Latest in Mobile Advertising
42 views | +0 today
Follow
Latest in Mobile Advertising
Latest ad news regarding developments in the mobile sector
Curated by Luke Kelly
Your new post is loading...
Your new post is loading...
Scooped by Luke Kelly
Scoop.it!

Hotels.com and King.com: 'Mobile has Transformed Our Business' |

Hotels.com and King.com: 'Mobile has Transformed Our Business' | | Latest in Mobile Advertising | Scoop.it
more...
No comment yet.
Scooped by Luke Kelly
Scoop.it!

For CPGs, Mobile Ads Meet Awareness Goals - eMarketer

Nearly half of all worldwide CPG mobile campaigns focus on driving brand awareness, compared with only 14% of all mobile advertisers.
more...
No comment yet.
Scooped by Luke Kelly
Scoop.it!

YouTube must scale mobile business as digital video views take off - Mobile Marketer - Video

YouTube must scale mobile business as digital video views take off - Mobile Marketer - Video | Latest in Mobile Advertising | Scoop.it
While YouTube has done a good job so far of addressing its growing mobile user base, the revelation that the total number of active users recently reached one billion for the first time points to the need for the company to quickly scale up its...
more...
No comment yet.
Scooped by Luke Kelly
Scoop.it!

Nielsen Starts Measuring Effectiveness of Mobile Ads | Digital - Advertising Age

Nielsen Starts Measuring Effectiveness of Mobile Ads | Digital - Advertising Age | Latest in Mobile Advertising | Scoop.it
nielsen will start measuring the effectiveness of mobile ads by polling users.
more...
No comment yet.
Scooped by Luke Kelly
Scoop.it!

CBS’ Super Bowl XLVII live streaming rakes in 3M unique visitors - Content - Mobile Marketer

CBS’ Super Bowl XLVII live streaming rakes in 3M unique visitors - Content - Mobile Marketer | Latest in Mobile Advertising | Scoop.it
Consumers turned to their tablets and PCs to tune-in to the recent Super Bowl XLVII game, which set several new records for live broadcasts.
more...
No comment yet.
Scooped by Luke Kelly
Scoop.it!

Facebook revenue boosted by mobile ad revenues | News | Marketing Week

Facebook revenue boosted by mobile ad revenues | News | Marketing Week | Latest in Mobile Advertising | Scoop.it
Profit fell, however, as the company was weighed down by investment into new features.
more...
No comment yet.
Scooped by Luke Kelly
Scoop.it!

Facebook puts mobile ads experiment on hold | NDTV Gadgets

Facebook puts mobile ads experiment on hold | NDTV Gadgets | Latest in Mobile Advertising | Scoop.it
Facebook puts mobile ads experiment on hold: Facebook said Wednesday it is halting a test of placing ads in "apps"
that synch to the leading soc...
more...
No comment yet.
Scooped by Luke Kelly
Scoop.it!

MediaPost Publications Study: Mobile Rich Media, Video Converge 11/07/2012

MediaPost Publications Study: Mobile Rich Media, Video Converge 11/07/2012 | Latest in Mobile Advertising | Scoop.it
Study: Mobile Rich Media, Video Converge - 11/07/2012...
more...
No comment yet.
Scooped by Luke Kelly
Scoop.it!

Victoria’s Secret bolsters awareness for new VSX line via rich media messaging - Mobile Marketer - Messaging

Victoria’s Secret bolsters awareness for new VSX line via rich media messaging - Mobile Marketer - Messaging | Latest in Mobile Advertising | Scoop.it
Victoria’s Secret is using rich media messaging to offer consumers video content, as well as other exclusives about its new VSX Sport line.
more...
No comment yet.
Scooped by Luke Kelly
Scoop.it!

Location-based services to bring in $4B revenue in 2012: study - Research - Mobile Marketer

Location-based services to bring in $4B revenue in 2012: study - Research - Mobile Marketer | Latest in Mobile Advertising | Scoop.it
Pointing to an uptick in consumers using their devices’ GPS to receive relevant and local marketing, location-based services are expected to generate $4.4 billion in revenue by 2012, according to a new study from Visiongain.
more...
No comment yet.
Scooped by Luke Kelly
Scoop.it!

Advertisers Refine Mobile Pitches for Phones and Tablets

Advertisers Refine Mobile Pitches for Phones and Tablets | Latest in Mobile Advertising | Scoop.it
Advertising on devices like cellphones and tablets requires different approaches from advertising online, like taking advantage of the ability to track a consumer’s location.
more...
No comment yet.
Scooped by Luke Kelly
Scoop.it!

Sour Patch Kids strengthens mobile presence with new pilot effort - Mobile Marketer - Advertising

Sour Patch Kids strengthens mobile presence with new pilot effort - Mobile Marketer - Advertising | Latest in Mobile Advertising | Scoop.it
Sour Patch Kids has rolled out a mobile pilot initiative as part of Mondelez International’s Mobile Future program that aims to build brand awareness and engage consumers in a new way.
more...
No comment yet.
Scooped by Luke Kelly
Scoop.it!

Mobile advertising triples to record levels

Mobile advertising triples to record levels | Latest in Mobile Advertising | Scoop.it
UK mobile advertising grew 148% year-on-year in 2012 to £526m, up from £203m in 2011, as total digital ad spend hit £5bn. By Mark Sweney
more...
No comment yet.
Scooped by Luke Kelly
Scoop.it!

MediaPost Publications Nearly 4 Billion Minutes Of Video Ads Streamed In February 03/18/2013

MediaPost Publications Nearly 4 Billion Minutes Of Video Ads Streamed In February 03/18/2013 | Latest in Mobile Advertising | Scoop.it
Nearly 4 Billion Minutes Of Video Ads Streamed In February - 03/18/2013
more...
No comment yet.
Scooped by Luke Kelly
Scoop.it!

Fourth Source: Why can’t you do mobile advertising like online? | Adfonic Blog | Smarter Mobile Advertising | Adfonic

At Adfonic, we hear this all time: Why can't you do mobile advertising like online? In a multi-screen world, where interfaces and information are
more...
No comment yet.
Scooped by Luke Kelly
Scoop.it!

Google revamps AdWords network to target smartphone and tablet users

Google revamps AdWords network to target smartphone and tablet users | Latest in Mobile Advertising | Scoop.it
Number of daily Google searches from mobile devices is set to surpass searches from PCs and laptops by next year. By Josh Halliday
more...
No comment yet.
Scooped by Luke Kelly
Scoop.it!

MediaPost Publications Super Bowl Ads On Mobile Don't Encourage Brand Interaction 02/05/2013

MediaPost Publications Super Bowl Ads On Mobile Don't Encourage Brand Interaction 02/05/2013 | Latest in Mobile Advertising | Scoop.it
Super Bowl Ads On Mobile Don't Encourage Brand Interaction - 02/05/2013
more...
No comment yet.
Scooped by Luke Kelly
Scoop.it!

eBay to Stop Advertising Inside Mobile Apps: “It’s Not Worth It.”

eBay to Stop Advertising Inside Mobile Apps: “It’s Not Worth It.” | Latest in Mobile Advertising | Scoop.it
"We aren't happy with the user experience and we don't need the money," said Devin Wenig, eBay's president of global marketplaces.
more...
No comment yet.
Scooped by Luke Kelly
Scoop.it!

New Forecast: US Mobile Ad Spending Soars Past Expectations – eMarketer Newsroom

eMarketer is the first place to look for market research, statistics and analysis on Internet marketing, advertising, online trends and demographics.
Luke Kelly's insight:

The US mobile advertising market is growing far faster than expected, driven by the rapid ascension of Google’s mobile search advertising business, advertisers’ growing attraction to display inventory on tablet and smartphone devices, and the growing roster of mobile ad networks such as Google’s AdMob, Apple’s iAd, and Millennial Media.

 


Read more at http://www.emarketer.com/newsroom/index.php/forecast-mobile-ad-spending-soars-expectations/#sekzB2FX8igl2ewq.99

more...
No comment yet.
Scooped by Luke Kelly
Scoop.it!

What's next for mobile display ads?

What's next for mobile display ads? | Latest in Mobile Advertising | Scoop.it
Google, MediaCom, LBi and YuMe ponder the future for brands on mobile devices.
more...
No comment yet.
Scooped by Luke Kelly
Scoop.it!

Smartphones Make Up Three-Quarters of Mobile Ad Impressions, says InMobi |

Smartphones Make Up Three-Quarters of Mobile Ad Impressions, says InMobi | | Latest in Mobile Advertising | Scoop.it

While smartphones remain the dominant device in terms of UK mobile ad impressions, with a 74.1 per cent share, tablets are catching up fast, according to a report from mobile ad network InMobi.

more...
No comment yet.
Scooped by Luke Kelly
Scoop.it!

Fanboy Targeting: Facebook Advertisers Can Now Choose What Mobile Devices Their Ads Appear On | TechCrunch

Fanboy Targeting: Facebook Advertisers Can Now Choose What Mobile Devices Their Ads Appear On | TechCrunch | Latest in Mobile Advertising | Scoop.it
Which mobile device you use says a lot about your buying habits. That's why Facebook just began allowing advertisers to select which devices and operating systems their Facebook mobile ads show up on.
more...
No comment yet.
Scooped by Luke Kelly
Scoop.it!

Starbucks leans on mobile advertising to drive online, in-store revenue for Verismo - Advertising - Mobile Commerce Daily

Starbucks leans on mobile advertising to drive online, in-store revenue for Verismo - Advertising - Mobile Commerce Daily | Latest in Mobile Advertising | Scoop.it
more...
No comment yet.