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@Protagonist Invents Narrative Analytics To Better Manage Communications Strategies

@Protagonist Invents Narrative Analytics To Better Manage Communications Strategies | Language Tech Market News | Scoop.it

Protagonist (US)’s platform helps brands, political organizations and foundations find the beliefs that govern a conversation and drive people’s behavior. “We leverage unique Natural Language Processing technology to scan for argument structures, emotionally charged language, subjectivity, claims, and other linguistic patterns to pinpoint the belief signal in the noise. We use data including traditional and social media, forums and even internal company data to uncover the full range of beliefs, free from bias and beyond simplistic sentiment,” says Protagonist founder and CEO, Doug Randall.

LT-Innovate's insight:

Narrative analytics: From words to arguments and beliefs implicit in text. 

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Protagonist Updates Narrative Analytics Platform

Protagonist Updates Narrative Analytics Platform | Language Tech Market News | Scoop.it

Protagonist (US) announced updates to the technology behind its proprietary Narrative Analytics platform, which supports all of its offerings. The platform can now process millions of data points of structured and unstructured dialogue to uncover existing narratives, track changes in public beliefs, and highlight growing sentiments at scale. More sophisticated Natural Language Processing capabilities make it possible for Protagonist to differentiate between claims being made, evidence used to support them, and underlying concepts — providing the ability to understand which narratives are most impactful for encouraging action giving marketers insights into their customers that were previously impossible.

LT-Innovate's insight:

Cognitive semantics on the narrative warpath...

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2018 Prediction: Focus on Data Storytelling 

2018 Prediction: Focus on Data Storytelling  | Language Tech Market News | Scoop.it

A focus on data storytelling. Stakeholders will no longer just want reports that display cold hard numbers; they will expect to know the how and why, in order to make decisions and create a strategy that consistently delivers the desired results. To achieve this, brands will need to work on data storytelling to make sense of the numbers and present it in a way that speaks to people

LT-Innovate's insight:

Opportunity for cognitive narrative tech (aka NL Generation) to automate part of this trend.

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