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#MT Not Yet Convincing Shoppers says Study

#MT Not Yet Convincing Shoppers says Study | Language Tech Market News | Scoop.it

Ecommerce content producer Quill.(US) tested product copy produced by human translators and by machines, asking survey respondents which would make them more likely to buy, and which gave them the most positive impression of the retailer.
For both these metrics, the study found that human translations dominated across all markets and verticals. Four in five people (79%) said that the human-translated copy made them more likely to buy the product in question, while 80% of respondents agreed that the human-translated descriptions gave them a significantly more positive impression of the retailer.

LT-Innovate's insight:

No real details given, but confirms the general perception that raw MT is not suitable for customer-facing.

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Infographic: E-commerce Sales Worldwide

Infographic: E-commerce Sales Worldwide | Language Tech Market News | Scoop.it
This infographic, published in The Future of E-Commerce Special Report, reveals the rise of global retail e-commerce sales worldwide. The graphic highlights China’s gigantic online shopping industry as well as worldwide sales by region
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