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Soul Jazz Records – Mirror To The Soul

Soul Jazz Records – Mirror To The Soul | Language & Mass Communication |

Mirror To The Soul

Music, Culture and Identity In The Caribbean 1920 - 72

Soul Jazz Records

Robert Glover's curator insight, May 2, 2013 11:16 PM

Listening to music is one of the best ways to learn this, and this album is right along the lines of what I play.

Rescooped by kirsty de wilde from Public Relations & Social Marketing Insight!

Social Media A Must For Brands, But Needs A Strategy, Says Vision Critical Study

Social Media A Must For Brands, But Needs A Strategy, Says Vision Critical Study | Language & Mass Communication |

A comprehensive study from market research firm Vision Critical indicates just how important social media is (and will continue to be) for brands, especially when considering product sales. Called From Social to Sale: 8 Questions to Ask Your Customers, the report reveals — based on 6,000+ survey respondents — that consumers are often more likely to purchase items after seeing them and/or interacting with posts about them on the social media platforms Facebook, Twitter, and Pinterest.


More specifically, “4 in 10 social media users have purchased an item online or in-store after sharing or favoriting it on Facebook, Twitter or Pinterest,” according to the report. Additionally, it found that Pinterest is the site most likely to drive “spontaneous purchasing.”


An article about the report on Cantech Letter summarized some key findings, noting that “social media drives both in-store and online purchases in almost equal numbers. 38% of people who have liked, shared or commented on a product on Facebook have gone on to buy the product. And 43% of people who have favorited or shared a product on any social media platform ultimately purchased it. Facebook is still king in terms of volume, with 75% of respondents logging in daily, compared with 17% for Twitter and Pinterest.”...

Via Jeff Domansky
Jeff Domansky's curator insight, July 17, 2013 1:08 PM

Social media impacts sales and this research report provides more understanding about how sales are impacted. But without a strategy, it's just noise.

Sean G. Smith's curator insight, July 21, 2013 4:33 PM


Rescooped by kirsty de wilde from SEO and Social Media Marketing!

Social Media is making SEO more personal

Social Media is making SEO more personal | Language & Mass Communication |

The game has changed.


Now, in 2013 and beyond, Social Media is playing an increasingly important role in how your blog content ranks in Search Engines.


'Social signals continue to correlate very well with better rankings' – SearchMetrics'


SearchMetrics found that Google +1s, Tweets, Pinterest shares and all Facebook activity (shares, likes & comments) had a significant correlation to higher search engine placement. In fact the only non-social measure in the top 8 correlating measure was the number of backlinks.


And it looks like social media signals will become increasingly important to SEO for the foreseeable future.


Read More:


Via Antonino Militello
Pauline Mwangi's curator insight, October 1, 2013 2:16 AM

The challenge this presents is the ability to create a vibrant community on social media. Since the more vibrant your community is, then the more successful your posts will be as they will be shared severally within the commmunity, hence increasing brand visibility.


That said, it is a good problem since we all have the capacity to network and create great communities.

Jim Niemela's curator insight, October 1, 2013 11:42 PM

Social Media plays a bigger role now than ever before in SEO.

LAT Multilingual's curator insight, October 2, 2013 3:49 PM

It's always good to see how social media is growing in importance and reading that it is beginning to have more of a bearing on SEO is good news.