Kill The Record Industry
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Kill The Record Industry
Kill The Record Industry / Save The Music
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Amazon Music: The Dark Horse Comes Out Of The Shadows | MIDiA Research

Amazon Music: The Dark Horse Comes Out Of The Shadows | MIDiA Research | Kill The Record Industry | Scoop.it
amazon music now 3rd largest streaming services., 162.6 million music subscribers globally, midia research
Pierre Priot's insight:
Don't underestimate Amazon's "music" streaming service ; when it comes to evil, Amazon is always leading the pack
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MIDiA Data Point Of The Day: Download Buyers | MIDiA Research

MIDiA Data Point Of The Day: Download Buyers | MIDiA Research | Kill The Record Industry | Scoop.it

The bigger issue though, is all of those download buyers that are in the streaming demographic but don’t spend $10 a month on music and don’t want to start doing so. These are consumers that buy singles, often frequently, and albums by their favourite artists when they are in cycle, but are not high spending aficionados. At the moment their streaming option is, in practice, free. The 25-44 year old download buyers are the next big opportunity for subscriptions, but unless lower priced on-demand products come into play, not even Apple with all its marketing and platform might will convert them.

Pierre Priot's insight:

The download market is going down, you should not get fooled by Adele and Taylor Swift wonder download sales. Those were only achieved by holding back their music from streaming services.

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The Real Value Of The Independent Sector

The Real Value Of The Independent Sector | Kill The Record Industry | Scoop.it

Over the course of the last year MIDiA has been working with WIN (the global indie label trade body) on a major study to define the independent sector’s contribution to the global recorded music business. The default accepted wisdom is that the indies account for something like 20% of the global revenue total. However, this study revealed, that figure strongly underestimates the actual share…it is in fact 37.6%.

Pierre Priot's insight:
Know your Indie labels ; facts and figures
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