Digital
46 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Vaibhav Kalamdani from Digital Marketing
Scoop.it!

Has the Day Arrived for Real-Time See-Commerce ?

Has the Day Arrived for Real-Time See-Commerce ? | Digital | Scoop.it
E-commerce transactions via webcam, also known as see-commerce, allow online companies to conduct business face-to-face via a live video feed.

Via Bill Cosgrove
more...
No comment yet.
Scooped by Vaibhav Kalamdani
Scoop.it!

3 Serious Marketing Lessons to Learn From UNICEF’s Hilarious Video Campaign

3 Serious Marketing Lessons to Learn From UNICEF’s Hilarious Video Campaign | Digital | Scoop.it

Have you seen the latest campaign video by UNICEF Sweden? Consumers are smart enough to understand the ad ...

more...
No comment yet.
Rescooped by Vaibhav Kalamdani from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

2014 Social Media Tricks, Tools & Trends

2014 Social Media Tricks, Tools & Trends | Digital | Scoop.it

In the new year, the stakes will be higher and the bar will be raised. Newsrooms will become social. Brands will become publishers. And you will have to pay to play the game. But you will thrive with these awesome social tools and plugins.


Via Kamal Bennani
more...
No comment yet.
Rescooped by Vaibhav Kalamdani from Hospitality Digital Marketing & Beyond
Scoop.it!

Mobile and tablet taking a chunk out of desktop hotel booking volume

Mobile and tablet taking a chunk out of desktop hotel booking volume | Digital | Scoop.it
HeBS Digital uses hotel booking data from clients to understand the trend towards booking via mobile and tablet channels, pageviews, visits, revenue.

Via Alexandre Guapyassu
more...
No comment yet.
Rescooped by Vaibhav Kalamdani from Big Data & Digital Marketing
Scoop.it!

From Big Data to Big Mac; how McDonalds leverages Big Data

From Big Data to Big Mac; how McDonalds leverages Big Data | Digital | Scoop.it
McDonald’s leverage big data to create the best experience for their customers and make the organization more efficient and effective.

Via Luca Naso
more...
Luca Naso's curator insight, November 20, 2013 11:15 AM

McDonald's recipe for Big Data:

1. Discover - rapidly come up with ideas and incubate them

2. Develop - get the right perspective and develop these new projects

3. Deploy - more diverse departments become involved, such as marketing or design


McDonald’s has became an information-centric organization that makes data-driven decisions.


In particular McDonald’s focuses on providing the best possible experience to customers. That's why, although all McDonald’s around the world look the same, each restaurant is slightly different as they are optimized using all that data for the local market.

Richard Krawczyk's curator insight, November 21, 2013 3:11 PM

Learn from the big boys!

malek's curator insight, November 27, 2013 8:29 AM

All in all, it is no surprise that McDonald’s leverages big data to create the best experience for their customers and make the organization more effective and efficient.

Rescooped by Vaibhav Kalamdani from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

5 Key Takeaways From a Surprising New Retargeting Survey

5 Key Takeaways From a Surprising New Retargeting Survey | Digital | Scoop.it

Are you using retargeting strategies to boost your marketing efforts? Learn some surprising new statistics about how companies are using retargeting tactics to their advantage.


Via Kamal Bennani
more...
No comment yet.
Rescooped by Vaibhav Kalamdani from SocialMoMojo Comms & Content
Scoop.it!

How Twitter’s New DM Will Impact Brand Marketing

How Twitter’s New DM Will Impact Brand Marketing | Digital | Scoop.it
Early analyses tend to conclude that Twitter's new DM is good for brands, good for spammers and bad for consumers. Learn why.

Via Jessica Kelly
more...
Jessica Kelly's curator insight, October 16, 2013 3:50 PM

I don't think they're including my opinion in the "early anayses," but my initial reaction was, indeed, "Spam!" ;)

Scooped by Vaibhav Kalamdani
Scoop.it!

A Scientific Guide To Maximizing Your Impact On Twitter, Facebook ...

A Scientific Guide To Maximizing Your Impact On Twitter, Facebook ... | Digital | Scoop.it
A Scientific Guide To Maximizing Your Impact On Twitter, Facebook, And Other Digital Media. When is the best time to tweet on Twitter, post on Facebook, and email newsletters to reach the most people?
more...
No comment yet.
Rescooped by Vaibhav Kalamdani from B&B Marketing Tools
Scoop.it!

This Is How Every Email From An Airline Should look Like

This Is How Every Email From An Airline Should look Like | Digital | Scoop.it

As a number of you are aware, we held our annual SimpliFlying Awards in Amsterdam last week. During that period, I stayed at CitizenM – a hyper-chic hotel in Amsterdam that also happened to win the Best Hotel in Social Media Award.


Once I returned to Singapore, I received an email from the CitizenM manager, thanking me for their stay.

 

What I often receive from a number of airlines I fly, and classify as spam, turned out to be a revelation in how follow-up emails should ideally be written. I’ve attached a screenshot of that email here (click here for full-size).


Via Eugenio Agnello
more...
No comment yet.
Scooped by Vaibhav Kalamdani
Scoop.it!

Why You Cannot Ignore English Language on Social Media in UAE

Why You Cannot Ignore English Language on Social Media in UAE | Digital | Scoop.it

From the day I planned to work in Dubai, I wanted to learn Arabic. I am sure, like me there are several who plan to learn Arabic, and some have even learnt the language.

more...
No comment yet.
Rescooped by Vaibhav Kalamdani from digital marketing strategy
Scoop.it!

3 Tools To Find The Best Hashtags

3 Tools To Find The Best Hashtags | Digital | Scoop.it

A hashtag is simply a way for people to label and search for social media updates. It may be a trending topic such as #cybermonday or a campaign-specific label such as a discount or campaign name.  In most social networks if you click on the hashtag you see updates where others have used it.


Via malek
more...
malek's curator insight, December 16, 2013 10:20 AM

Trendsmap help pinpoint trending tag any where on the globe

Rescooped by Vaibhav Kalamdani from SocialMoMojo Comms & Content
Scoop.it!

LinkedIn Statistics: How Many People Use LinkedIn? [infographic]

LinkedIn Statistics: How Many People Use LinkedIn? [infographic] | Digital | Scoop.it
Every time new LinkedIn statistics are released, the world is blown away by its progress and continued momentum. 2013 is no exception in this new infographic.

Via Jessica Kelly
more...
Jessica Kelly's curator insight, December 5, 2013 3:29 PM

Which country has 20 million LI users? Which country has the highest percental of LI users? The U.S. LI population is = to the population of what European country? 

I didn't know the answers either, but I clicked thru, and now I do. :) 

Rescooped by Vaibhav Kalamdani from Public Relations & Social Marketing Insight
Scoop.it!

LinkedIn introduces Showcase Pages

LinkedIn introduces Showcase Pages | Digital | Scoop.it

Today, LinkedIn introduced a new feature for content marketers, Showcase pages. Showcase Pages are dedicated content hubs enabling businesses to extend their Company Page presence, effectively segmenting audiences and enabling businesses to deliver the right message to the right audience.

 

Somewhat similar to LinkedIn’s existing company pages, Showcase Pages are designed to give individual brands and business units within corporations the ability to create their own segmented marketing channels on LinkedIn. These pages are discoverable through search and allow users to attract a unique set of followers to push provide sponsored status updates, videos, blogs, Slideshares, and other content to targeted groups of users....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, November 18, 2013 9:22 AM

If hucksters and "old" marketers don't wreck it, the new LinkedIn feature offers excellent content marketing opportunities.

Megaan White's curator insight, November 18, 2013 10:44 AM

Smart idea. Better way to get traffic across a company's page.

Rescooped by Vaibhav Kalamdani from Public Relations & Social Marketing Insight
Scoop.it!

Why is Content Good for SEO [Infographic]

Why is Content Good for SEO [Infographic] | Digital | Scoop.it

An informative graph. Read also this blog post on Brafton that explores each part of the infographic. A great read and a great reminder of the importance of qualitative content not only to attract your audience but to be a must resource, easy to find.

 

"The power of content for SEO is clear, as 92 percent of marketers cite content creation as effective for search engine optimization. In MarketingSherpa’s latest Search Marketing Benchmark report, content came out a winner, named a top-performing strategy by survey respondents."

 

Again, be an amazing curator, push valuable content. The rest will follow naturally.


Via Gerrit Bes, axelletess, Guillaume Decugis, Jeff Domansky
more...
Guillaume Decugis's curator insight, October 29, 2013 8:42 PM

The case for content marketing - in particular for SEO in a nice infogrpahic. Interesting to note that 44% of B2B Content Marketers found a positive impact of social on SEO.

Jeff Domansky's curator insight, October 29, 2013 10:52 PM

Learn how content builds better SEO.

Kishore Daswani's curator insight, October 31, 2013 12:03 AM

SEO has greatly transformed from traditional link-building to more intelligent content publishing. Semantic search is just the tip of the iceberg.

Scooped by Vaibhav Kalamdani
Scoop.it!

Zugara's Augmented Reality & Motion Capture Shopping App

Zugara's Augmented Reality & Motion Capture Shopping App | Digital | Scoop.it
This video showcases Zugara’s online shopping app which couples the functionality of Augmented Reality and Motion Capture.
more...
No comment yet.