Layers - Business Model Design and Innovation
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Tweet from @soyjonato

Tweet from @soyjonato | Layers - Business Model Design and Innovation | Scoop.it
Que forma tan genial de contar el Business Canvas Model, con los REYES MAGOS!!! #DesayunoRAS pic.twitter.com/Bev03L0oCQ
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Capture Your Business Model in 20 Minutes - Lean Canvas

If you are spending more than 20 minutes on your initial business model canvas, you are doing it wrong. This video will show you how to capture your core bus...
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Health Model Innovation, Learnings on Intermediaries for the Business Model...

Health Model Innovation, Learnings on Intermediaries for the Business Model... | Layers - Business Model Design and Innovation | Scoop.it
Learnings on Intermediaries for the Business Model Canvas for Healthcare (modelH)
“We have put a delay on closing out our project sprint on on Intermediaries.
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Canvanizer - Interactive Business Model Canvas

Canvanizer - Interactive Business Model Canvas | Layers - Business Model Design and Innovation | Scoop.it
Create your visual business model or SWOT model with Canvanizer, business brainstorming blackboard, modelling tools

Via Kenneth Mikkelsen
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The Understated Back-End of the Business Model ...

The Understated Back-End of the Business Model ... | Layers - Business Model Design and Innovation | Scoop.it
So we all know a standard company balance sheet has three parts: assets, liabilities and ownership equity. The accounting equation states assets and liabilities are known as equity or net worth and...
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Business Model Generation - Part1: Canvas

Business Model Generation - Part1: Canvas Presentation of key concept of Business Model Generation Canvas presented in the www.businessmodelgeneration.com/book.
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Tools: Business Model Canvas, 6 Steps Approach to Business Model Innovation

Tools: Business Model Canvas, 6 Steps Approach to Business Model Innovation | Layers - Business Model Design and Innovation | Scoop.it
We all love tools since they are great to structure good ideas and make them better. But beaware also about the fallacies of tools. In my firm, we use a proverb to express this: A fool with a tool is still a fool.
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An Agile Product-Development Framework That Complements Your Business Model Canvas: The Product Canvas

An Agile Product-Development Framework That Complements Your Business Model Canvas: The Product Canvas | Layers - Business Model Design and Innovation | Scoop.it


Robin Good: The Product Canvas is a web-based visual framework that allows an agile product manager or micro-entrepreneur to sketch out the key traits, constraints, stories and characteristics of a new digital product and to refine it and model it as it evolves.

 

The Product Canvas strongly leverages the concept of "personas" to help capturing the desired user experience including the user interaction and the user interface design.

 

From RomanPichler.com: "The Product Canvas brings together the key pieces of information necessary to create a new product: the users and customers with their needs, the product’s functionality and design, and the user interaction. It’s intended to be a collaborative tool that helps you state your ideas and assumptions, test them, and integrate the insights you gain."

 

"The Product Canvas describes the target group and the product features, but not the business model including the revenue sources and the cost structure. While I have intentionally kept the canvas focussed, I have designed it to be compatible with the Alexander Osterwalder’s and Yves Pigneur’s Business Model Canvas."

 

"...There is a small overlap between the two canvases, as both consider the market and the value proposition."

 

But this does not have to be an issue as you can use the Business Model Canvas to capture the market and value proposition at a high-level, and the details for one specific product on the Product Canvas."

 

Test a web-based version: http://bmfiddle.com/f/#/

(how to use it: http://bmfiddle.com/tour.html)

 

Read more about it: http://www.romanpichler.com/blog/agile-product-innovation/the-product-canvas/

 

 

 


Via Robin Good
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Innovation Excellence | Embrace Self-Disruption Using the Business Model Canvas

Innovation Excellence | Embrace Self-Disruption Using the Business Model Canvas | Layers - Business Model Design and Innovation | Scoop.it

Your business is unsustainable in its present form. It doesn’t matter what you make, or sell, or offer. If you continue to embrace “business as usual,” you are doomed.

 

That was the bottom-line message offered by Alexander Osterwalder, co-author of Business Model Generator, in his Day Two keynote at the Front End of Innovation conference in Boston this week. As I learned in my days at Forrester Research, whether you are writing a research report or giving a speech, there’s nothing like starting off with a little fear, uncertainty and doubt (FUD) to get people’s attention.

 

Osterwalder introduced the crowd to his Business Model Canvas (BMC), which is a tool that allows people to make existing or new business models tangible so they can be discussed. There are 9 components to the BMC: Customer Segments, Customer Relationships, Channels, Value Propositions, Key Activities, Key Resources, Key Partners, Cost Structure, and Revenue Streams....


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Jeff Domansky's curator insight, May 10, 2013 3:28 PM

For marketing strategists and those who like to explore social business this is an interesting post. His Business Model Canvas we'll get you thinking about your business in very different ways.

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The Business Model Canvas Part 3 | Vespyr Sports

The Business Model Canvas Part 3 | Vespyr Sports | Layers - Business Model Design and Innovation | Scoop.it
Glad you guys came back to learn more about the business model canvas strategy and how it can help your startup. If you missed out, please read Part 1 and Part 2 before continuing with this article. So anyways where were ...
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Survey report identifies "inbound" Open Innovation as the most common practice; "crowdsourcing" among least important

Survey report identifies "inbound" Open Innovation as the most common practice; "crowdsourcing" among least important | Layers - Business Model Design and Innovation | Scoop.it
A recent survey report, "Managing OI in Large Firms" by UC-Berkeley and the Fraunhofer Institute, published in May 2013, sought to clarify facts and dispel any flawed myths surrounding the use of O...
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Tools for Business Model Generation

(January 25, 2012) Entrepreneur and business model innovator Alexander Osterwalder discusses dynamic, yet simple-to-use tools for visualizing, challenging, a...
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Why Lean Canvas vs Business Model Canvas

Why Lean Canvas vs Business Model Canvas | Layers - Business Model Design and Innovation | Scoop.it
RT @xwarzee: Why Lean Canvas vs Business Model Canvas #LeanCanvas http://t.co/1DmaZxWanv
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A Better Way to Think About Your Business Model

A Better Way to Think About Your Business Model | Layers - Business Model Design and Innovation | Scoop.it
How Nespresso used a simple business model canvas to change face of the coffee industry.

Via Marylene Delbourg-Delphis
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Peter (PJ) Fulcher-Meredith's curator insight, May 6, 2013 5:31 PM

Why can't business always look for the simple way of expressing what are usually complex concepts. As I thinki Albert Einstein once said, "make things simple but not simpler." These charts become talking sticks, home bases around which the complex and necessary conversations take place. These charts provide the focus and the context.  What a beautiful thing!

Raquel Oliveira's curator insight, May 7, 2013 5:42 PM

Canvas é muito prático mesmo ! Business Model YOU está aqui na fila de leituras.

ppmartin's curator insight, May 10, 2013 10:43 AM

Clever

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The Business Model Canvas Part 2

The Business Model Canvas Part 2 | Layers - Business Model Design and Innovation | Scoop.it
When creating your business model canvas, it is best to keep in mind that it will take several iterations to make it great. This provides a great example of what a finished business model canvas sh...
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Achieve Product-Market Fit with our Brand-New Value Proposition ...

Achieve Product-Market Fit with our Brand-New Value Proposition ... | Layers - Business Model Design and Innovation | Scoop.it
So I came up with the Value Proposition Designer Canvas together with Yves Pigneur and Alan Smith. The Value Proposition Designer Canvas is like a plug-in tool to the Business Model Canvas. It helps you design, test, and ...
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A Better Way to Think About Your Business Model - Alexander ...

A Better Way to Think About Your Business Model - Alexander ... | Layers - Business Model Design and Innovation | Scoop.it
The business model canvas — as opposed to the traditional, intricate business plan — helps organizations conduct structured, tangible, and strategic conversations around new businesses or existing ones.
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The Platform Design Canvas: a tool for Business Design | Meedabyte

The Platform Design Canvas: a tool for Business Design | Meedabyte | Layers - Business Model Design and Innovation | Scoop.it
The Platform Design Canvas is a fork of the Business Model Canvas which aims to facilitate the design of business, but also products or organizations, looking at them as platforms for value creation. It's nothing more (or less) ...

Via Andrew Karpie
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10 Ways to Know Your B2B Buyers Deeply Using the Buyer Persona Canvas

10 Ways to Know Your B2B Buyers Deeply Using the Buyer Persona Canvas | Layers - Business Model Design and Innovation | Scoop.it


Getting in alignment with buyers today is no easy feat. Every time there is a quarterly review, a pipeline review, and just any kind of review – there is the lingering wish to know more about your buyers.

Insight into buyers is harder to come by. The business world has been flipped upside down when it comes to the buyer-seller relationship. I believe it is a good thing. It is good for business, good for sellers, and good for buyers. What we all are striving for is the common good of getting to know each other more deeply.

In my article, What is a Buyer Persona? Why the Original Definition Still Matters to B2B, I covered the foundations of buyer persona development. To know today’s B2B buyers more deeply involves the use of qualitative contextual inquiry. Which has served the fields of social science, qualitative research, and journalism very well. It can serve B2B Marketing and Sales very well also.

Strategic Management

Buyer persona development is an exercise in formulating customer and buyer strategies. To formulate strategies requires informed knowledge about your customers and buyers. One way to characterize buyer persona development is to call it a strategic modeling initiative. An initiative every level of management should go through to make informed decisions. One piece of advice I can give after being at this for a dozen years – do not skip strategy and jump to tactics. You are going to miss out on plenty about your buyers.

Strategic Modeling Tool: The Buyer Persona Canvas™

I am introducing a strategic modeling tool designed for buyer persona development: the Buyer Persona Canvas™. (I drew inspiration for the canvas from Alex Osterwalder’s, founder of Business Model Generation, wonderful creation of the Business Model Canvas commonly used in start-ups.) It is designed to serve as a strategic guide for understanding your buyers more deeply. The model highlights ten (10) areas where we need in-depth knowledge about buyers to make informed strategy decisions.

 

The Big Ten

The ten areas identified for in-depth knowledge are in synch with the points made in the above-mentioned article. We want to know the: who, what, how, where, when, and why of our buyers. Enabling us to fully understand as well as share the story of our buyers. Let us take a brief look at each element of the Buyer Persona Canvas™:

1. Buyer Persona

The focus here is on understanding the archetype of our buyers. This is tougher than it looks. Especially when going into new markets or launching new products.

2. Goals

Goals are a cornerstone principle in persona research and development. A buyer persona attempts to understand goal-directed buying behavior. Goals are very powerful. They are a motivating force, which shape behavior. Today we are seeing business and personal goals mingle in ways you cannot distinguish easily anymore.

3. Initiatives

Every industry will display patterns of initiatives and strategies. The purpose here is to gain an archetypal representation of the key initiatives relevant to your buyers and industry. This is factual business intelligence your sales teams needs. They are going to need to talk about them.

4. Buying Team

Influencers, stakeholders, approvers, and etc. can each work independently or in unison. There are patterns, which form for certain industries. Knowing the role your buyer persona plays in the scheme of processes and policies related to buying is critical. Knowing the full story of how people and team members interact in the buying process is just as critical.

5. Buying Process

As in initiatives, we seek an archetypal representation, through mapping, of the buying processes. Modeling the buying cycle and the buyer’s journey end-to-end is important for it gives you the map you need to create the experience buyers seek.

6. Timing

Certain types of buyers as well as industries display specific patterns of timing. Gaining insight into this aspect of buying can lead to powerful content as well as sales interaction at the right time. If nurturing is to succeed, then this intelligence is important.

7. Buyer Thinking

This area can often use 3rd party qualitative research help. Understanding how buyers form what we call mental models, a collective merging of attitudes and perceptions, takes some work. Often times, in this area, buyers will do all they can – not to reveal these directly to a selling organization’s marketing or sales personnel. This is an area where buyers struggle to articulate as well.

8. Channels

It is easy to say buyers want to use multiple channels. However, more work needs to be done in the how and why of where buyers are going to make purchases as well as decide. How is this affecting buying behavior in the new digital age?

9. Why Buy

Why buyers buy is another tough element, which may require 3rd party expertise. Especially when this is the area buyers are most reluctant to reveal directly. The attempt is to unlock the not so obvious and the often-unarticulated reasons for making decisions.

10. Content and Information

The information and content needs of buyers are shifting much like sand in the wind. What we seek here is not only mapping content to a buying process, but understanding the meaning, usage, and sharing of content. More importantly, we seek to know which information directly affects positive buying behavior.

Using this model will help us to know buyers deeply and to make informed decisions. Through the research and the development process, we can gain profound buyer insight. The challenge heading into the next few years is how B2B organizations can turn buyer insight into buyer foresight.

Buyer foresight and predictability cannot happen without knowing the full story of your buyers.

(I have made this model available here for you at this resource: Buyer Persona Canvas™. Specific tools have been developed for each of the 10 elements over the past dozen years. I welcome further conversation if I can be of help in how to begin using the canvas. Please share widely – this view helps us all.)


Read more at http://www.business2community.com/b2b-marketing/10-ways-to-know-your-b2b-buyers-deeply-using-the-buyer-persona-canvas-0507564#DK3XoioyuqHYiVfD.99

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