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Baromètre sur le pharmacien connecté – les applications de santé - Presse et enquêtes - DirectMedica

Baromètre sur le pharmacien connecté – les applications de santé - Presse et enquêtes - DirectMedica | L'Innovation Santé | Scoop.it
Aujourd’hui, 1 titulaire sur 5 recommande des applications de santé à sa clientèle. Découvrez notre baromètre...
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loicpharma's curator insight, May 3, 2017 4:27 PM
Les pharmaciens sont-ils prêt à conseiller des applis de santé ? L'idée fait son chemin. Il faut encore convaincre les professionnels de la sécurité et de la fiabilité de ces dispositifs.
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Une App mobile plus efficace qu’un scanner pour détecter la récidive d’un cancer du poumon

Une App mobile plus efficace qu’un scanner pour détecter la récidive d’un cancer du poumon | L'Innovation Santé | Scoop.it
Une simple application mobile de recueil d’informations de la part d’un patient serait-elle plus efficace qu’un coûteux scanner ? C’est ce qu’affirme le docteur Fabrice Denis, cancérologue, président du syndicat national des radiothérapeutes oncologues et chercheur associé au Coria CNRS. Il a pris la parole à l’occasion de l’événement Paris Health Care Weeek, qui se tient à Paris du 29 au 31 mai.

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#Esante A quoi ressemblera l’hôpital du futur ? #transfonum #hcsmeufr 

#Esante A quoi ressemblera l’hôpital du futur ? #transfonum #hcsmeufr  | L'Innovation Santé | Scoop.it
La Paris Healthcare Week a démarré le 29 mai. Ce salon dédié à la santé présente, entre autres, les nouvelles technologies qui font leur apparition dans le monde médical. L'occasion de voir ce que l'hôpital du futur nous réserve.

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GIE_GERS's curator insight, May 30, 12:57 PM

La Paris Healthcare Week a démarré le 29 mai. Ce salon dédié à la santé présente, entre autres, les nouvelles technologies qui font leur apparition dans le monde médical. L'occasion de voir ce que l'hôpital du futur nous réserve.

Gabriel David's curator insight, May 31, 4:20 AM
La Paris Healthcare Week a démarré le 29 mai. Ce salon dédié à la santé présente, entre autres, les nouvelles technologies qui font leur apparition dans le monde médical. L'occasion de voir ce que l'hôpital du futur nous réserve.
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#ESANTE Transformation numérique de la santé: "il faut impérativement dépasser la technocratie" (Gilles Babinet @babgi‏) #hcsmeufr #TransfoNum

#ESANTE Transformation numérique de la santé: "il faut impérativement dépasser la technocratie" (Gilles Babinet @babgi‏) #hcsmeufr #TransfoNum | L'Innovation Santé | Scoop.it
Le représentant de la France auprès de la Commission européenne sur le numérique, Gilles Babinet, a insisté sur l'impératif de "dépasser la technocratie" et le "fractionnement" du système de santé pour réussir la transformation numérique du secteur, à l'occasion des premières Rencontres prévention santé organisées le 15 mai à Paris par la Fondation d'entreprise Ramsay-Générale de santé.

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GIE_GERS's curator insight, May 24, 4:25 AM

Le représentant de la France auprès de la Commission européenne sur le numérique, Gilles Babinet, a insisté sur l'impératif de "dépasser la technocratie" et le "fractionnement" du système de santé pour réussir la transformation numérique du secteur, à l'occasion des premières Rencontres prévention santé organisées le 15 mai à Paris par la Fondation d'entreprise Ramsay-Générale de santé.

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 De la réalité virtuelle pour former les infirmières à Lausanne | ICTjournal

 De la réalité virtuelle pour former les infirmières à Lausanne | ICTjournal | L'Innovation Santé | Scoop.it
L'Institut et Haute Ecole de la Santé La Source enrichit ses formations avec de la réalité virtuelle.

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La HAS favorable à l'adoption de normes de développement des algorithmes en santé

La HAS favorable à l'adoption de normes de développement des algorithmes en santé | L'Innovation Santé | Scoop.it
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PARIS (TICpharma) - La Haute autorité de santé (HAS) recommande, dans sa contribution aux états généraux de la bioéthique, que des "bonnes pratiques de développement" de l'intelligence artificielle (IA) soient éditées, "voire qu'un cadre normatif soit créé" pour concevoir et encadrer le recours aux algorithmes dans le domaine de la santé.



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IoT dans la santé : quelles sont les possibilités et les défis ?

Quand on parle de l’Internet des Objets (IoT), considéré comme la troisième évolution de l’Internet, celle-ci offre une multitude d’avantages tels que l’amélioration de l’efficacité et de la qualité des services en les déployant dans des dispositifs médicaux.

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Santé connectée : des applis au quotidien - Sciencesetavenir.fr

Santé connectée : des applis au quotidien - Sciencesetavenir.fr | L'Innovation Santé | Scoop.it
Cette sélection d'applis sur la santé connectée est extraite de Sciences et Avenir 855, daté mai 2018.

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#ESANTE #GAFAM Microsoft investit 25 millions de dollars pour mettre l'intelligence artificielle au service des handicapés #IA #hcsmeufr 

#ESANTE #GAFAM Microsoft investit 25 millions de dollars pour mettre l'intelligence artificielle au service des handicapés #IA #hcsmeufr  | L'Innovation Santé | Scoop.it
Microsoft poursuit ses efforts en matière d'accessibilité en investissant 25 millions de dollars sur 5 ans pour aider développeurs, entreprises et chercheurs à mettre au point des produits et solutions d'intelligence artificielle à destination des personnes en situation de handicap.

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GIE_GERS's curator insight, May 8, 2:18 PM

Microsoft poursuit ses efforts en matière d'accessibilité en investissant 25 millions de dollars sur 5 ans pour aider développeurs, entreprises et chercheurs à mettre au point des produits et solutions d'intelligence artificielle à destination des personnes en situation de handicap.

 
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AI Could ‘Redesign’ the Drug Development Process  #hcsmeufr #esante #digitalhealth

AI Could ‘Redesign’ the Drug Development Process  #hcsmeufr #esante #digitalhealth | L'Innovation Santé | Scoop.it

This week at the World Medical Innovation Forum in Boston, industry experts gathered to discuss the role of artificial intelligence (AI) in healthcare. While AI has made waves in diagnosing certain diseases better than doctors, there’s another area where the tech is being applied that might eventually have even greater impacts on health.


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How to Accelerate the Adoption of Digital Health Technology

How to Accelerate the Adoption of Digital Health Technology | L'Innovation Santé | Scoop.it
A focus on the end u In 1997, health information technology and digital health pioneer Warner Slack wrote his bold and prophetic book, Cybermedicine: How Computing Empowers Doctors and Patients for Better Care. Slack argued that “the electronic digital computer, with its capacity to hold large amounts of data and to execute multiple complex instructions and accuracy would…find an important clinical role in both diagnosis and treatment.” is essential
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FDA moves to encourage A.I. in medicine, drug development  #hcsmeufr #esante #digitalhealth

FDA moves to encourage A.I. in medicine, drug development  #hcsmeufr #esante #digitalhealth | L'Innovation Santé | Scoop.it
The regulator said it expects to see an increasing number of AI-based submissions in the coming years, starting with medical imaging devices.

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Art Jones's curator insight, April 26, 8:50 PM

These are very encouraging words from the FDA.

 

Excerpt:  The Food and Drug Administration is making moves to encourage the use of artificial intelligence and other digital tools in medicine and drug development, expanding a program it announced last year around digital health and establishing a new incubator focused on health technology.

 

"AI holds enormous promise for the future of medicine," FDA Commissioner Scott Gottlieb said in prepared remarks for the Health Datapalooza conference Thursday in Washington. "We're actively developing a new regulatory framework to promote innovation in this space, and support the use of AI-based technologies."

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Etude de cas : le pari d’IBM Watson dans la santé

Etude de cas : le pari d’IBM Watson dans la santé | L'Innovation Santé | Scoop.it
IBM a développé un supercalculateur, Watson, qui peut sauver des vies en offrant une aide à la décision aux médecins. Comment ça marche ? Et quelles sont ses limites ?

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Le fonds Patient Autonome : pour qui, pour quoi ? | Bpifrance servir l'avenir

Le fonds Patient Autonome : pour qui, pour quoi ? | Bpifrance servir l'avenir | L'Innovation Santé | Scoop.it
Le Fonds Patient Autonome, récemment lancé par Bpifrance, qui accompagne financièrement les startups de la santé connectée, vient de réaliser son 1er investissement dans l'entreprise Invivox. L’occasion d’en savoir plus avec Chahra Louafi, la directrice de ce fonds.

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#MÉDECINE RÉGÉNÉRATIVE : Les premières cornées humaines imprimées en #3D #esante #hcsmeufr

#MÉDECINE RÉGÉNÉRATIVE : Les premières cornées humaines imprimées en #3D #esante #hcsmeufr | L'Innovation Santé | Scoop.it
C’est un exploit d’une équipe de l’Université de Newcastle qui « imprime » ces premières cornées humaines en 3D et suggère que la technique pourrait être utilisée à l'avenir pour assurer un approvisionnement illimité de cornées. Une avancée primordiale en médecine régénérative face à la pénurie importante de cornées disponibles pour la transplantation. Aujourd’hui, on estime à 10 millions le nombre de personnes ayant besoin d’une intervention chirurgicale pour prévenir la cécité cornéenne à la suite de maladies telles que le trachome ou les troubles oculaires infectieux. Et à 5 millions, le nombre de personnes souffrent de cécité totale en raison de lésions cornéennes causées par des brûlures, des lacérations, une abrasion ou une maladie.

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GIE_GERS's curator insight, May 31, 4:05 PM

C’est un exploit d’une équipe de l’Université de Newcastle qui « imprime » ces premières cornées humaines en 3D et suggère que la technique pourrait être utilisée à l'avenir pour assurer un approvisionnement illimité de cornées. Une avancée primordiale en médecine régénérative face à la pénurie importante de cornées disponibles pour la transplantation. Aujourd’hui, on estime à 10 millions le nombre de personnes ayant besoin d’une intervention chirurgicale pour prévenir la cécité cornéenne à la suite de maladies telles que le trachome ou les troubles oculaires infectieux. Et à 5 millions, le nombre de personnes souffrent de cécité totale en raison de lésions cornéennes causées par des brûlures, des lacérations, une abrasion ou une maladie.

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TABAGISME : 2 paquets par jour, c’est un risque multiplié par 5 d’#AVC #sante #hcsmeufr #Tabac 

TABAGISME : 2 paquets par jour, c’est un risque multiplié par 5 d’#AVC #sante #hcsmeufr #Tabac  | L'Innovation Santé | Scoop.it

"The more you smoke, the more you stroke", écrivent les auteurs dans leur communiqué. Les hommes de moins de 50 ans qui fument sont bien évidemment plus susceptibles d'avoir un AVC mais ce qui est plus frappant est que le risque, chez ces jeunes adultes est directement dose-dépendant du nombre de cigarettes fumées. L’étude publiée dans Stroke, la revue spécialisée de l'American Heart Association, conclut que fumer c’est aussi un risque d’AVC quasiment multiplié par 2 par rapport à ceux qui n’ont jamais fumé.

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GIE_GERS's curator insight, May 24, 3:21 PM

"The more you smoke, the more you stroke", écrivent les auteurs dans leur communiqué. Les hommes de moins de 50 ans qui fument sont bien évidemment plus susceptibles d'avoir un AVC mais ce qui est plus frappant est que le risque, chez ces jeunes adultes est directement dose-dépendant du nombre de cigarettes fumées. L’étude publiée dans Stroke, la revue spécialisée de l'American Heart Association, conclut que fumer c’est aussi un risque d’AVC quasiment multiplié par 2 par rapport à ceux qui n’ont jamais fumé.

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#ESANTE Transformation numérique de la santé: "il faut impérativement dépasser la technocratie" (Gilles Babinet @babgi‏) #hcsmeufr #TransfoNum

#ESANTE Transformation numérique de la santé: "il faut impérativement dépasser la technocratie" (Gilles Babinet @babgi‏) #hcsmeufr #TransfoNum | L'Innovation Santé | Scoop.it
Le représentant de la France auprès de la Commission européenne sur le numérique, Gilles Babinet, a insisté sur l'impératif de "dépasser la technocratie" et le "fractionnement" du système de santé pour réussir la transformation numérique du secteur, à l'occasion des premières Rencontres prévention santé organisées le 15 mai à Paris par la Fondation d'entreprise Ramsay-Générale de santé.

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GIE_GERS's curator insight, May 24, 4:25 AM

Le représentant de la France auprès de la Commission européenne sur le numérique, Gilles Babinet, a insisté sur l'impératif de "dépasser la technocratie" et le "fractionnement" du système de santé pour réussir la transformation numérique du secteur, à l'occasion des premières Rencontres prévention santé organisées le 15 mai à Paris par la Fondation d'entreprise Ramsay-Générale de santé.

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De la réalité virtuelle pour former les infirmières à Lausanne | ICTjournal

De la réalité virtuelle pour former les infirmières à Lausanne | ICTjournal | L'Innovation Santé | Scoop.it
L'Institut et Haute Ecole de la Santé La Source enrichit ses formations avec de la réalité virtuelle.

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Telemedicine and social media intersect to advance population health

Telemedicine and social media intersect to advance population health | L'Innovation Santé | Scoop.it

Telehealth and social media appear to be on a collision course that could ultimately help physicians drive population health efforts to better manage chronic disease, and reduce readmissions and ER visits for patients who need help managing a health issue.

And as telehealth continues to gain traction and people look for new ways to engage with physicians and their own healthcare, social media seems an obvious channel to enhance these goals. 

Quite often patients have questions following an episode of care that they'd rather not re-enter the in-office patient queue to answer. A quick query made via social media falls in line with the type of consumer-centric approach patients, especially millennials, are seeking. With the consumer power and share of the patient population millennials will occupy in years to come, it is likely social media will occupy at least an ancillary role in healthcare communications considering its popularity among that generation.

 
The evidence is emerging that social media could play an increasingly important role in the doctor-patient relationship. A new survey, conducted by the Harris Poll on behalf of the American Osteopathic Association, found that more than half of millennials, 54 percent as well as 42 percent of adults, would like to be friends with or follow their healthcare providers on social media. 

The research also found 65 percent and 43 percent of all adults felt it appropriate to contact their physician regarding a health issue via social media, either by posting on their page or direct messaging them. 

Doctors, however, are still fine tuning how to navigate such correspondence and set appropriate guidelines and barriers. 

"Please don't send me a picture of your rash on Facebook Messenger. I want to be an active part of my patient's care, but social media does open up opportunities for over-sharing or providing information that would be best managed in the office setting or through designated telemedical technology," Jennifer Caudle, an osteopathic family physician and associate professor at the Rowan University School of Osteopathic Medicine told the AOA. 

While health professionals are barred from sharing information over social media that could identify a patient, violating their privacy rights, the AOA said some physicians find social media to be an effective tool for sharing important medical information, especially since young people often don't see a doctor enough.  

But with nearly one-third of Americans, 32 percent, having acted on health information obtained on social media, such as diet changes, exercise, medication or alternative treatments, according to the AOA survey, social media and telehealth could also prove valuable in reducing readmissions. 

By acting as another medium through which patients can access physicians for follow-up advice or care questions stemming from procedures and visits, the technologies could curb potential secondary issues by giving patients the information needed to adjust their own behavior in a timely fashion. The same could be said for the management of chronic disease.


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Essais de #médicaments : les modèles informatiques plus prédictifs que les expérimentations animales ? #hcsmeufr #Esante 

Essais de #médicaments : les modèles informatiques plus prédictifs que les expérimentations animales ? #hcsmeufr #Esante  | L'Innovation Santé | Scoop.it
On le sait, la mise sur le marché d'un nouveau médicament passe par de longs essais, d'abord sur l'animal, puis sur l'homme, afin de vérifier son efficacité thérapeutique et déceler d'éventuels effets indésirables. Mais ces essais sur l'animal, outre le fait qu'ils rencontrent une opposition d'ordre éthique de plus en plus grande de la part de l'opinion publique, restent souvent insuffisants pour comprendre tous les effets d'une nouvelle substance car l'organisme humain, très complexe, ne réagit pas toujours comme celui d'un rat de laboratoire

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GIE_GERS's curator insight, May 15, 5:10 PM

On le sait, la mise sur le marché d'un nouveau médicament passe par de longs essais, d'abord sur l'animal, puis sur l'homme, afin de vérifier son efficacité thérapeutique et déceler d'éventuels effets indésirables. Mais ces essais sur l'animal, outre le fait qu'ils rencontrent une opposition d'ordre éthique de plus en plus grande de la part de l'opinion publique, restent souvent insuffisants pour comprendre tous les effets d'une nouvelle substance car l'organisme humain, très complexe, ne réagit pas toujours comme celui d'un rat de laboratoire

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#Médecine : la #téléconsultation en passe d'être généralisée en septembre #hcsmeufr #Esante 

#Médecine : la #téléconsultation en passe d'être généralisée en septembre #hcsmeufr #Esante  | L'Innovation Santé | Scoop.it
Les syndicats de médecins devraient valider le projet d'accord sur la télémédecine.

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GIE_GERS's curator insight, May 13, 4:31 PM

Les syndicats de médecins devraient valider le projet d'accord sur la télémédecine.

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AI Could ‘Redesign’ the Drug Development Process  #hcsmeufr #esante #digitalhealth

AI Could ‘Redesign’ the Drug Development Process  #hcsmeufr #esante #digitalhealth | L'Innovation Santé | Scoop.it

This week at the World Medical Innovation Forum in Boston, industry experts gathered to discuss the role of artificial intelligence (AI) in healthcare. While AI has made waves in diagnosing certain diseases better than doctors, there’s another area where the tech is being applied that might eventually have even greater impacts on health.


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Fitbit et Google Cloud vont ouvrir aux médecins l'accès à vos données

Fitbit et Google Cloud vont ouvrir aux médecins l'accès à vos données | L'Innovation Santé | Scoop.it
Fitbit et Google Cloud annoncent un partenariat autour des données de santé. Grâce à l'API Cloud Healthcare de Google, les médecins pourront accéder aux données des utilisateurs de bracelets et autres wearables Fitbit.

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Healthcare Marketing Strategies: 15 Ways to Get More Patients

Healthcare Marketing Strategies: 15 Ways to Get More Patients | L'Innovation Santé | Scoop.it

Patients have more options than ever before. With so much information available online, they no longer feel the need to visit the hospital or practice closest to their location. That’s why it’s so important to have a planned, budgeted healthcare marketing strategy to reach new and returning patients in your area at the right time.

Even if you’re happy with your current patient volume, that doesn’t mean you can go without a planned medical marketing strategy to keep your brand at the forefront of people’s minds. Think of all the reasons someone might decide to switch healthcare providers: a change in insurance, relocation, dissatisfaction with wait times, or just one negative experience. You are not guaranteed to keep up your patient volume forever.

Planning Your Healthcare Marketing Strategy

Doctors tell patients all the time that an ounce of prevention beats a pound of cure. It’s better to have a strategy in place now than to wait until you find out your patient database is nearly empty.

A healthcare marketing strategy is an investment. You may have to hire outside help and plan for a larger budget than you have in the past. But in the end, it’s worth it for that peace of mind–and to see your patient volume grow faster than ever before! To help you along, we provided our top 15 items to include with any well-planned healthcare marketing strategy.

Related: 6 Ways to Market Any Healthcare Organization

1. Use consistent branding

You might feel confident your expertise sets you apart from other practices or hospitals. But let’s face it–to a patient, one white coat looks just like the next.

You need to figure out what your brand is all about. What’s unique about your hospital or practice? Is it the way you treat patients? Your family-friendly office? A spa-like environment? There is at least one thing that makes your team unique, and that’s what helps patients remember your name.

It may take time to figure out what works for your brand. But eventually, your healthcare marketing strategy comes together smoothly because you learn how best to represent your brand with any marketing materials.

2. Evaluate the online patient experience

A decade ago, simply having a website was enough to impress prospective patients and help them find your brand. But now, a website is healthcare’s new front door. It’s the first thing patients often see, and if it’s not optimized for user experience, it may also be the last time a person considers your hospital or practice.

Put yourself in a patient’s shoes. If someone were to land on any page of your site, would they know your location and primary services in about 5-10 seconds? Would they be able to contact the right person quickly? Do the imagery and wording represent your average patient?

User experience is an important consideration in website design. But sometimes, designers are so focused on making the website look good, they forget to focus on the patient experience. We often find that websites need to be completely redone. However, it might help to make small changes, like positioning the “Contact Us” form higher up on the page.

3. Build a responsive website

A responsive website is one that automatically adjusts to the size of a screen, so the experience is the same whether the site is accessed on a computer, tablet, or mobile device. It’s the norm in website design today–but more than that, it’s something the search engines are looking for when crawling your website to determine where you rank.

Google cares about the user experience, and it will prioritize competitors who have a site optimized for mobile. In general, responsive sites work best for the mobile experience. But even if you currently have a responsive site, you should check that the content and imagery continues to load properly on mobile devices.

4. Test site speeds

Marketers who study user behaviors online have proven that patients today are less willing to put up with slow loading times than ever before. It only takes 5 seconds to lose a prospective patient who decides to navigate elsewhere thanks to your slow site.

In fact, it’s another user experience issue that may cause your medical website to fall in the search engine results. You can test your site speed at Google’s PageSpeed Insights here. If load times are slow, speak to your web developer about ways to speed it up.

5. Optimize for the search engines

Search engine optimization is a powerful tool for getting your practice or hospital to the top of the search engines. However, it’s a lot more complex than most people realize. You cannot simply use the term “optometry practice” 100 times throughout your website and hope to rank number one on Google among optometrists in your area.

A large part of SEO involves using the right keywords so that Google can crawl your site and make sure you rank for the proper terms. But it also means using those terms naturally throughout your content, as Google cares about readability first and foremost. And this is only the beginning of best practices for SEO, which also include:

  • Having links pointing back to each page on your site.
  • Gaining backlinks from reputable sites.
  • Managing your site index or sitemap.
  • Claiming your site on Google My Business.
  • Submitting your site to Google.

6. Utilize PPC and display ads

Pay-per-click advertisements appear first in the search results.

Search engine optimization is an organic way to make a practice or hospital more visible online. However, even if your site ranks number one for a search term like “dentist in Tulsa,” there are still 3 or 4 paid advertisements above that number one search that people will see first.

These are pay-per-click advertisements, paid advertisements that are laser-targeted to appear first for a set of search terms. With pay-per-click advertising (also known as PPC or paid search), you can manage your budget and decide what you’d be willing to spend to keep your site visible at the top of the search engines. Your return on investment is clear and defined with both PPC ads and display ads that appear on the sidebar or top of other websites.

7. Leverage social media (the right way)

Too many hospitals and practices rely on organic social media for a large part of their digital healthcare marketing strategiesOrganic social media means posting photos, updates, events, and more directly to the Facebook, Twitter, or Google+ platform, and it’s a valid strategy to build your brand and let patients know what’s new.

However, it shouldn’t be your only social strategy. Paid advertising on social media is a better way to reach the right people who may be looking for your services—even if you’re not already connected. Let’s face it: few people share posts from local healthcare organizations online unless they are already engaged with that group, or better yet, employed by it.

Paid social media is about more than pressing the “Boost Post” button that appears when you post from your business page. Like PPC and display advertising, it involves strategizing and budgeting to target the audience you want.

8. Ask for reviews

Typically, patients only leave reviews when they are motivated to do so, or if they had an above average (or extremely poor) experience. Unless you ask for reviews, you miss an opportunity to feature positive feedback from patients who were satisfied with their visit. This might be difficult for your front office staff to do–and they should not be required to evaluate each patient’s level of satisfaction as they walk out the door.

That’s why we recommend automated reviews as part of any hospital or practice healthcare marketing strategy. Here’s a brief overview of automated reviews: patients use a computer or tablet at the office to rate the quality of service they received on a scale of 1-10. High scores automate a follow-up email asking the patient to leave a review on their site. Those positive reviews show up directly on your website and can potentially counteract any negative reviews left elsewhere online.

Poor scores allow the practice or hospital a chance to ask the patient to elaborate and, hopefully, reach out and resolve the issue.

9. Follow up with patient feedback

You can’t help it when patients have a poor opinion of your practice and leave reviews on outside sites such as Yelp. What you can do, however, is follow up with any patient feedback and show that you are working on the problem. Sites like Yelp allow you to respond to patient feedback directly. With the right follow-up, patients may be motivated to update their review to let others know the problem was resolved in a timely fashion.

Reputation management should be part of any healthcare marketing strategy, but this doesn’t mean you should get defensive about negative reviews. It means upgrading processes and equipment and ensuring the best possible patient experience moving forward based on prior patient feedback.

10. Look into traditional media options

Many hospitals, groups, and practices are afraid to invest in external media opportunities: traditional advertising sources like radio, television, billboards, and newspapers. It’s a major investment, and you have to be careful about where you spend your money to see the best results.

Having a trustworthy media buyer to make these decisions for you is the best way to make sure your advertisements get seen by the right people at the right time. A billboard in the middle of nowhere does little to bring in patients, but a television advertisement that runs on a channel with demographics that represent your average patient can do wonders for your ROI.

11. Build doctor referrals

How does your practice reach potential referring doctors? If you’re not using a physician liaison, you’re not getting what you need. Too many practices and specialty groups trust the front desk to reach out to doctors who may choose to refer their practice–but the front desk simply does not have the time to commit to this!

Doctor referrals are some of your best organic strategies for bringing in new patients. Your physician liaison should be visiting hospitals and practices every day, scheduling lunches with potential referral bases, and keeping in touch with potential sources.

See also: Grow Doctor Referrals

12. Check in with current patients

Though it may not compare to digital advertising, word-of-mouth referrals should always be part of your overall healthcare marketing strategy.

Follow up with patients after an appointment or procedure to see how they’re doing. Ask about their families, or send out birthday cards with a personalized touch. Send emails and mail reminders for follow-up appointments, and do whatever you can to maintain a relationship. Patients will always appreciate that you took the time and may make a point to recommend you to friends and family.

13. Become an authority in your field

Prospective patients remember you when you establish yourself as an authority in your medical specialty. Your PR (public relations) strategy should involve reaching out to the appropriate media outlet when you have something to share–it’s free advertising for your brand!

Stay up-to-date with your industry through LinkedIn groups and other online forums. Consider following sites like HARO (Help a Reporter Out) to learn about interview opportunities. Submit press releases from time to time–and consider hiring outside help to boost your visibility.

14. Track your strategy

You should continuously monitor how your medical marketing strategy pays off in terms of ROI. Each year, your healthcare marketing budget should adjust in terms of what you want to focus on this year, based on a careful study of your metrics so far. There are many ways to do this:

  • Use a CRM (customer relationship management system) like HubSpot to track how patients engage with your campaigns via email or targeted landing pages.
  • Use Google Analytics to find out what terms you rank for in the search engines, and which terms you’re missing out on.
  • Track your pay-per-click campaigns by setting up Google AdWords.
  • Use a HIPAA compliant phone tracking system to see how paid advertising is paying off and to monitor your front desk.

15. Audit your front desk

You can have the best healthcare marketing strategy for anyone in your area…but if your front desk staff cannot handle calls properly, you lose money and opportunities. An audit of your front desk may reveal any of the following:

  • Long hold times
  • Confusion or misinformation
  • A slow scheduling system
  • An inability on the part of your staff to “sell” your services
  • No strategy in place to get patients to book an appointment

We strongly believe that no healthcare marketing strategy is complete if you don’t take the time to train the front office staff properly!


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FDA moves to encourage A.I. in medicine, drug development  #hcsmeufr #esante #digitalhealth

FDA moves to encourage A.I. in medicine, drug development  #hcsmeufr #esante #digitalhealth | L'Innovation Santé | Scoop.it
The regulator said it expects to see an increasing number of AI-based submissions in the coming years, starting with medical imaging devices.

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Art Jones's curator insight, April 26, 8:50 PM

These are very encouraging words from the FDA.

 

Excerpt:  The Food and Drug Administration is making moves to encourage the use of artificial intelligence and other digital tools in medicine and drug development, expanding a program it announced last year around digital health and establishing a new incubator focused on health technology.

 

"AI holds enormous promise for the future of medicine," FDA Commissioner Scott Gottlieb said in prepared remarks for the Health Datapalooza conference Thursday in Washington. "We're actively developing a new regulatory framework to promote innovation in this space, and support the use of AI-based technologies."

Rescooped by DIRECT MEDICA by Webhelp from E-Santé, M-Santé, Télémedecine, Applications, Objets connectés, Intelligence artificielle
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Etude de cas : le pari d’IBM Watson dans la santé

Etude de cas : le pari d’IBM Watson dans la santé | L'Innovation Santé | Scoop.it
IBM a développé un supercalculateur, Watson, qui peut sauver des vies en offrant une aide à la décision aux médecins. Comment ça marche ? Et quelles sont ses limites ?

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