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Summary of #VoiceSearch Statistics for Marketers

Summary of #VoiceSearch Statistics for Marketers | Language Tech Market News | Scoop.it
65% of 25-49 year olds speak to their voice-enabled devices at least once per day. The 25-49 year old demographic is the most likely to perform daily voice searches, followed closely by 18-24 year olds, and 50+ year olds, respectively. Though 25-49 year olds are the most active voice searchers, the 18-24 demographic is credited with helping to drive early adoption of the technology (Source: PwC).

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Voice Apps in the Enterprise Starting Now

Voice Apps in the Enterprise Starting Now | Language Tech Market News | Scoop.it

To use voice in the workplace, you really need three things. The first is a management layer, which is where Alexa for Business plays. Second, you need a set of APIs to integrate with your IT apps and infrastructure, and third is having voice-enabled devices everywhere. Voice interfaces are a paradigm shift, and we've worked to remove the heavy lifting associated with integrating Alexa voice capabilities into more devices. For example, Alexa Voice Service (AVS), a cloud-based service that provides APIs to interface with Alexa, enables products built using AVS to have access to Alexa capabilities and skills.

LT-Innovate's insight:

How Amazon sees the future of workplace voice tech. People muttering into their mikes, while the "hub" listens to everything else.

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Voice Search For Marketers: 'Context Is Queen' 

Voice Search For Marketers: 'Context Is Queen'  | Language Tech Market News | Scoop.it

Use of voice-enabled speakers is projected to grow by 130 percent in the next year — and an estimate 50 percent of all searches will be completed via either speech or image search by 2020. But according to Yext VP of Industry Insights Duane Forrester, too many marketers are still at square one when it comes to thinking about a voice-first strategy.

LT-Innovate's insight:

Useful, longish interview with a marketing expert on the ups & downs of voice search (especially on speakers) and its impact on brands etc.

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The Numbers on Smart Speaker Voice Search in 2018

The Numbers on Smart Speaker Voice Search in 2018 | Language Tech Market News | Scoop.it

With an average of 2.79 smart speaker uses per day, that equals close to 132 million daily interactions with a smart speaker voice assistant, if we use the US figures. If we then imagine that about 20-25% of those interactions are actual voice searches for local businesses, information, or other things brands can rank for, we end up with a rough ballpark figure of 26.4 million smart speaker voice searches per day. This is far less than our (fairly conservative) estimate of the number of mobile voice searches that are being carried out (which we estimated in part one of this series). However, the figures show that this is an audience who are engaged with their devices (using them multiple times per day), and is still growing – whereas smartphone sales have been shown to be tapering off as the market for smartphones becomes saturated.

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Google Publishes Voice Search Guidelines

Google Publishes Voice Search Guidelines | Language Tech Market News | Scoop.it
  • Information Satisfaction: the content of the answer should meet the information needs of the user.
  • Length: when a displayed answer is too long, users can quickly scan it visually and locate the relevant information. For voice answers, that is not possible. It is much more important to ensure that we provide a helpful amount of information, hopefully not too much or too little. Some of our previous work is currently in use for identifying the most relevant fragments of answers.
  • Formulation: it is much easier to understand a badly formulated written answer than an ungrammatical spoken answer, so more care has to be placed in ensuring grammatical correctness.
  • Elocution: spoken answers must have proper pronunciation and prosody. Improvements in text-to-speech generation, such as WaveNet and Tacotron 2, are quickly reducing the gap with human performance.
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