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A new analysis model for content marketing from Kraft Foods - Swipp

A new analysis model for content marketing from Kraft Foods - Swipp | language technologies | Scoop.it

The post, "The Details Behind Kraft’s Content Marketing Strategy" had three things that were high-value: two matrices and a video from Julie Fleischer, Director of Media and Consumer Engagement at Kraft Foods.

 

....Reading through this point-of-view on content marketing also tied nicely into a conversation I had last week with Vernon Niven, CEO of the very-cool NeedTagger service, which is a “customer search engine for social media.” (Vernon is also, notably, an early investor in Flipboard.) In our conversation, he noted that as content marketing continues to grow, a successful and scalable content strategy increasingly relies on content curation as much as it does on content creation. Just like Joy’s Law, which states that “No matter who you are, most of the smartest people work for someone else,” there is a content corollary, which is that “The best content on the internet was created by someone else.”

 

Tying these two threads together comes up with the realization that the executional half of Fleischer’s model must have content curation as part of the model as well, not just content curation. Otherwise, the model can’t scale and, more importantly, you are under-serving your community by not sharing the best things with them....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 11, 2013 2:23 AM

This is valuable insight into the important role curation can, and should, play in content marketing.

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Weakly Supervised Learning of Semantic Parsers in Interactive Settings (Talk @ CUNY)

Weakly Supervised Learning of Semantic Parsers in Interactive Settings Computational Linguistics and Natural Language Processing Seminar at CUNY September 20...
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Announcing the Microsoft Terminology Service API - Microsoft Language Portal Blog - Site Home - TechNet Blogs

Announcing the Microsoft Terminology Service API - Microsoft Language Portal Blog - Site Home - TechNet Blogs | language technologies | Scoop.it
News about Microsoft's international terminology and localization for developers, localizers, translators and international technical writers.

Via Iulianna, Rodolfo Maslias
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i-Tunes U as a tool for language learning: the learners

i-Tunes U as a tool for language learning: the learners | language technologies | Scoop.it
Speaker: Fernando Rosell-Aguilar, The Open University

Filmed at the 8th annual elearning symposium on 24/5th January 2013. The aim of the symposium is to seek to bridge the gap between the

Via Yuly Asencion
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Machine translation | UN Special

Machine translation | UN Special | language technologies | Scoop.it
Machine Translation, Computer Assisted Translation and Automatic Translation The intention here is not to dwell into discussing the difference between these terms and concepts as the space does not allow.
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PangeaMT Releases Powerful API to Users - Pangeanic

PangeaMT Releases Powerful API to Users - Pangeanic | language technologies | Scoop.it
PangeaMT is pleased to announce the release of its latest version API to users of its Pangea machine translation as presented in Localization World London 2013.
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SharePoint 2013 – Machine Translation Services |

SharePoint 2013 – Machine Translation Services | | language technologies | Scoop.it
Overview Based on the same architecture as the Word Automation service, the Machine Translation Service Application is brand new for SharePoint 2013 and it (SharePoint 2013 – Machine Translation Services http://t.co/15QVK03YI8)...
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IBC Awards Shortlist Announced - 4RFV

IBC Awards Shortlist Announced - 4RFV | language technologies | Scoop.it
IBC Awards Shortlist Announced
4RFV
Through semantic search, automated speech to text conversion, natural language processing and open data connections GEMS delivers media and information through an intuitive graphical interface.
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Intelligent Hybrid Man-Machine Translation Quality Estimation - arXiv

Abstract: Inferring evaluation scores based on human judgments is invaluable compared to using current evaluation metrics which are not suitable for real-time applications e.g. post-editing. However, these judgments are ...
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Moravia Brings Power of Localization to Microsoft Worldwide Partner Conference - PR Newswire (press release)

Moravia Brings Power of Localization to Microsoft Worldwide Partner Conference PR Newswire (press release) "Translation and localization services play a vital role in international business, and our combination of machine translations, crowdsourced...
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Bing Powered Translation Enabled For Twitter Web Version ...

Bing Powered Translation Enabled For Twitter Web Version ... | language technologies | Scoop.it
Twitter web version now has Bing powered translation enabled, which will translate tweets that are not in English.

Via Rodolfo Maslias
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Compositional Translation - Fachbuch Schaper

Compositional Translation - Fachbuch Schaper | language technologies | Scoop.it
This book provides an in-depth review of machine translation by discussing in detail a particular method, called compositional translation, and a partic... (Compositional Translation:

This book provides an in-depth review of machine tra...
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Data Management and Query Processing in Semantic Web ...

Data Management and Query Processing in Semantic Web ... | language technologies | Scoop.it
Sven Groppe, Data Management and Query Processing in Semantic Web Databases English | 2011 | ISBN: 3642193560 | 279 pages | PDF | 4 MB Sven Groppe,
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Natural Language Processing (NLP) Market - Worldwide Market Forecast ... - HispanicBusiness.com

Natural Language Processing (NLP) Market - Worldwide Market Forecast ...
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Spin Rewriter Launches Revolutionary 4.0 Version - SBWire (press release)

Spin Rewriter Launches Revolutionary 4.0 Version
SBWire (press release)
These features are the results of a newly designed scientific approach to article spinning called Emulated Natural Language (ENL) semantic spinning.
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LinguaSys Joins with Telum to Provide Global Multilingual Social Media ... - Broadway World

LinguaSys Joins with Telum to Provide Global Multilingual Social Media ... - Broadway World | language technologies | Scoop.it
LinguaSys Joins with Telum to Provide Global Multilingual Social Media ...
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Chrome for Android updated with fullscreen mode and translation bar

Chrome for Android updated with fullscreen mode and translation bar | language technologies | Scoop.it
The Chrome browser for Android received a rather nice update over the wee hours last night, and now it's finally up to par with the beta version. If you're one.

Via Rodolfo Maslias
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Game of War: Fire Age Translates Players' Chat - New York Times (blog)

Game of War: Fire Age Translates Players' Chat - New York Times (blog) | language technologies | Scoop.it
Game of War: Fire Age Translates Players' Chat
New York Times (blog)
The game's most impressive feature is an instantaneous translation of text-based online chat.
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Tech-Enabled Human Translation Services from Acclaro Help Global Business ... - PR Web (press release)

Tech-Enabled Human Translation Services from Acclaro Help Global Business ... - PR Web (press release) | language technologies | Scoop.it
PR Web (press release)
Tech-Enabled Human Translation Services from Acclaro Help Global Business ...
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Identifying the meaning of words with multiple meanings, without ...

Identifying the meaning of words with multiple meanings, without ... | language technologies | Scoop.it
This type of model plays a key role in several natural processing language tasks such as machine translation, information retrieval, content analysis and text processing. In this study, the authors chose a set of ten ...
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Excitement and Energy surrounds Machine Translation topic at LocLeaders Forum. Betty Galiano, CEO, Ocean Translations - welocalize

Excitement and Energy surrounds Machine Translation topic at LocLeaders Forum. Betty Galiano, CEO, Ocean Translations - welocalize | language technologies | Scoop.it
Early in June, I travelled from Argentina to London; it was a long trip but with no regrets. I enjoyed every minute of it. LocWorld was a great conference and I learnt a lot.
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New machine translation solution completely eliminates the complexity and high-cost of setting up an MT Hive | Wordbee

New machine translation solution completely eliminates the complexity and high-cost of setting up an MT Hive | Wordbee | language technologies | Scoop.it
New machine translation solution completely eliminates the complexity and high-cost of setting up an MT Hive !!

http://t.co/WQHbJ6hpiK
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New ed-tech bill supports digital learning, Common Core - eSchool News (registration)

New ed-tech bill supports digital learning, Common Core - eSchool News (registration) | language technologies | Scoop.it
New ed-tech bill supports digital learning, Common Core
eSchool News (registration)
It encourages the use technology to redesign curriculum to meet Common Core standards, individualize instruction, and increase student engagement.

Via Ma Hua
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Mapping the connectivity underlying multimodal (verbal and non-verbal) semantic processing: A brain electrostimulation study

Mapping the connectivity underlying multimodal (verbal and non-verbal) semantic processing: A brain electrostimulation study | language technologies | Scoop.it
Mapping the connectivity underlying multimodal semantic processing with electrostimulation RT @BenjaminDYoung http://t.co/I95TRyTTFv
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Machine Translation Keeps Breaking The Language Barrier By ...

Machine Translation Keeps Breaking The Language Barrier By ... | language technologies | Scoop.it
According to an EPO announcement on June 5, 2013, “The EPO and the Japan Patent Office (JPO) today announced the launch of the Japanese-English component of the EPO's automatic translation service Patent Translate.
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