Language and Mind
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Why Your Content Strategy Desperately Needs Serendipity

It is a marketer's nightmare. Your recipe for creating content is falling flat. Your content strategy desperately needs serendipity. Here's why & how.
Pat Heffernan's insight:

Oops, saw a little Einstellung effect today. Time for serendipity. #writing

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The Psychology of Writing and the Cognitive Science of the Perfect Daily Routine

The Psychology of Writing and the Cognitive Science of the Perfect Daily Routine | Language and Mind | Scoop.it
How to sculpt an environment that optimizes creative flow and summons relevant knowledge from your long-term memory through the right retrie
Pat Heffernan's insight:

Perhaps the ideal mix is daily routine with regular opportunities for serendipity....

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