 is going to be the year of mobile! But 2010, 2011 and 2012 were and are also the year of mobile….so what’s wrong and why is always next year the ‘new’ year of mobile? It’s all about culture, tradition and “brass balls”! I have written about this a couple of times but marketeers need to rethink strategy, need to rethink campaigns, need to rethink their model...


Via Nebojsa Stojanovic
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#Facebook & #Marketing: A Place To Connect [#INFOGRAPHIC]

#Facebook & #Marketing: A Place To Connect [#INFOGRAPHIC] | Le futur du E-Commerce | Scoop.it

Lately we’ve been posting about ways to use social media to grow your business and connect with customers. Check out this infographic we made with some great Facebook stats and let us know how you use Facebook to grow your business!..


Via Nebojsa Stojanovic
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8 Key #Ecommerce Marketing Tactics

8 Key #Ecommerce Marketing Tactics | Le futur du E-Commerce | Scoop.it

Ecommerce merchants have many options for acquiring site traffic, building customer relationships, and ultimately improving sales and profitability.

Enumerating all of the marketing tactics available and creating an ecommerce marketing playbook of sorts may encourage new campaigns and help ensure that retailers are not in a marketing rut...


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Payer ses achats avec le doigt, c'est désormais possible

Payer ses achats avec le doigt, c'est désormais possible | Le futur du E-Commerce | Scoop.it
Un terminal de paiement automatique présenté à la société Natural Security près de Lille, le 18 octobre 2012Des clients peuvent payer depuis quelques jours leurs achats dans des enseignes de Villeneuve d'Ascq (Nord) en passant le doigt sur un détecteur...
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E-Commerce & conversions

E-Commerce & conversions | Le futur du E-Commerce | Scoop.it
Creating website conversion strategies to improve ROI Over the last four years we have completed research with thousands of digital marketers in collabora. Marketing topic(s):Conversion optimisation strategy.
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Amazing mind reader reveals his 'gift'

Dave is an extremely gifted clairvoyant who finds out specific financial information. This video reveals the magic behind the magic, making people aware of the fact that their entire life can be found online.

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