Kuoni to use 'augmented reality' in new campaign - Travolution.co.uk | La "Réalité Augmentée" (Augmented Reality [AR]) | Scoop.it
Kuoni claims to be one of the first UK operators to employ ‘augmented reality’ in press and magazine advertising.


This allows readers to be prompted to view extra content and video through smartphones and iPads using image recognition technology from specialist firm Aurasma.