Laurinda's #SocialTV curated
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Laurinda's #SocialTV curated
What I'm reading around the 'net re: #SocialTV
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Behind the use of second screens with TV | Media Life Magazine

Behind the use of second screens with TV | Media Life Magazine | Laurinda's #SocialTV curated | Scoop.it
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Nielsen fleshes out Twitter TV ratings with demographic data

Nielsen fleshes out Twitter TV ratings with demographic data | Laurinda's #SocialTV curated | Scoop.it
Nielsen is getting more detailed in the way it measures social media musings about television shows.
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Pinterest to Star in TV Show "We're Moving In"

Pinterest to Star in TV Show "We're Moving In" | Laurinda's #SocialTV curated | Scoop.it
The FYI Network will integrate the Pinterest experience into a new TV series.
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Haunting Data Visualizations Display The Aftermath Of 9/11 | The Creators Project

Haunting Data Visualizations Display The Aftermath Of 9/11 | The Creators Project | Laurinda's #SocialTV curated | Scoop.it
Timescape, the projected visualization at the new National September 11 Memorial Museum, spins a data-driven web of the event's aftermath.
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Syfy Digital Announces New Transmedia Storytelling Initiative Across Social, Second Screen & Digital Experiences

Syfy Digital Announces New Transmedia Storytelling Initiative Across Social, Second Screen & Digital Experiences | Laurinda's #SocialTV curated | Scoop.it
Building upon its recent transmedia successes, Syfy Digital today announced significant new digital, social and second screen storytelling initiatives including a game-to-TV Avatar joining the cas...
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Terio is social TV in its purest form - Lost Remote

Terio is social TV in its purest form - Lost Remote | Laurinda's #SocialTV curated | Scoop.it
Terio is social TV in its purest form
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Innovid And Cisco Pull Keywords From The Show You’re Watching To Target Second-Screen Ads | TechCrunch

Innovid And Cisco Pull Keywords From The Show You’re Watching To Target Second-Screen Ads | TechCrunch | Laurinda's #SocialTV curated | Scoop.it
Sequoia-backed video ad company Innovid is announcing that it’s working with Cisco to bring a new kind of ad targeting to second-screen apps (specifically,..
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TNT is Tweeting the Script for the First Episode of 'Mob City' Ahead of Its Premiere

TNT is Tweeting the Script for the First Episode of 'Mob City' Ahead of Its Premiere | Laurinda's #SocialTV curated | Scoop.it
"Mob City," TNT's miniseries from writer-director-executive producer Frank Darabont set in 1940s Los Angeles, premieres this Wednesday, and the network's trying out an unusual experiment to promote the three-week series -- an "adaptweetion" (their...
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Rebooting 2nd Screen & Social TV: Interactive TV 3.0 | PERSONALIZE MEDIA

Rebooting 2nd Screen & Social TV: Interactive TV 3.0 | PERSONALIZE MEDIA | Laurinda's #SocialTV curated | Scoop.it
Why are broadcasters and service providers making dedicated 2nd screen and associated social TV so confusing for users at the moment?
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Social TV Is Moving Beyond The Hashtag, And Deep Into Big Data Territory

Social TV Is Moving Beyond The Hashtag, And Deep Into Big Data Territory | Laurinda's #SocialTV curated | Scoop.it
Social TV can sometimes seem like a lot of hype. Yes, people are engaging with social media while watching TV, but is it just the latest buzzed-about media trend with limited value to broadcast networks and advertisers?
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How much time do we spend watching TV vs. other screen? Answer is surprising.

How much time do we spend watching TV vs. other screen? Answer is surprising. | Laurinda's #SocialTV curated | Scoop.it
A study suggests American adults spend more combined time on smartphones, computers and tablets than television.
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Cox launches 'MVP Community' social TV rewards program

Cox launches 'MVP Community' social TV rewards program | Laurinda's #SocialTV curated | Scoop.it
Cox Communications has launched a social TV rewards program called Cox MVP Community which it may use to offer rewards to subscribers who can earn points for recommending content to friends on Facebook and Twitter.
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How Visiware is enabling World Cup social TV for Mexico and France - Lost Remote

How Visiware is enabling World Cup social TV for Mexico and France - Lost Remote | Laurinda's #SocialTV curated | Scoop.it
How Visiware is enabling World Cup social TV for Mexico and France
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Facebook Launches Feature to Get Users to Post About TV | Digital - Advertising Age

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Why TV’s Twitter Audience is More Important Than You Might Think | Simply Measured

Why TV’s Twitter Audience is More Important Than You Might Think | Simply Measured | Laurinda's #SocialTV curated | Scoop.it
Yesterday, Twitter released a study on TV-driven Twitter activity as part of their ongoing partnership with FOX, the Advertising Research Foundation, and db5. It comes as no surprise that people Tweet about TV. After all, everyone I know was eyes up, thumbs down during the Breaking Bad finale. A staggering 85% of people Tweeting during…
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AT&T Launches 'Second Screen' App for Babies

AT&T Launches 'Second Screen' App for Babies | Laurinda's #SocialTV curated | Scoop.it
AT&T launched a new iOS app meant to give babies--and parents-- an educational way to interact with their TV.
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Advertisers Seek a ‘Second Screen’ Connection With Viewers

Advertisers Seek a ‘Second Screen’ Connection With Viewers | Laurinda's #SocialTV curated | Scoop.it
Companies try to reach multitasking television watchers through their smartphones, tablets and laptops with Twitter and Facebook posts that are relevant to popular programs.
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Twitter Buys France’s Mesagraph And UK’s SecondSync To Ramp Up Social TV Efforts In Europe | TechCrunch

Twitter Buys France’s Mesagraph And UK’s SecondSync To Ramp Up Social TV Efforts In Europe | TechCrunch | Laurinda's #SocialTV curated | Scoop.it

Twitter is adding more global firepower to its ambitions to cosy up to broadcasters and TV advertisers: it is buying France's Mesagraph, and it is also..

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MTV pulls double duty with streaming, second-screen app - Television - Mobile Marketer

MTV pulls double duty with streaming, second-screen app - Television - Mobile Marketer | Laurinda's #SocialTV curated | Scoop.it
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Why The 'Second Screen' Industry Is Now Ready For Prime-Time

Why The 'Second Screen' Industry Is Now Ready For Prime-Time | Laurinda's #SocialTV curated | Scoop.it
We’re in a multiscreen world. These days, TV shows and ad campaigns are planned with a smartphone or tablet-toting TV viewer in mind. A wide majority of U.S.
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70% Of TV Tweets Sent During Program, Only 30% During Commercials [INFOGRAPHIC] - AllTwitter

70% Of TV Tweets Sent During Program, Only 30% During Commercials [INFOGRAPHIC] - AllTwitter | Laurinda's #SocialTV curated | Scoop.it
70% Of TV Tweets Sent During Program, Only 30% During Commercials [INFOGRAPHIC]
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Discovery Wants More Volume On 'Fast N' Loud' With Second-Screen 'Play-Along'

Discovery Wants More Volume On 'Fast N' Loud' With Second-Screen 'Play-Along' | Laurinda's #SocialTV curated | Scoop.it
When tonight’s episode of “Fast N’ Loud” airs tonight at 9 p.m. on Discovery Channel, it will do so with some big hopes attached: The network is testing new techniques that could spur users of tabl...
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Why Social TV Ratings Don’t Matter…and Why They Do | Common Sense

Why Social TV Ratings Don’t Matter…and Why They Do | Common Sense | Laurinda's #SocialTV curated | Scoop.it
Nielsen will start releasing Twitter TV ratings, but how can advertisers take advantage of social TV data?
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Social TV apps: 'second screen is what you'd call a lawyer's paradise'

Social TV apps: 'second screen is what you'd call a lawyer's paradise' | Laurinda's #SocialTV curated | Scoop.it
Legal headaches may lie ahead if Shazam, Zeebox and their rivals are used for ambush marketing, suggests Mipcom panel. By Stuart Dredge
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