Latino Boomers Online
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Latino Boomers Online
Info and research on latino boomers and their online behaviors.
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Hispanics More Likely To Use Customer Service On Social Networks [Infographic]

Hispanics More Likely To Use Customer Service On Social Networks [Infographic] | Latino Boomers Online | Scoop.it
Hispanics who use social media are much more likely to take advantage of customer service on their social networks, according to data from Nielsen research and NM Incite. Over 55 percent of Hispanic ...
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Hispanics Flock to the Web for Communication and Entertainment - eMarketer

Hispanics Flock to the Web for Communication and Entertainment - eMarketer | Latino Boomers Online | Scoop.it

66% of internet users are Hispanic

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Older Latinos: An Underestimated Marketing Opportunity.

Older Latinos: An Underestimated Marketing Opportunity. | Latino Boomers Online | Scoop.it

among those who are online who do not currently have a blog, one can see that those who prefer to communicate in Spanish are more likely than anyone else to say they are planning to have a blog within the next year, and those 50+ are the most ambitious in this respect than anyone else in their age group

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Pew Hispanic And The Internet

Pew Hispanic And The Internet | Latino Boomers Online | Scoop.it
Background on the Pew Internet Project and its surveys of Hispanics | Pew Internet & American Life Project...
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The State of Social Media 2011: Social is the new normal

The State of Social Media 2011: Social is the new normal | Latino Boomers Online | Scoop.it

Who's among the most active social networkers? Quite possible a Latino Boomer! 

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Baby Boomers and Older Latinos » Hispanic Market Info

There are currently 5.2 million Hispanics in the U.S. age 55 and older. Between 2008 and 2030 the Latino population aged 65 years and older will increase by 224 percent compared to a 65 percent increase for the white population aged 65 and older according to the annual Profile of Older Americans.

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Generational differences | Pew Internet & American Life Project

On the other hand, older Hispanics, like older whites and African-Americans, are more likely than young Hispanics to have gone to a government Web site, booked a trip online, and sought information about health or medical issues.

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