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6 Ways to Measure Your Social Media Results | Social Media Examiner

6 Ways to Measure Your Social Media Results | Social Media Examiner | kiran-IMC | Scoop.it
Social media measurement: how to develop a framework for tying your social media performance to your business goals so you can measure your social media results.
Kiran Ramji's insight:

in producing IMC its important to measure how various campaigns have performed within the market so that any necessary changes can be made. Social media has become a growing aspect of IMC over the last decade if that. firms these days are heavy reliant upon social media marketing, but how do they measure if it has produced results? this article points out ways in measuring this. the most eefective i believe is innovation. finding out what the consumer thinks and likes about your brand/products via such networks as twitter and facebook. by knowing what they like in yo9ur products you can work on consistency to continue to give the customer what they like.

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Social Media: Do You Know Your Audience? | Heidi Cohen

Social Media: Do You Know Your Audience? | Heidi Cohen | kiran-IMC | Scoop.it
Before you dive into creating your social media marketing strategy, know who's in your audience and where you can find them.
Kiran Ramji's insight:

the main focus of this article is knowing your audiance and how to target them. the article explians why finding the right target market for your brand is important. emphizising on not going straight in to social media marketing untill you have established your market, you dont want the consumer to get the wrong idea of your brand. i found this article quite interesting as i am a very loayl nike customer i start to see their campaigns in a new light and realize the work theyve put into their social media campaigns to make them as sucessful as they are.

 

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Rescooped by Kiran Ramji from Intergrated Marketing Communications 2013
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Nike, Snickers and Fosters have created powerful integrated campaigns – so what's their secret?

Nike, Snickers and Fosters have created powerful integrated campaigns – so what's their secret? | kiran-IMC | Scoop.it
For an increasing number of campaigns, integration across a large number of media is essential. Tim Bourne, chief executive of Exposure, explains how it should be done

Via Johnny Price
Kiran Ramji's insight:

This article focuses implenting large and sucessful, large marketing campaigns through IMC and explains how they implement these campaigns. Nike for example, a marketing innovator came up with the idea of "find your greatness"... the success of this campaign was due to uniqueness and finding different mediums which appeal to their target market

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Manasi Ambavane's comment, September 24, 2013 2:16 AM
Harshika, yes these three brands Nike, Snickers and Fosters are really outstanding when their campaigns are out. The best way to get audiences eyes towards your brand is to be innovative and creative in your ads so that their attention is easily grabbed. The important thing I also would agree with you is that sending same or one message through out all the ads to create great impact on the consumers. This kind of campaigning is really effective and also gets audiences attention towards the ad with this brand gets popular. Repeating the same message helps the brand message be inside the consumers mind for long time.
Daryl Peterson's comment, September 26, 2013 2:24 AM
Yes Harshika nike, snickers and fosters all have powerful campaigns due to this use of popular and commonly use media channels which help get their brand image across to relevant target markets. Using social and digital media effectively these brands have managed to create a strong brand image which always grabs consumers attention showing just how effective the campaigns are. But the main thing I see in the article is that they all use one message approach to promote their products. This helps consumers understand the brand alot easier and makes its alot easier to recall,
Nikhil Bhola's comment, September 24, 2014 8:35 PM
This article provides a succesfull example of integrated marketing campaigns based on big ideas. These campaigns stick to the companies main ideologies and ethos with examples provided by Nike and Snickers. this made me think about how we have been using social media channels, to communicate through twitter and just amazingly what we learnt in IMC can be implemented to the real world. IMC is also about about taking a unique aspect of the brand and tying it to a consumer insight that is powerful and engaging
Rescooped by Kiran Ramji from Importance of consumer engagement
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Why Customer Engagement is Important in Today’s World? - YNG Media

Why Customer Engagement is Important in Today’s World? - YNG Media | kiran-IMC | Scoop.it

Via Keane Orchard, Alina Oleinik, Prianka Patel
Kiran Ramji's insight:

i agree with this article, it is very constructive and gives insight to the roles of Integrated Marketing Communications. It mentions how technology is constantly changing at rapid rates which is a well noted point as this has a direct link with IMC, an organisations imc is going to improve through planning and accounting for these changes.

 

The article also mentions how positive interaction between clients and customers which is another intersting point, it brings into account how social media such as FaceBook and Twitter have a huge impact on customer relations and a organizations IMC.

 

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Savanna Steele's comment, August 22, 2013 5:51 PM
In this article it states that not only should the companies be focusing on brand reputation but creating long term relationships-loyality. They referred to using social media via Facebook, LinkedIn and Tweeter as avenues to interact with their consumers, however focusing on customer satisfaction so that the comments received are positive, however you will always get someone with a negative comment. Although customer satisfaction is important I believe that you will never be able to please everyone, therefore I see social media as a good way for customers to express there concerns as they can be directly answered and resolved with responses where as if they were just unhappy customers they are more likely to spread negative word of mouth.
TSZ HA FUNG's comment, August 22, 2013 8:54 PM
Technologies provide convenience channel to consumer, consumer can easily search information online and they love to do it, company use social network like Facebook, Twitter to obtain and exchange information, company communication with consumer and provide information via Facebook page or website. Consumer be more power of controlling but also increase the trust because they process information by they own and it is more creditable.
Rachel Chen's curator insight, October 2, 2014 11:22 PM

Consumer engagement is such a vital tool in creating a successful marketing strategy, especially in the day and age of the Internet. Social media can be a double edged sword when it comes to bad feedback also being easily communicated and promoted to other consumers. Customer engagement is not all about just managing brand reputation but at the same time it is also capable of creating a meaningful and long term relationship with the customers.

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Integrated Marketing Communications 101 | Enrollment Builders

Integrated Marketing Communications 101 | Enrollment Builders | kiran-IMC | Scoop.it
Integrated marketing communications (or IMC) incorporates various advertising tools and media channels used within a marketing campaign to maximize success.
Kiran Ramji's insight:

This article goes into depth in explaing what Integrated Marketing Communications is. it states that IMC incorporates all the advertising tools in a marketing campaign to make sure they are working together in order to maximise sucess.

 

It also explains that Integrated Marketing Communications is designed around three fundamentals which many organizations cant quite grasp. These fundamentals are:

1. markets are fragmented

2. Media is constantly changing

3. Customers are sophisticated

 

I found this quite interesting, as we as consumers are aware of how technology as well as media is constantly changing and that organizations should be aware of this and have implented plans for such changes.

 

the article concludes with tips on how to improve an organizations IMC. These tips include;

-Knowing all your pontential customers

-Focus on message content and clarity

-Hire a team of trusted professionals

 

this final part of the article shows that the article goes a step further than explaining what Integrated Marketing Communications is and describes how organizations can improve their own which makes the article a lot more useful.

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Victoria Hansell's comment, March 20, 2013 6:11 PM
It's interesting that this article points out to NOT fall into trap of 'one size fits all message' approach, and alerts marketers to get to really know their target market well and to communicate specifically to this fragmented market across the different media channels. ROI is especially important, as marketers now need to justify promotional spending to their employers. There are many ways of calculating ROI with well known formulas.
leezak's comment, March 21, 2013 5:17 AM
Good points, knowing your potential clients are very important, ensuring you are conveying the same message and also employing a team you can trust or stand behind is all very valid tips when it come to an organization's success.
leezak's comment, March 21, 2013 5:22 AM
The technology and media issue is true, with relation to an article I put up on my scoopit page under "Perceptions of IMC" the article called "IMC, brand communications, and corporate cultures. I found this interesting too because the article was written in the 1990's and it outlined back then the key accelerant forces were 'technology'. Good point to note, considering I was still brought up with some of the first colored tv's. :)
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Six Reasons Why You Need a Business Plan | Marketwire L.P

Six Reasons Why You Need a Business Plan | Marketwire L.P | kiran-IMC | Scoop.it
Kiran Ramji's insight:

A business plan. this artcle explains the necessities of why a business should produce a business plan when initiating or expanding their business. with markets moving as fast as they do, organisations need to prepare and be knowledgeable about how they go about expanding their market and their products.

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Want to build a brand? First, own an idea.

Want to build a brand? First, own an idea. | kiran-IMC | Scoop.it
branding article on building a brand by owning an idea.
Kiran Ramji's insight:

i liked how this article was based on companies forming their marketing campaigns around big ideas, i believe this gives inspiration to the intended target market which helps lead to whether or not they become sucessful. its important for the campaign to be unique and able to attract the consumer and grab attention however must be simple at the same time, but for the most part... in forming/owning a "big" idea its this in itsekf which drives the campaign and what the business markets and how they market it

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Mobility is reshaping consumers’ spending behaviour

Mobility is reshaping consumers’ spending behaviour | kiran-IMC | Scoop.it
Networking capabilities and entertainment adding fuel to demand

Via Deelan Patel
Kiran Ramji's insight:

this article talks about how demand has increased through convience of purchasing and recieving products... consumers dont even need to leave their house to get a new wardrobe, theres millions of sites on the internet that ship their products directly to you now... you're basic needs from supermarkets can arrive to your door daily.. its expected that such convience will increase consumers spending behaviour however it also means that firms aren't just competing with other local firms but also other companies from all around the world.. consumers are still going to search for the best deal.

 

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Sam Russell's comment, April 9, 2013 10:04 AM
Well said Dee, I very much agree with what you have written. When the purchasing power becomes stronger, it becomes harder for consumers to avoid wanting something and ultimitely they give in. Persoanlly I have found that since having a smart phone I transfer much more money from my savings just because I can do it so fast and from almost anywhere. Buying things without paying with cash I believe makes people feel like they are not really spending money so they are inclined to buy more also
Chris Mays's comment, April 9, 2013 6:18 PM
With internet now a part of the majority of everyone's lives, buying products or searching for information is now easier than ever. With more than a billion smartphones being used all over the world, with the majority of these having 3G or 4G data connections, customers can easily make a purchase while, for instance, on a train or while while at a sports match. It has made consumers for "productive" as we can get other things done and buy products at the same time. We don't need to hop in our car and drive to the local retailer to get information on a particular product. With so many websites detailing features of a product at our disposal, its like visiting many shops and getting several different opinions on a product AND without the hassle of dealing with a pushy salesperson capitalising on your ignorance.
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Branding Strategy Insider | Brand Management

Branding Strategy Insider | Brand Management | kiran-IMC | Scoop.it
Kiran Ramji's insight:

this article gives a brief description of what brand management is and the importance of it for a business.

 

The most critical component of brand management for a business is trust. By building and maintaining a strong relationship with the consumer an emotional attachement to that brand is created. This is what keeps the consumer coming back to make repeat purchases. 

 

This also leads to how businesses can defferentiate their products compared to competitors. 

 

consumers will compare and measure how a brand will behave in given situations and assume how they would be treated as loyal customers.

 

A brand/store which I have built a relastionship with is the Nike Store. i like the way which customers are treated and after many repeat purchases from this particular store I've been given several exclusive discounts. this relationship which i has been built is what keeps me going back to this store and puchasing this brand

 

Which brand(s) have you built a relationship with and are there any benefits of being a loyal customer with this brand? 

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Victoria Hansell's comment, March 20, 2013 5:59 PM
I've been loyal to a lot of brands, belonging to the Katmandu summit club gives me exclusive member discounts of up to 50%, sometimes on top of sale items! This is a huge saving when I need to purchase a lot of winter items in bulk. I belong to a lot of other retail store member clubs, and the advantage is that they keep in contact, run competitions, give vouchers for your birthday and hold special discount nights exclusively for members. These benefits really do keep me as a consumer, loyal to the brand.
leezak's comment, March 21, 2013 5:09 AM
Brand loyalty is an interesting topic I feel and we could get into some long winded discussions about it. I too am loyal to certain brands and have desire for some brands over others. Yet as I commented and had mentioned earlier in Victorias scoop, the recession hasn't seamed to have affected many people around me in terms of buying a more affordable brands instead of the more expensive ones. Or just being sensible when it comes to money, they would still bite the bullet and op for the usual one even though the 2L budget milk was exactly the same they would prefer to have the 2L Anchor milk with the bright colored labels and flash handle.
leezak's comment, March 21, 2013 5:13 AM
What I was getting at with all that is the relationship we create with these brands... brand loyalty...really?? Or is it habit..does image come into it or the thought of what others think?