Infographic: What’s Different About The 2012 Olympics? Social Media, Basically | Kriti Kapoor | Scoop.it

How fast things change...do you know how much bigger social is for the 2012 games vs 2008? 100X....instead of eyeballs, we're measuring cheers, users and engagement. What stays the same though? My favorite campaigns are still Visa, P&G, Coca-Cola and Nike. Good as gold.