EURid Presents 2017 IDN World Report on Language Access to the Internet | Language Tech Market News | Scoop.it

Linguistic diversity in popular web applications, and the continuing challenge of universal acceptance of internationalised domain names.  The increased adoption of IDNs allows for:
Citizens to use their own identity online
Relation to language, culture and content
Promotion of local and regional content
Businesses and politicians to better target their messages