94% of businesses say personalisation is critical to their success - Econsultancy | Law, business | Scoop.it

Excerpted...

 

The growing importance of delivering a personalised experience online is highlighted in a new Econsultancy and Monetate survey in which 94% of businesses stated that personalisation ‘is critical to current and future success.’

 

Furthermore, the research found that for two-thirds (66%) of client-side respondents, both improved business performance and customer experience are the main drivers for personalising the website experience.


Via CYDigital