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Websites vs. Blogs - Which One is Better and Why? - Curatti

Websites vs. Blogs - Which One is Better and Why? - Curatti | Law Firm Marketing | Scoop.it
Websites and Blogs Are Different What is the difference between a blog and a website? “Blog” and “website” are sometimes used interchangeably. They are not, but we wouldn’t be as static in our definition as the “Apples” vs. “Oranges” image above. Blogs and websites have important roles to play in successful content and social marketing. …
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In my book How To Create a Big Fat Pipeline of New Clients for Your Firm in Just 10 Days (the #1 law firm marketing book on Amazon, thank you very much), I reported my own experience with blogs versus static websites. From my own experience, I have found that static websites rank higher in the long run with the search engines, but blogs posts can have short term success.


I just came across this great article that confirms what I found, and gives the reasons why. As I have suggested here and in the book, the best Internet marketing plan for your law firm is to have a mix of both types of websites.

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Law Firm Marketing
Tips for creating and promoting a successful, satisfying and ethical law practice.
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How Content Marketing and SEO Overlap

How Content Marketing and SEO Overlap | Law Firm Marketing | Scoop.it
Content marketing has seen a surge in popularity in recent years. This often prompts the tired old claim that SEO is dead of course. It isn’t, but it has had to adapt and evolve to suit the modern …
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An interesting article about the interplay between content marketing and SEO. But the author, like most, fails to emphasize the niche factor.


In my law firm marketing book, I use the example of a random set of characters, such as jqa8t9q03u5134. If you create a site containing the keyword jqa8t9q03u5134, and someone searches for jqa8t9q03u5134, I guarantee your site will come up on the first page of Google for the keyword. Most likely, it will be the only site returned.


So what is the point of this story? Regardless of what the SEO experts proclaim, no matter how thin or young your site is, and regardless of whether it has any incoming links or any of the other secret sauce they claim is necessary to achieve page one results, your site will rank well if it is niched down enough. In this example, jqa8t9q03u5134 is about as niche as you can get.


Every time you create an article, webpage or website, remember the tale of jqa8t9q03u5134, and consider where you are falling on the niche index. Of course not all articles can be niched down to the level of my made-up character string, but the more narrow you can make your topic, the better you will rank.


For more specific and real world examples, see my article How to Pick a Niche Practice

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Shooting Video with an iPhone | Wistia Learning Center

Shooting Video with an iPhone | Wistia Learning Center | Law Firm Marketing | Scoop.it
The iPhone has an amazing video camera, but just clicking record may not produce a high-quality image. Here are some tips for shooting better-looking video using an iPhone.
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As much as I'd like to add video to my marketing mix, I have the perfect face for radio, as they say. Perhaps I could hire a spokesperson, or do only screen shots.


But enough (completely unwarranted) self-deprecation. YouTube videos are a great way to market your law firm. Go to the link for an outstanding video on how to shoot videos with your iPhone.


The one thing I will comment on is the video's suggestion that you record the audio separately. It is absolutely true that you SHOULD NOT record the audio with your iPhone's microphone. It is often said that the most important aspect of a video is the audio. No matter how good the video, people won't stick around if the audio is poor, and using the iPhone's built-in microphone will yield terrible audio.


But if you record the audio separately, that just adds an additional step in the editing process, where you must combine the audio and the video. It's not a huge deal, but you may be able to avoid editing altogether if you happen to do a terrific first take. Plug a good external mic into your iPhone, and avoid the extra step.

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4 Things You Need to Know About Your Inbound Analytics – The Mention Blog

4 Things You Need to Know About Your Inbound Analytics – The Mention Blog | Law Firm Marketing | Scoop.it

Getting started on an inbound marketing strategy can feel like throwing spaghetti against the wall at times, and that’s how it should feel at first. However, after the first few tosses, you should start measuring and iterating to determine the type of content that resonates with your audience, and the most effective distribution channels for reaching them.

As with any marketing practice, results matter. Content takes a ton of time to produce and distribute; your company needs to know that it’s worth the time and resources. You also need to know what results you’re seeking in order to know what to measure, how. Here are the four things you should know about the role of analytics in your inbound marketing strategy.


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Marketing a law firm like a strip club - The Attorney Marketing Center

Marketing a law firm like a strip club - The Attorney Marketing Center | Law Firm Marketing | Scoop.it
The big challenge In marketing a law firm is to get clients to see why they should choose you instead of any other lawyer who does what you do. Here's how to start brainstorming ideas.
Aaron Morris's insight:

I'm not exactly sure why the author refers to a strip club, beyond perhaps to show that law firms offer the same things. That aside, here is an article that may get your brainstorming going, to distinguish your firm from all the others.

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Six Rules for Caller to Client Lead Conversion

Six Rules for Caller to Client Lead Conversion | Law Firm Marketing | Scoop.it
Marketing your law firm will be fruitless if you can't convert calls to client. Here are 6 rules for client lead conversion by Aaron Morris.
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We don't take every case that comes in by a long shot, but we do convert close to 100% of the cases we WANT. Here are the six rules for 100% caller to client lead conversion.

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Kindle Unlimited Review

Kindle Unlimited Review | Law Firm Marketing | Scoop.it

Kindle Unlimited Review - You Just Became a law firm marketing genius for $9.99 per Month

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I signed up for Kindle Unlimited a few days ago, and I am very impressed. It's not just another "Netflix for books" service like Oyster or Scribd. Those services are probably great for mainstream fiction and the like (perhaps even better than Kindle Unlimited), but Kindle Unlimited includes all the e-books from KDP Select, a vast selection e-books not available anywhere else. 

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10 Big, Recent Twitter, Facebook and LinkedIn Changes You Should Know for a Better Social Media strategy - - The Buffer Blog

10 Big, Recent Twitter, Facebook and LinkedIn Changes You Should Know for a Better Social Media strategy - - The Buffer Blog | Law Firm Marketing | Scoop.it
Social media changes so fast that we often miss the small differences on each platform we use. Every now and then I find it really useful to do a roundup of what’s been changing on the big networks lately. Here are ten changes I found that took place in the last couple of months, which [...]
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Some great information. I've got to start using images when I post to Twitter.

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5 Ways to Ensure Blogging Failure and How to Avoid Them

5 Ways to Ensure Blogging Failure and How to Avoid Them | Law Firm Marketing | Scoop.it

The vast majority of blogs are failures. Many of these mistakes are taught by blogging “gurus”. Here are 5 ways to blogging failure you need to avoid.

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Great article on dynamics of blogging. Really puts social media into perspective.

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How to Increase Productivity: Time Management Training 101 - Sqrl | Painless Client Requests

How to Increase Productivity: Time Management Training 101 - Sqrl | Painless Client Requests | Law Firm Marketing | Scoop.it
8 simple ways you can increase productivity with Mr. Sqrl's free time management training 101 course.
Aaron Morris's insight:

Well worth reading. Not your typical "make to-do lists" article.

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Why Your Online Content Needs Both Social and Search Optimization

Why Your Online Content Needs Both Social and Search Optimization | Law Firm Marketing | Scoop.it

"While many marketers will debate what comes first (content vs. social media vs. SEO) the most practical approach is to use the tactics necessary for your target audience in order to 'be the best answer' wherever customers are looking."

Aaron Morris's insight:

A great article on the interplay between content and social. As much as it may pain you, social cannot be ignored. Keep both in mind when creating your content, and you will receive the most benefit from your law firm marketing.

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Websites vs. Blogs - Which One is Better and Why? - Curatti

Websites vs. Blogs - Which One is Better and Why? - Curatti | Law Firm Marketing | Scoop.it
Websites and Blogs Are Different What is the difference between a blog and a website? “Blog” and “website” are sometimes used interchangeably. They are not, but we wouldn’t be as static in our definition as the “Apples” vs. “Oranges” image above. Blogs and websites have important roles to play in successful content and social marketing. …
Aaron Morris's insight:

In my book How To Create a Big Fat Pipeline of New Clients for Your Firm in Just 10 Days (the #1 law firm marketing book on Amazon, thank you very much), I reported my own experience with blogs versus static websites. From my own experience, I have found that static websites rank higher in the long run with the search engines, but blogs posts can have short term success.


I just came across this great article that confirms what I found, and gives the reasons why. As I have suggested here and in the book, the best Internet marketing plan for your law firm is to have a mix of both types of websites.

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Google+ for Law Firm Marketing

This post begins a series on using Google+ for  law firm marketing. Google+ is a must have if you have a blog. Google+ is a must have if you are serious about inbound marketing. Google+  for law firm marketing efforts is simply a must have. In this series, we ll begin by telling you just why [ ] The post Google+ for Law Firm Marketing appeared first on .


Via Robert Armstrong
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The Tricky Business of Law Firms Attracting Online Attention - LawFuel

The Tricky Business of Law Firms Attracting Online Attention - LawFuel | Law Firm Marketing | Scoop.it
How does a law firm gain business online?  People are increasingly using social media, not law directories, business cards and law firm web pages to find them.  They come from Twitter and Facebook, LinkedIn and Google+. What’s a poor law firm to do to attract online attention? LexBlog publisher Kevin O’Keefe works with lawyers to …
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Does the Trifecta Approach to Law Firm Search Engine Optimization Still Work?

Does the Trifecta Approach to Law Firm Search Engine Optimization Still Work? | Law Firm Marketing | Scoop.it

Does the Trifecta Approach to Law Firm Search Engine Optimization Still Work?

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How to Write Like a Pro in a New Content Niche

How to Write Like a Pro in a New Content Niche | Law Firm Marketing | Scoop.it
Here’s how to pivot your style and approach to write informative, engaging content in a new niche – Content Marketing Institute.
Aaron Morris's insight:

I want to share this great, very detailed article on creating content for a niche. Although not specific to law firm marketing, the concepts are the same.

One thing you should be doing is to monitor the most popular articles on your own blogs, in order to provide more of that sort of content. In this article, you'll learn how to do the same for other blogs, in order to increase your awareness even further.

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6 Design Action Items Every Law Firm Website Must Take - The National Law Review

6 Design Action Items Every Law Firm Website Must Take - The National Law Review | Law Firm Marketing | Scoop.it

Website design is the face of your business. It’s the nicest suit you wear to a meeting with your client, the neatly combed hair and shiny shoes.

Not all of us have been born to be Web designers or coders, but a few simple changes can help your law firm’s website to stand out just like a brand new suit.


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Some simple and easily implemented tips for website design.


I occasionally have to vet attorneys for my clients, and I am amazed at the website problems I encounter, the most glaring of which is that I have to hunt for the firm's telephone number and email address.


Don't assume that every visitor to your site will come in through the home page, or that they want to take the time to go to your contact page if they decide to contact you. Show your telephone number on every page.

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The 12 "C's" of Building Authentic Conversations on Social Media

The 12 "C's" of Building Authentic Conversations on Social Media | Law Firm Marketing | Scoop.it

You need to bring something to the party. And it better be valuable. Participation in social media is great but participation with real contribution makes it even better. There are people who shy away from social media citing there is “too much noise.” They are right and wrong. Yes, there is too much noise. But that is not the reason to shy away from social media. In fact, that may be the reason for you to jump right in – make valuable contributions and increase the signal-to-noise ratio out there. Stand out by doing what others won’t!

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The Starting Your Own Law Firm Series is Live!

The Starting Your Own Law Firm Series is Live! | Law Firm Marketing | Scoop.it
The definitive guide to starting your own law firm is now available. Covering topics from choosing your office to buying the right equipment.
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The New Age of Law Firm Marketing - One Firm's Approach - LawFuel

The New Age of Law Firm Marketing - One Firm's Approach - LawFuel | Law Firm Marketing | Scoop.it
Law firm marketing is an increasingly sophisticated business. While law firm marketing used to be regarded as unseemly, apart from perhaps the back-of-bus advertising supported by personal injury lawyers, it was avoided by major firms. However one major law firm has adopted an unorthodox approach towards marketing legal services, as shown by Buchanan Ingersoll & …
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Everything I Need to Know About Solo Practice I Learned From “The Walking Dead” | Solo Practice University®

Everything I Need to Know About Solo Practice I Learned From “The Walking Dead” | Solo Practice University® | Law Firm Marketing | Scoop.it

See this woman with the samurai sword over her shoulder?  That’s Michone, my favorite character from AMC’s “The Walking Dead”. The other night, while catching up on the Season Finale of “The Walking Dead,” I realized that Michone also embodies the kind of lawyer I want to be.

No really! Everything you need to know about being a solo practice lawyer you can learn from “The Walking Dead.” In fact, you can get it all from this one episode. SPOILER ALERT: you’ve been warned!

Aaron Morris's insight:

How did I not write this great article? I love the Walking Dead, but never considered it a lesson in solo practice operations. Good stuff!

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Social Selling is About Opening, Not Closing

Social Selling is About Opening, Not Closing | Law Firm Marketing | Scoop.it

The strategy of "Always Be Closing" was popularized by the 1992 movie, "Glengarry Glen Ross." It's a mindset that has all to often confused sales people into rushing through the sales process just so they can start working on a new prospect. Some would call it "Sales Efficiency." I see this resulting in poor relationship building and poor retention. Sales is never about closing. It's about opening and creating relationships built on trust and value. So rather than say A - Always, B - Be, C- Closing, we should be using A - Always, B - Be, C - Creating.



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Without ever using the term, this great article explains the heart of content marketing. It's not about creating sites that say, "hire me", but rather is about building trust so that the clients want to hire you.

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Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird

Your Google Algorithm Cheat Sheet: Panda, Penguin, and Hummingbird | Law Firm Marketing | Scoop.it
Do you have questions about the Panda algorithm, the Penguin algorithm, or Hummingbird? This guide explains in lay terms what each of these Google algorithm changes is about and how to improve your site so that it looks better in the eyes of the big G.
Aaron Morris's insight:

A really great, detailed article about SEO in general and Panda, Penguin and Hummingbird in particular. The message remains the same. To rank on Google, create great content.

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How To Avoid World Cup Heartaches in Your Law Firm Marketing

How To Avoid World Cup Heartaches in Your Law Firm Marketing | Law Firm Marketing | Scoop.it
The World Cup starts today.There will be moments of great elation and crunching disappointment - bit like content marketing for your law firm.
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A fun article comparing law firm marketing (content marketing to be precise) to the World Cup. Go here for a little more practical advice, but read this article to keep it all in perspective.

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The Huge List of 127 Marketing Tools - TrackMaven

The Huge List of 127 Marketing Tools - TrackMaven | Law Firm Marketing | Scoop.it
Wondering what are the best marketing tools are? We've compiled a huge list of marketing tools and sites for marketers to use.
Aaron Morris's insight:

There are so many great tools to help with your law firm Internet marketing it is easy to go in so many directions that you never fully realize the benefits of any of them. I thus cautiously offer this list of 127 marketing tools for you to explore.


I find numbers 10, 26, 35, 60, 80, 108 and 112 to be essential in my practice, and highly recommend numbers 31, 33, and 39. I only recently started using Google Drive (53), because I am so happy with Dropbox (60) that I really didn't see a need. The I implemented a WordPress plug-in that let's me offer documents direct from my Google Drive. I like that I can segregate public documents from my Dropbox. Yes of course you can set the sharing in Dropbox, but I have this irrational fear that someday I will wake up to a headline that something happened at Dropbox and ALL of your documents became available to anyone you share with.

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50 simple ways you can market your practice - ABA Journal

50 simple ways you can market your practice - ABA Journal | Law Firm Marketing | Scoop.it
You can spend a lot of money on legal marketing, but you don’t need to. Nor do you have to be naturally outgoing or charming. What is necessary for good business development, say successful lawyers and consultants who shared their strategies with the ABA Journal, is a marketing plan focused on activities you do well, targeted at the right audience and carried out consistently. Give it some time, they say, and business will come.

Being genuine—and helpful, even if your actions may not offer immediate business—doesn’t hurt either.
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