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Online Advertising Forensics- Improving SEO landing pages without changing ranking

Online Advertising Forensics- Improving SEO landing pages without changing ranking | Laura's marketing pages | Scoop.it
At MarketingExperiments.Com, researchers test marketing programs to see if they really work.
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Can celebrities take on the brand marketer's role? | Trends | Marketing Week

Can celebrities take on the brand marketer's role? | Trends | Marketing Week | Laura's marketing pages | Scoop.it
Would you hand your marketing budget to a famous face?
Laura Barnwell's insight:

Is Beyonce trying to stelal your job!?

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Forget your sales funnel. Your customers are on fuzzy sales journeys.

Forget your sales funnel. Your customers are on fuzzy sales journeys. | Laura's marketing pages | Scoop.it
Laura Barnwell's insight:

Buying journeys are now less clear-cut, and more fuzzy. So what does this mean for your content marketing?

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Man’s Head Explodes in Barber’s Chair

Man’s Head Explodes in Barber’s Chair | Laura's marketing pages | Scoop.it

Headlines: what we can learn from the tabloids

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Learn just how much content marketing is changing healthcare

Learn just how much content marketing is changing healthcare | Laura's marketing pages | Scoop.it
Numbers can be deceptive (sometimes). But some statistics are just too big to ignore.
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10 Content Marketing Must-Do's for Brands

10 Content Marketing Must-Do's for Brands | Laura's marketing pages | Scoop.it
Content marketing isn't just about writing blog posts anymore, it's about telling good stories well. Learn how to be a successful content marketing in 10 steps from Ann Handley and Joe Chernov.
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25 Things You'll Have to Explain to Your Kids About Marketing One Day

25 Things You'll Have to Explain to Your Kids About Marketing One Day | Laura's marketing pages | Scoop.it
Read through what you'll have to explain to your kids about marketing one day.
Laura Barnwell's insight:

Made me feel quite old....

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Convert More Customers with Psychology - simple yet powerful!

When it comes to converting more customers, the secret to more sales is as simple as understanding just what your buyer wants (and expects) from your business.

Via Louisa Spiteri, Jonathan Gwillim
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Why Your Copy Isn’t Converting

Why Your Copy Isn’t Converting | Laura's marketing pages | Scoop.it
You can go a long way with relationships and great content, but if you’re trying to build a business, at some point you need to actually ask your audience
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10 Ways To Increase The ROI Of Your Thank You Page

10 Ways To Increase The ROI Of Your Thank You Page | Laura's marketing pages | Scoop.it

Do you like leaving money on the table? Most of you probably answered “No,” but based on what I’ve seen from most websites, the answer actually is a big “YES.”

 

The problem (and the solution) lies in your Thank You page… You know, that page you threw together in 30 seconds; the one you send visitors to after they sign up for your newsletter.

 

What most folks don’t realize is that the Thank You page, which is so often overlooked, has huge potential for getting visitors to help you:

 

Gather Market Research and Customer Feedback
Increase Your Sales
Build Brand Awareness


You just convinced these people to sign up, so now they’re hot prospects and open to what you have to say.

 

By putting up the typical boring message, “Thanks for signing up! Stay tuned for…,” you’re giving them the green light to leave and forget about you.

 

Why not take advantage of the momentum you’ve built and engage them even more?


Via Louisa Spiteri, Jonathan Gwillim
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The Multi-Channel Marketing Mandate: Be Where Your Customers Are! | B2B Marketing Insider

The Multi-Channel Marketing Mandate: Be Where Your Customers Are! | B2B Marketing Insider | Laura's marketing pages | Scoop.it

Why is Multi-channel Marketing important? Because more and more, our customers are using multiple channels to find the information they need. They are relying less on your website and the relationship with your sales representative than they used to. And they are increasingly finding the information they need to make business decisions on their own.

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Marketing Lessons From Lady Gaga

Marketing Lessons From Lady Gaga | Laura's marketing pages | Scoop.it
What do fame and marketing have in common Everything Lady Gaga has mastered fame and marketing As a marketer looking inspiration and lessons of marke...
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