KK Marketing News
188 views | +0 today
KK Marketing News
รวมข่าวและความรู้ด้านการตลาด
Your new post is loading...
Your new post is loading...
Rescooped by Kobkij Kong Praditpolpanich from MarketingHits
Scoop.it!

Who's Using Pinterest Anyway? [INFOGRAPHIC]

Who's Using Pinterest Anyway? [INFOGRAPHIC] | KK Marketing News | Scoop.it
Digital media agency Modea put together this infographic with findings from a February comScore report.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Kobkij Kong Praditpolpanich from Digital Marketing & Communications
Scoop.it!

The Game Mechanics of Customer Loyalty

The Game Mechanics of Customer Loyalty | KK Marketing News | Scoop.it
Here are five ways startups can develop customer loyalty, based on the some of the principles of gamification.

Via Alex Butler
more...
No comment yet.
Rescooped by Kobkij Kong Praditpolpanich from Internet Marketing Strategy 2.0
Scoop.it!

How To Find Key Influencers In a Specific Niche

How To Find Key Influencers In a Specific Niche | KK Marketing News | Scoop.it

Robin Good: Influencers are those individuals who have enough reputation, credibilityand expertise to affect your interests and choices. That's a very valuable commercial proposition for marketers. But how do you find these influencers.

 

Some interesting alternatives are starting to emerge, beyond the popularity-based score-based reputation services as Klout and Peerindex.

 

Jure Klepic reports on this: “Who are these influencers and how DO we find them?

 

Is there some way of identifying those people who are connected to a critical mass of easily influenced people?"

 

The article analyzes some of the shortcomings of the approaches used today, while highlighting some of the new and more interesting services that focus on helping you or your company identify key influencers in a specific niche.

 

Informative. Useful. 7/10

 

Full article: http://jureklepic.com/2012/05/25/who-are-the-influencers-and-how-do-we-find-them/ ;


Via Robin Good
more...
Beth Kanter's comment, May 27, 2012 1:48 PM
Jan: When I look at the photo illustration, it makes ask why there are so few women in the photo ... now off to check this out.
Rescooped by Kobkij Kong Praditpolpanich from Youth Media Consumption
Scoop.it!

Targeting the Next Generation of Consumers: the millennials

Targeting the Next Generation of Consumers: the millennials | KK Marketing News | Scoop.it

Marketers have been audience-centric since the dawn of their existence. And whereas companies have long thought about audiences and age groups, there is now a broader divide in how the generations think and view the world.

 

In order to attract Generation Y, some 60 million people, (whether to land them as a customer or as an employee) it is necessary to customize your appeals and communication style to fit their techno-oriented lifestyle. But it goes beyond merely adapting your content to changing the way you communicate in general.

 

Gen Y, sometimes referred to as the Echo Boomers because of their huge numbers (according to the US Census there are three times as many Gen Ys as there are Gen Xers), has a reputation for being peer-oriented due, in part, to its reliance on instant communication technologies and the Internet, including email, IMs, texting and social media components like YouTube, Facebook, MySpace and Twitter.

 

When recruiting Generation Y (exact pinpoints are not agreed upon but generally this term refers to individuals born between 1979-1994) you need to give some thought as to who they are and what motivates them. If Gen X is the MTV generation, you can think of Gen Y as the American Idol generation. They are a collective who have been awarded throughout school with everybody-wins trophies. You show up, you get a ribbon. (Alsop, Ron. The Trophy Kids Grow Up: How the Millennial Generation is Shaking Up the Workplace. Jossey-Bass).

 

This has translated into a group who believe they can all sing well enough to win a national competition. But they are also a very giving group. USA Today reports that they volunteer more than any previous generation and they are more socially conscious than any generation since World War II. They have been strictly scheduled throughout most of their lives in sports, dance, foreign language classes, etc. Gen Y is also dependent on peer-to-peer interaction and holds peer reviews in high esteem.

 

This can benefit your company in a very direct way if you tailor your offerings accordingly. Keep in mind

 

1. They are technology-savvy. It’s not enough for you to have a website. Gen Y’s online usage extends past such basics. You need to involve them. Interaction is key

2. They need to feel valued. Remember the everyone gets a ribbon idea? This group has plenty to offer and knows so. Their opinions are valuable.

3. They want to be friends. For this generation, it’s not the quality but the quantity. Number of friends, followers and fans are very important to their collective thinking. Connecting them with peers is essential to holding their interest.

4. They want to be a part of something big. This generation, more so than any before it, has giant dreams. They want to be the next biggest (fill in the blank) but most of it involves being affluent and lauded. Making them feel like a vital part of a lively, desirable community is imperative

5. They’ve gone green. While you may be weighing the costs and steps it takes to go green, the millennials are already there. They’ve grown up in a climate where global warming is on every blackboard and their teachers have educated them on concerns past generations just didn’t think about.

 

The economy has placed challenges on marketers but tailoring your product copy and offerings to appeal to the technology-savvy Gen Y will benefit you in the long run. This is a very different group you are targeting, so review your copy and your technology and see how you can rework them to be more appealing to this important generation.


Via Kullatip Satararuji
more...
No comment yet.
Rescooped by Kobkij Kong Praditpolpanich from Curation, Social Business and Beyond
Scoop.it!

36% Trust Brands More When They Have A Social Presence #Infographic

36% Trust Brands More When They Have A Social Presence #Infographic | KK Marketing News | Scoop.it

By Pivot Conference - http://bit.ly/wkNX8s 

@pivotcon

 

Does a brand’s social presence impact your purchase?

An Infographic published by Mr. Youth  - http://bit.ly/zgjXLd , a word of mouth marketing firm, polled 4500 adults to uncover the impact of social media on purchases.

 

They discovered that social media not only influences brand reputation and PR, but often can lead directly to a sale.

Over 90% of respondents either received or made recommendations to friends and families on Facebook. 65% of these social recommendations directly led to a purchase.

On top of that, 80% of those who received a response to a social media post by a brand made a purchase as a result of that interaction.

 

With numbers as striking you’d think businesses would be quick to comprehend. Yet according to the study, brands only respond to half of their social media posts, divided almost equally between Facebook and Twitter. 

Download here: http://bit.ly/AcwkmT 


Via maxOz, janlgordon
more...
No comment yet.
Scooped by Kobkij Kong Praditpolpanich
Scoop.it!

Social Network and Online Community

A short brief history of Social Network and Social Reaction.  อันนี้เพื่อนผมทำขึ้นมา เข้าใจง่ายดี 

more...
No comment yet.
Scooped by Kobkij Kong Praditpolpanich
Scoop.it!

From Content to Customer

From Content to Customer explores the nexus between content marketing and demand generation.
more...
No comment yet.
Scooped by Kobkij Kong Praditpolpanich
Scoop.it!

Facebook Timeline Brand Pages Are Here [PICS]

Facebook Timeline Brand Pages Are Here [PICS] | KK Marketing News | Scoop.it
Announced today, Facebook Timeline brand Pages appear to be a powerful new tool for companies and businesses. This is what they look like.

 

Facebook Timeline มีประโยชน์แยะอยู่ ควรเปลี่ยนเหมือนกัน

more...
No comment yet.
Rescooped by Kobkij Kong Praditpolpanich from MarketingHits
Scoop.it!

iPhone 5 Commercial (video)

Clearly amazing. The quad-core A5 chip delivers even more power. The laser projection keyboard liberates your thumbs. The new iClear Retina display presents sharp graphics and stunning images. iOS 6 will take your iPhone experience in an entirely new direction. And if there's anything else you need, just ask Siri.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by Kobkij Kong Praditpolpanich from MarketingFactory
Scoop.it!

iQ Street View

รถกูเกิ้ล Street View เข้าไม่ได้ แต่โตโยต้าเข้าได้ !!!! คลิปโฆษณาเด็ด ๆ ขายรถเล็กในยุโรป http://vimeo.com/41074436   


Via Sanghoon Lee
more...
No comment yet.
Rescooped by Kobkij Kong Praditpolpanich from digital marketing strategy
Scoop.it!

7 Reasons B2B Marketers Should Love Slideshare

7 Reasons B2B Marketers Should Love Slideshare | KK Marketing News | Scoop.it

7 reasons to take a serious look

Slideshare presentations are highly shareable and embeddable. It’s similar to loading video content to YouTube – you get your content in an external hub and can use the embed code to embed the presenation on your and others blogs, other people can do that too, if you enable it. As a huge site, Slideshare ranks well, it offers you visibility. Even more so when keywords like presentation are used (try it!). Fish where the fish are instead of expecting people to come to you. You can build inbound links from Slideshare. It offers a stream of traffic for the right content, we’ve found this for Smart Insights, similar with Scribd, too You can collect leads from your presentations within Slideshare (LeadShare). They have API access meaning you can (depending on your CRM) capture leads straight to your own software. You can host Private, member only presentations. You can lock content for view only or allow download of your material (awlays try doing the latter!). Make your brand sizzle! It’s another place to be creative without loosing focus and develop a sense of thought leadership in a marketing outpost with real reach. Showcase your work in LinkedIn. There’s a cosy relationship with LinkedIn, making your content easy to re-purpose into another social network. By Danyl Bosomworth - http://bit.ly/H6iqlB ;


Via maxOz, malek
more...
maxOz's comment, March 30, 2012 7:58 AM
Thanks John and You too have a wonderful weekend cheers Michele
malek's comment, March 30, 2012 9:23 AM
Good one, MaxOz. Have a great w/e
maxOz's comment, March 30, 2012 9:52 AM
Thank You Malek, appreciate the feedback, You too have a wonderful weekend x
Scooped by Kobkij Kong Praditpolpanich
Scoop.it!

คนมีสี แบรนด์ก็มีสีเหมือนกัน….!!!!

คนมีสี แบรนด์ก็มีสีเหมือนกัน….!!!! | KK Marketing News | Scoop.it

แต่มี 3 คำถามที่คุณจะต้องถามตัวเองก่อนที่จะทำแบรนด์ว่า….

สีอะไรจึงจะหมายถึงบุคลิกของตราสินค้าคุณ(Brand Personality)….???

สีอะไรที่เหมาะสมกับลักษณะของสินค้า / บริการคุณ(Brand Characteristic)….???

สิ่งที่สีคู่แข่งใช้งานเป็นอย่างไร(Brand Competitor Comparisons)….???

more...
No comment yet.
Rescooped by Kobkij Kong Praditpolpanich from Digital Marketing & Communications
Scoop.it!

7 Key Tips for Leveraging Big Data

7 Key Tips for Leveraging Big Data | KK Marketing News | Scoop.it
Big data offers a wealth of business opportunities, many of them untapped by companies large and small. If you're diving in, check out these tips.

Via Alex Butler
more...
No comment yet.
Scooped by Kobkij Kong Praditpolpanich
Scoop.it!

IKEA - Facebook showroom

IKEA - Facebook showroom แคมเปญนี้ประสบความสำเร็จ จนเป็นตำนาน

more...
No comment yet.
Scooped by Kobkij Kong Praditpolpanich
Scoop.it!

มาแล้ว! ระบบโฆษณาใหม่ของ Facebook

มาแล้ว! ระบบโฆษณาใหม่ของ Facebook | KK Marketing News | Scoop.it
E-marketer กำลังมีเครื่องมือใหม่เพื่อช่วยทำการตลาดบน Facebook ได้หลากหลายกว่าเดิม แถมยังสามารถอินเทอร์แอคทีฟกับผู้บริโภคได้อย่างใกล้ชิด...
more...
No comment yet.