Social Media Analytics Systems for Businesses - | Language Tech Market News | Scoop.it
Social media analytics services enable companies to know their customers intimately and use statistics to optimize their marketing strategy. An AI algorithm understands the natural language of social media users and classifies and studies the human mind based on its expressed preferences. Social media analytics software is able to provide real-time information and predict a possible customer need or behavior, based on comments, clicks and posts left by users on social media sites. In addition to the increase in sales, companies can provide much more efficient pre-post sale services and expand the company’s notoriety.