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@Phrasee lands $4m Series A funding to take Automated Copywriting to the US

@Phrasee lands $4m Series A funding to take Automated Copywriting to the US | Language Tech Market News | Scoop.it
Phrasee, the London-headquartered marketing technology company that uses artificial intelligence (AI) to generate optimised marketing copy, has closed a $4m Series A funding round. The investment will fuel Phrasee’s international growth plans, including scaling up its new US operation in San Francisco and the recently announced expansion of its UK team.
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@Retresco's Commercial #NLG at Work in e-Spirit

@Retresco's Commercial #NLG at Work in e-Spirit | Language Tech Market News | Scoop.it

New AI-driven content creation capabilities: e-Spirit introduced Natural Language Generation which automatically generates high-quality text – e-commerce product descriptions, promotional text, SEO-relevant descriptions, job descriptions, etc – at scale with limited human resources, greatly increasing productivity and time to market. This innovation is a result of a strategic partnership between Retresco GmbH and e-Spirit. With this partnership, e-Spirit is incorporating NLG into its DXP allowing customers to tap into the power of AI-driven content creation.

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Opus Research Report: “Foundations of Conversational Marketing” 

Opus Research Report: “Foundations of Conversational Marketing”  | Language Tech Market News | Scoop.it

Opus Research provides a common framework and accepted terminology for brands and marketers to use as they evaluate their deployment options for Conversational Marketing technologies in order to build conversational channels with their prospects and customers. While the processes embrace Natural Language Understanding, Content Management and several flavors of Artificial Intelligence, solutions providers take pains to make implementation considerations as non-technical as possible

LT-Innovate's insight:

One of the earliest analysts to get into the "conversational"  area.

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@Protagonist Invents Narrative Analytics To Better Manage Communications Strategies

@Protagonist Invents Narrative Analytics To Better Manage Communications Strategies | Language Tech Market News | Scoop.it

Protagonist (US)’s platform helps brands, political organizations and foundations find the beliefs that govern a conversation and drive people’s behavior. “We leverage unique Natural Language Processing technology to scan for argument structures, emotionally charged language, subjectivity, claims, and other linguistic patterns to pinpoint the belief signal in the noise. We use data including traditional and social media, forums and even internal company data to uncover the full range of beliefs, free from bias and beyond simplistic sentiment,” says Protagonist founder and CEO, Doug Randall.

LT-Innovate's insight:

Narrative analytics: From words to arguments and beliefs implicit in text. 

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Speak Easy 2017 Report: Voice is Much More Emotional

Speak Easy 2017 Report: Voice is Much More Emotional | Language Tech Market News | Scoop.it

Mindshare and J. Walter Thompson Innovation Group have launched Speak Easy – a report identifying how brands must adapt and evolve to the rise of a voice activated world. Key findings of the report show that consumers have a stronger emotional connection to brands when using voice technology. In fact, the research, which includes a neuroscience study carried out by Neuro Insight, a leading neuroscience research agency, showed that emotional activity was twice as high when consumers voiced a brand question rather than type it. It also revealed that 50% less brain activity occurs when processing an answer delivered by voice, meaning people find it much easier to use.

LT-Innovate's insight:

From sentiment to emotion, text to voice. What will they be selling us next? 

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Robot #NLG Writer Adds 'AI Poetry' to Product Descriptions

Robot #NLG Writer Adds 'AI Poetry' to Product Descriptions | Language Tech Market News | Scoop.it

Powered by AI-based natural language generation (NLG) technology, JD’s writing robot Li Bai draws on the company’s massive trove of customer reviews and content from the internet to generate product descriptions and tailored shopping guides. He can generate more than a thousand pieces of content per day for JD’s app. If Li Bai’s descriptions read as if they were written by an individual who has personally tested the products, it’s because they are the result of the collective knowledge of JD customers.

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Adobe Acquires an AI startup that 'Reads' Videos to Embed Ads

Adobe Acquires an AI startup that 'Reads' Videos to Embed Ads | Language Tech Market News | Scoop.it

Uru's software is supposed to understand the content of a video and then dynamically insert logos and other advertisements that match the video content and look like they were embedded there all along.

LT-Innovate's insight:

Adobe recently acquired Sayspring, a voice interface company, presumably to understand speech in videos. 

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How Big Data Knowledge of Customers Enables Effective Voice Advertisements

How Big Data Knowledge of Customers Enables Effective Voice Advertisements | Language Tech Market News | Scoop.it

Smply put, voice-activated content sits right at the heart of what consumers want: Control. The information consumers give us to exert that control over content informs our ability to deliver them relevant, engaging advertising. As programmatic options continue to get refined, the ease for lifestyle brands and their agencies to get results increases geometrically.

LT-Innovate's insight:

Voice ads only come linearly, (one at a time) so how to you ensure customers get to hear what they want? Predictive big data of course.

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3 Start-ups Using Data-backed #NLG to “Optimise” Marketing Messages

3 Start-ups Using Data-backed #NLG to “Optimise” Marketing Messages | Language Tech Market News | Scoop.it

Persado, Motiva and Phrasee among others are utilising AI (#NLG) to help optimise marketing messages and deliver better marketing and email campaigns that help increase open rates, conversion rates, click-through rates, and overall increase the ROI on marketing.

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