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FEMA: Al Roker | Ads of the World™

FEMA: Al Roker | Ads of the World™ | Kings of Content | Scoop.it
Advertising Agency: Leo Burnett, USA
Chief Creative Officer: Susan Credle
Creative Directors: Ryan Wagman, Nuno Ferreira
Associate Creative Direc
Pool Inc.'s insight:

Using what looks like a typical south Jersey coast town, FEMA conjures super storm Sandy to convince viewers to be prepared for an unpredictable future.

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Measuring Social Media, How to Determine Your ROI | Social Media Examiner

Measuring Social Media, How to Determine Your ROI | Social Media Examiner | Kings of Content | Scoop.it
Social media marketing podcast 26: In this episode Nichole Kelly shares what the most important steps that all marketers should take when thinking about social ROI.
Pool Inc.'s insight:

"As marketers, we want to optimize what we are doing and the only way to do that is to measure how often people engage and whether a piece of content is performing. These are good metrics."

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